La forza dell'Italia sta nella capacità di offrire prodotti manufatturieri di alta qualità disegnati dai più qualificati architetti e designers. Per questo abbiamo dato vita al Consorzio Italian Lifestye che ha lo scopo di promuovere il bello dell'Italia nel mondo, soprattutto nei paesi del Mediterraneo e del Golfo, e più in generale in quelli a più rapida crescita. Soci fondatori sono: Luciano Brandoni (che ha assunto il ruolo di presidente) di Brandoni SPA http://www.brandoni.com/it/ e http://www.brandonisolare.com/ Raffaello Zanini di PLANETHOTEL.NET www.planethotel.net Marco Benassi di Ceramiche Gardenia Orchidea Spa http://www.gardenia.it/it/index.php Fabio Formenti di Gruppo Industriale Formenti http://www.gruppoformenti.it/

1. Consorzio Italian Lifestyle
for architects & building suppliers

2. Consorzio Italian Lifestyle
Mission
Consorzio Italian Lifestyle is a Consorzio of
international architects, designers, building
companies, technology & solution providers
with the aim of establishing higher
marketing and promotional activity focused
in target markets in the Mediterranean area
and fast developing Countries.

3. Consorzio Italian Lifestyle
1.Target
To cover the whole project cycle and
offer full package of services from the
first idea up to product installation and
maintenance.

4. Consorzio Italian Lifestyle
2.Target
To enhance business opportunities in
target markets by convincing high level
of key decision maker and establishing
direct contacts with them.

5. Consorzio Italian Lifestyle
3.Target
To develop market research in target
areas in order to promote design, high
quality products and services for building
industry.

6. Consorzio Italian Lifestyle
4. Target
To cover the whole project cycle and
offer full package of services from the
first idea up to product installation and
maintenance.

7. Consorzio Italian Lifestyle
5. Target
To win projects for network partners
while involving each member from the
very first idea to the end of the
construction, through the whole lifecycle
of the project.

8. Consorzio Italian Lifestyle
6.Target
Get direct contact with decision makers
(investors, building companies, …)

9. Marketing Activities
Participation at fairs and Conferences

10. Marketing Activities
Organize customer events in home and/
or target countries

11. Marketing Activities
Establish an information database for
internal exchange of market data

12. Marketing Activities
Development of common marketing
documents (e.g. brochures and
presentations

13. Marketing Activities
Promote the network through the
international salesforce of all member
companies and scan the opportunities in
target markets

14. Marketing Activities
Get access to professional groups,
associations, and local business lobbies.

15. Confidentiality
Members do agree to keep all exchanged
information strictly confidential during
and after the membership of the
network.

16. Rules of participation
The participation will last 3 years,
afterwords it will be renewed
automatically at 1 year base.
The member who decides to back out
must give notice of at least 1 year earlier

17. Participants
The participation will be open to:
- architects
- engineers
- technology and solution providers
- buiding companies

18. Exclusivity
Technology and solution providers will
benefit of an exclusivity membership of
the proposed products/ services
A limited number of Architects and
Building Companies will be founders of
the association.

19. Fee
- Initial fee (only at registration) :
€ 1.500,00
- Project fees are set for the
partecipation to each single project
usually supported by public grants

20. Architects and Engineering
Studies
Will be involved in:
- Meetings with investors, hotelliers,
architects
- Seminars in the Mediterranean area
- Tenders for projects
- Projects directly received other partecipants
- Print their works in books

21. Building Companies
Will be involved in
- Direct research of business
opportunities
- International tenders
- Works of other partecipants

22. Technology and solution provider
Will be involved:
- Promoting the brand and products in
Italy Europe and Mediterranean area
- Receiving information of projects in
Italy and abroad
- Contacting potential customers during
meetings

23. The Consorzio
The Consorzio Italian Lifestyle was
founded on June 17°, 2013.
The first Board of Directors includes:
- Luciano Brandoni – Presidente
- Raffaello Zanini – Vice Presidente
- Marco Benassi – Consigliere
- Fabio Formenti – Consigliere