In the world of startups, entrepreneurs are cavorting around the world for getting investments in their business ideas. But to get there ideas to their investors, they need to have a business model to show to get a clear idea about what the business idea is all about. Thus there is a need for a perfect example of a business model to acknowledge what a business model presentation should contain. Here is an example of pluviocity- a business model presentation for a rainwater harvesting system construction development company who wants the investment from investors to start their operations in the country of India. Most of the data is assumed and old and only for the informative purpose to make it an archetype.

1. SHOULD RAINWATER
HARVESTING BE MADE
MANDATORY?
BUSINESS REPORT

2. BUSINESS CONCEPT
We are PLUVIOCITY , focusing on requirements of water by providing efficient
water storage structures on or below the houses, which collect rainwater in rainy
season

3. GOALS AND OBJECTIVES
• To serve the drought prone area
• To have non polluted water
• To save water and eventually save our lives
• Giving good opportunities to good workers
• Make INDIA a water harvested country
• Make villages and farmers less dependable on monsoon and tankers
• To become a solution and aid for the ongoing and upcoming water crisis
• To bring awareness among people
• To reduce flooding of roads

4. 4
PROBLEM
RAINWATER HARVESTING BY
PLUVIOCITY
VALUE
Inhumanly managed natural
source.
Easy to maintain
Water can be collected from various
surfaces and stored for later use.
Alarming water shortage in
various parts of the world.
Reduction in demand of
ground water
Most reliable way to conserve water
Decrease in rainfall giving rise
to climate change.
Compatible for any type of
climate and community.
Reduces water bills.
Life is at cost.
Easy installation in less than
40 days.
Cost incurred to store water is less
than maintaining surface reserves.
Best service in market by
Pluviocity.
Minimal water losses
Most safe water storing
option in market.
Groundwater recharged can be useful
for aquifers of nearby areas.
VALUE PROPOSITION

5. • Total area covered = 4125 Sq.m
• Average annual rainfall in Delhi = 611 mm.
• Total volume of water harvested = 12,80,000 liters .
• Helped in solving problem of water logging in Tihar Jail.
• Represents 50.78 per cent of total rainwater harvesting potential.
CASE STUDY OF TIHAR JAIL

6. • It is technique or strategy for collection of
rainwater and storing it in right way for
future use
• Water can be collected from various surface
and platforms and stored for later use. In
most cases, water is usually collected from
rooftops and other hard surfaces
WHAT IS RAIN WATER
HARVESTING ?

7. We took public poll via google forms
asking them rainwater harvesting related
questions
Some of them are as follows
- Rainfall data in their locality
- Various alternatives they were using to
tackle scarcity of water
- Their effectiveness
- their own personal thinking about
rainwater harvesting
METHODOLOGY

8. METHODOLOGY
15-Apr 20-Apr 25-Apr 30-Apr 5-May 10-May 15-May 20-May
PRELIMINARY SURVEY
Available Source
Water Demand
Storages
Losses
DETAILED ANALYSIS
Rainfall Data Analysis
Hydraulic Analysis
Area Measurement
Discharge Calculation
Groundwater Analysis
DESIGN
Pipe Network
Sump Well
Rooftop RWH
CONSTRUCTION REQUIREMENTS
Pit Digging
Plastering pit
Arranging Filters
Arranging Course Mesh
Arranging Conduits
GANTT CHART
START DATE DAYS TO COMPLETE
START DATE DAYS TO COMPLETE
PRELIMINARY SURVEY 15-Apr 5
Available Source 15-Apr 1
Water Demand 16-Apr 1
Storages 17-Apr 2
Losses 19-Apr 1
DETAILED ANALYSIS 15-Apr 10
Rainfall Data Analysis 15-Apr 5
Hydraulic Analysis 15-Apr 5
Area Measurement 20-Apr 1
Discharge Calculation 21-Apr 2
Groundwater Analysis 23-Apr 2
DESIGN 25-Apr 2
Pipe Network 25-Apr 1
Sump Well 25-Apr 1
Rooftop RWH 26-Apr 1
CONSTRUCTION REQUIREMENTS 26-Apr 25
Pit Digging 26-Apr 2
Plastering pit 28-Apr 21
Arranging Filters 26-Apr 1
Arranging Course Mesh 27-Apr 1
Arranging Conduits 28-Apr 1

9. QUALITY CONTROL
• Testing raw material
• Specifying standards by referring IS 15797-2008
• Giving assurance
• Quality of water that is going to be stored

10. - To overcome situation of
inadequacy of surface water to
meet the demands
Why RWH ? A market
summary

