Mobile Recruiting from OnRec Gravity Recruiting

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I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.

If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.

You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.

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Mobile Recruiting from OnRec Gravity Recruiting

  1. 2. Dave Martin , MD, Allthetopbananas.com Editor, MoRecNews.com Twitter, @Topbananas Blog, mrDaveMartin.co.uk Who am I ? Mobile Recruiting 2011 What do I know about Mobile Recruiting? Working with mobile internet for last 13 years. Launched first UK job search iPhone App. Founder of global leader in Mobile Recuriting solutions
  2. 3. How many iPhones? How many Blackberrys? How many Androids? What mobiles are in the room? Mobile Recruiting 2011 Who’s left?
  3. 4. How many Resumes / CVs are sent by Fax or post? Mobile Recruiting 2011
  4. 5. In 1991, 20 years ago, would you have believed CV’s by post and fax would be replaced by the Internet? Mobile Recruiting 2011
  5. 6. Mobile Recruiting 2011 Quick look at Mobile history… 1998 – First Data Access (a ring tone download), Finland 2001 – High speed 3G data access, Japan 1998 – WML 1.0 aka WAP 2002 –I launched first UK Mobile News Services with BT / O2 network during the 3G trials in the Isle of Man 1973 – First Mobile Phone - Motorola DynaTAC 8000x 1993 – First UK person to person SMS 2007 – 295m 3G subscribers worldwide and 852m WiFI installations 1992 – The first job board, Online Career Centre, USA 1999 – Monster.com is launched
  6. 7. It is not mobile hype, it is mobile maturity Mobile Recruiting 2011 The Mobile is 38 years old Mobile Internet is 13 years old iPhone is 4 years old AppStore is 3 years old Android is 3 years old The Job Board is 19 years old The last 3 years has seen Mobile Internet mature
  7. 8. Do NOT turn your back on the candidate Support the candidates choice of communication Mobile Recruiting 2011
  8. 10. Mobile Recruiting 2011 20 billion apps downloaded
  9. 11. Mobile Recruiting 2011 175 million iPhones or iTouch
  10. 12. Mobile Recruiting 2011 25 million iPads
  11. 13. Mobile Recruiting 2011 That’ s just Apple Now add on Blackberry & Android
  12. 14. 2014 Mobile Web overtakes Desktop web.
  13. 15. Facebook has 200m mobile users
  14. 16. 40% of all Tweets are Mobile
  15. 17. Mobile Recruiting 2011 Mobile Recruiting must support your recruiting and employer branding objectives… <ul><li>Such as…. </li></ul><ul><ul><ul><li>Attracting eyeballs </li></ul></ul></ul><ul><ul><ul><li>Acquiring talent </li></ul></ul></ul><ul><ul><ul><li>Employer brand message </li></ul></ul></ul><ul><ul><ul><li>Candidate engagement </li></ul></ul></ul>
  16. 18. Mobile Recruiting 2011 Candidate is exposed to your brand and jobs Richer and longer lasting candidate experience 85% of career app users switch on auto job alerts (push notifications) Every day, automatically, new jobs are matched to your mobile talent network and alerted of new opportunities
  17. 19. Mobile Recruiting 2011 What would your mobile solution look like? Your app will have its own page in AppStore or Market Place
  18. 20. Mobile Recruiting 2011 iPad, iPhone and Android screen for PepsiCo MobileCareerApp. <ul><li>Features include: </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Blogs </li></ul><ul><li>Job Search </li></ul><ul><li>Jobs on Map </li></ul><ul><li>QR Code Scanning </li></ul><ul><li>Learn about Pepsi </li></ul><ul><li>Join Pepsi Community </li></ul>
  19. 21. Build an active talent network. Mobile alerts are 1:1. Response is rapid
  20. 22. Mobile Recruiting 2011 PepsiCo iPad job search
  21. 23. Mobile Recruiting 2011 PepsiCo iPhone job search
  22. 24. Learn more about packages: http://tinyurl.com/attb-mca-detail Download these slides from my blog: www.mrdavemartin.co.uk

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