Delivering different services through the mobile

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Delivering different services through the mobile

  1. 1. Delivering different services through the mobile Pol Navarro (@polnavarro) – Head of Direct Channels and Innovation London, June 2011 The Future of Mobile Banking – Marketforce & IEA
  2. 2. Who’s Banco Sabadell? Multichannel banking group in Spain Focused on commercial banking More than 1.300 branches and 2.5 million customers
  3. 3. Who’s Banco Sabadell?
  4. 4. Mobile?
  5. 5. How is the customer of today? Customers are permanently online <ul><li>Penetration of mobility (+100%) </li></ul><ul><li>“ Social networked” </li></ul><ul><li>Mobile, Internet and TV convergence </li></ul><ul><li>Phones with more and more capacities </li></ul>
  6. 6. Mobile > Desktop by 2014 … Mary Meeker: “Mobile Users will surpass Desktop Users by 2014”
  7. 7. … or before? People Are Spending More Time In Mobile Apps Than On The Web
  8. 8. Is Mobile in your top priorities? Eric Schmidt: “ You should always put your best team and your best app on your mobile app.”
  9. 9. Why Apps? Apps: “Share of pocket” for current and new customers
  10. 10. Why Apps? Apps: An extension of your brand and customer experience
  11. 11. Banco Sabadell mobile banking
  12. 12. BS Mobile – Our mobile banking service <ul><li>First European bank with an iPad mobile banking app* </li></ul>* According to Finextra #1 Downloads Financial Apps (Spain)
  13. 13. BS Mobile – Our mobile banking service <ul><li>First bank in Spain with Android mobile banking app (phone and tablet) </li></ul>
  14. 14. BS Mobile – Our mobile banking service <ul><li>First bank in Spain with Windows Phone mobile banking app </li></ul>
  15. 15. BS Mobile – Our mobile banking service <ul><li>First European bank with Remote Deposite Capture (Instant Check) </li></ul>Works with iPhone & Android
  16. 16. BS Mobile – Our mobile banking service <ul><li>First European bank with Remote Deposite Capture (Instant Check) </li></ul>
  17. 17. BS Mobile – Our mobile banking service <ul><li>First bank in Spain to integrate its mobile banking service with social networks and video content </li></ul>
  18. 18. Our experience
  19. 19. BS Mobile – Strong promotion of the service
  20. 20. BS Mobile – Strong promotion of the service
  21. 21. BS Mobile – Strong promotion of the service
  22. 22. BS Mobile – Listen to your customers
  23. 23. BS Mobile – Listen to your customers
  24. 24. BS Mobile – High usage by our customers Most used phones iPhone / iPad 63% BlackBerry 16% Nokia / Android 13% Active users 2011 14% of online banking customers Target 2013 30% of online banking customers
  25. 25. The future?
  26. 26. The future? Context Discovery Payments Everywhere
  27. 27. The future? – Context @rshevlin
  28. 28. The future? – Discovery
  29. 29. The future? – Discovery
  30. 30. The future? – Payments
  31. 31. The future? – Everywhere
  32. 32. Thanks! Thanks for your attendance Pol Navarro Gonfaus Head of Direct Channels and Innovation NavarroP@bancsabadell.com @polnavarro

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