11. Why RWH ? A market
summary

12. - To increase groundwater
table
- To increase quality of
groundwater through process
of dilution
Why RWH ? A market
summary

13. FINANCIAL MODEL OF PLUVIOCITY :
13
2018 2019 2020 2021 2022
Total sales of RWH
unit
50 80 145 235 355
Average cost per unit
RWH
55000 55000 60000 65000 70000
total operasting cost 58850 58850 64200 69550 74900 5% contengencies +2% work charge establishment
REVENUE
Revenue from sales
(with 18% GST)
3472150 5555440 10984620 19286215 31375610
Revenue from
sponsorships and
collaborations
0 25000 25000 25000 37500 assumptions
- -
Payment processing
fees
250 250 250 250 250 ticketing partner
Sales commission fees 1000 1000 1000 1500 1500 company policy
Grand total net
revenue
3473400 5581690 11010870 19312965 31414860

14. 14
EXPENSES 7050000
Raw materials 1500000 2400000 4350000 10650000 from current market values
Working space and CapEx 370000 370000 555000 555000 555000 magic brick Rs300000 deposit n Rs70k rent
Salary structure expenses 2000000 2500000 2500000 3000000 4000000
utility 22354 25188 28350 30271 28915
Compensations and
insurances
18000 18000 37000 37000 75000 from policy bazar for 15+30+60
Website expenditure 10000 10000 15000 15000 15000 from quora
Lead generation expenses/
Marketing expenses
300000 300000 300000 450000 450000 from vendors quotation
Sponsorship/CSR activities 20000 20000 20000 20000 20000 assumption
Income tax 0 0 899093.61 708541.35 9424458
Total expenses 4240354 5643188 8704443.6 11865812 11865812
GROSS
PROFIT(EBT)
-766954 -61498 2306426.4 7447152.7 19549048
PAT 0 0 1407332.8 6738611.3 10124590
Continued………

15. -5000000
0
5000000
10000000
15000000
20000000
25000000
Category 1 Category 2 Category 3 Category 4 Category 5
Expenses vs net profit
Total Expenses Net gross Profit

16. 0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
2018 2019 2020 2021 2022
Cumulative sales vs cumulative expenses
Cumulative sales Cumulative Expenses

17. BALANCE SHEET :
Liabilities Assets
Revenue 3473400
Non Current
Liabilities
Non Current
assets
Salary
Utility
Sponsorship
Occurred
expenses
Marketing
website
1000000
22354
20000
30000
10000
Operating cost
Raw materials
Working space
58850
1500000
370000
Total expenses 4282374 Current assets
5402250 5402250

18. VALUATION :
• VALUATION(Asset approach) = ( 3*Revenue) + ( 6*Human Resources)+(1*IP)+(1*Assets)
• VALUATION= ( 3*3473400) + ( 6*1000000)+(1*25000)+(1*1928850)
=1,83,74,050
• VALUATION( Key Value Driver) =
PAT ∗(1− Growth
ROIC
)
[Cost of capital −Growth]
INTREST LOAN = 8%
TAX RATE = 30%
NET GROWTH FACTOR = 7%
EBIT (Earnings Before Interest & Tax) = Sales Revenue – (total Expenses – Income Tax)
PAT = operating income x (1-tax rate)
Where operating income is income resulting from a firm’s primary business operations, excluding
extraordinary income & expenses; also known as EBIT

19. PAYBACK PERIOD
Years Cash Flow
0 3750000
1 -766954
2 -61498
3 2306426.4
4 7447152.7
5 19549058
Payback- 3 years 2 days

20. 1. MARKETING NICHE
The process of promoting and selling a product or service to a specialised segment of
a market.
2. SOCIAL MEDIA MARKETING
The use of social media platforms and websites to promote a product or a service.
3. FREEBIE MARKETING
Selling product at low prices with the purpose of increasing the sales of the
complimentary product.
4. UNDERCOVER MARKETING
An indirect way of marketing products , stealth marketing focuses on creating buss
among the audience.
MARKETING STRATEGIES

21. 5. INBOUND MARKETING
Technique for drawing customers to products and services via content marketing , social
media marketing and branding.
6. CROSS PROMOTION
A form of marketing promotion where customers of one product or service are targeted with
promotion of a related product.
MARKETING STRATEGIES

22. 1. ECONOMY PRICING
A method of pricing in which a low price is assigned to a product with decreased production
cost.
2. PSYCHOLOGICAL PRICING STRATEGIES
The practise of setting prices slightly lower than the rounded numbers, in belief that
customers do not round up these prices, and so will treat them as lower prices than they
really are.
3. PRICING STRATEGIES OF PRODUCT LINE
The process that retailers use to separate goods into various cost categories creating different
quality level in the minds of the customer.
4. OPTIONAL PRODUCTS PRICING
A method of determining product costs whereby a business sets a low cost for its most basic
product and then profits from selling more costly accessories.
PRICING STRATEGIES

23. 5. PRICING OF CAPTIVE PRODUCTS
The pricing strategy where the price of core product is generally kept low, whereas the captive
products are highly priced.
6. PRICING FOR PROMOTION
The act of offering a low price temporarily in order to enhance the effectiveness of product s
ales efforts to cost sensitive consumers.
7. PRICING AS PER GEOGRAPHICAL LOCATION
The practise of modifying a basic list price based on the geographic location of the buyer. It is
intended to reflect the cost of shipping to different locations.
8. PRICING OF PREMIUM PRODUCTS
The practise of keeping the price of a product or service artificially high in order to encourage
favourable perception among buyers, based solely on the price.
PRICING STRATEGY

24. 1. ASSET SALES
An asset sale is a non recourse cash sale of assets from a bank or government agency to a
third party. The purpose is generally to increase cash flow , reduce debt risk and liquidation of
assets.
2. SUBSCRIPTION FEE
A business model in which a customer must pay a recurring price at regular intervals for
access to a product or service.
3. USAGE FEE
A fee charged for the use of product or service.
REVENUE STREAMS

25. 1. INCREASING INDIVIDUAL SALES
By offering greater value in products
2. INCREASING FREQUENCY OF SALES
A repeat business model with the objective of boosting sales and profit substantially
with sales strategy aimed at increasing repeat purchases from the existing customer base.
SALES STRATEGY

26. SWOT ANALYSIS
STRENGTH
• High acceptance as it's beneficial for society.
• Helps in increasing recharge as compared to natural recharge.
• Leads to variety of businesses
• Will create a strong network of people
• Conserves water
• Easy availability of Brand ambassadors
• Environment friendly
• Easy to get recognition and royalty
WEAKNESS
• Uneven distribution of water may take place.
• Maintenance may turn out to be a weakness.
• Initial investment high
• Can take sufficient time for installation.
OPPORTUNITIES
• Water resource can be revived using advance as well as trivial
methods.
• Water quality can be monitored locally.
• A genuine need among people for availability of sufficient
amount of water
• Many places in India are drought affected
• Awareness regarding water harvesting are taught in primary
and secondary schools which will give head start to the business
• There's a high chance that states in India will make rain water
harvesting compulsory in following years
• Easy availability of insurances and subsidies.
• Good scope in domestic, agricultural and industrial areas
THREATS
• Lack of public participation can bring ownership of project in
danger.
• Adverse impact on downstream users.
• Natural calamities may damage the system.
• Existing water selling/harvesting companies.
• Regular rainfall for successive years.

27. LEGAL CONSTRAINTS :
• To pass regulatory approvals of contracts and materials we are using for our project ..
• Understanding the contract sign by the company as well as agreements of confidentiality
• Checking the contract between company and consumer for insurance agreement ,
maintenance or more.
• To check whether other board members are not violating any law ,like technology law
,the interned has been one of the main advanced in technology ,related issues are
controlled by technology law.

28. • Upcoming projects.
• Drought prone areas (especially regions of Maharashtra, Odisha, Telangana,
Rajasthan).
• Villages
• Existing buildings.
• Industries requiring more of non-potable water.
TARGET CUSTOMERS:

29. • Candidate Screening: Recruiters are responsible for screening resumes to
determine which candidates meet the minimum requirements.
• Interviewing: Recruiters will set up interview appointments between the chosen
candidates and the hiring manager.
• Reference and Background Checks: Information and contacting the professional and
personal contacts provided by the candidate.
CRITERIA OF HIRING EMPLOYEES:

30. • Communication- Keeping lines of communication open.
• Positive attitude- Should stay positive and refrain from negativity.
• Make clear contracts- Keep your contracts crystal clear.
• Request feedback- Construct and conduct a client survey on satisfaction and their
opinions once the project is completed.
• Being timely- Builds trust and goes a long way in your relationship with your client.
• Knowing your clients- Knowing your customers and their wants.
CUSTOMER RELATIONSHIPS:

31. From gathered data, we came to know
that
society is aware of water scarcity problem
and see rainwater harvesting as the only
solution because of its natural availability.
After looking into increasing severity of
this problem and on basis of a public poll
we concluded that there is no other better
way than rainwater harvesting and it
should be made compulsory by GOVT
bodies
CONCLUSION

32. THANKYOU