Bart Van den Notelaer - Seminar 26 10 2010

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Bart Van den Notelaer - Seminar 26 10 2010

  1. 1. Mobile apps: the time is now!
  2. 2. program 1.30 pm welcome by Walter Mortelmans (Managing Director The Ring Ring Company) 1.40 pm -2.10 pm general introduction, facts and figures – Bart Van den Notelaer (BU Manager Content & Applications Manager, The Ring Ring Company) 2.10 pm -2.20 pm Women and their iPhone – Filip Huwaert (Sanoma Magazines Belgium) 2.20 pm- 2.50 pm Boosting interactivity via mobile internet -Rutger Beckers (The Application Store) 2.50 pm – 3.20 pm How to leverage the mobile marketing opportunity for brands – from loyalty to acquisition” Julien Oudart (VP Sales & Marketing, Sofialys France) 3.20 pm - 3.40 pm coffee break 3.40pm – 4.10 pm “Watch/Click/Buy” - Yf Brodala (Marketing & Diversification Manager, SBS Belgium) 4.10 pm- 4.40 pm You have got yourself an app, now what? - AdNerds 4.40 pm- 5.00 pm Q&A and wrap up 5.00 pm – 6.30 pm network drink
  3. 3. you want yourself an app? now what?
  4. 4. summary • about us • mobile relevance • mobile internet usage • app stores and operating systems • top 10 money making apps • a few tips • what’s in it for you?
  5. 5. • founded in 1991 • automation, development and go-to-market project management of applications for fix/mobile phone • media •call center automatisation •integration of phone solutions in CRM •development of smartphone applications •30 million transactions in 2009 about us
  6. 6. relevance? 10.503.250 residents 11.550.530 mobile subscriptions sources: The Netsize Guide 2010, MEC, ISPA, Apple, Morgan Stanley, own sources = 109.97% mobile penetration rate 3.151.537 active internet connections over 250.000 applications in the Apple App Store 1.402.504 Belgians surf several times per week with their mobile phone mobile internet penetration will be higher than desktop penetration in 2013 6 500.000 iPhones
  7. 7. app stores and operating systems • relevant manufacturers, operator systems and application stores* highest number of applications & biggestusage = iPhone biggest marketshare = Nokia runner up = Android (Google) *virtual shop (on line and on the device) where the user can download applications and games (e.g. Facebook, routeplanners, news sites,...) manufacturers operator system app store Apple iPhone iTunes app store Nokia Symbian OVI HTC/Samsung Android Android marketplace RIM BlackBerry BlackBerry App World
  8. 8. 10 money making apps Paper Toss Wall Street Journal Pandora Radio Doodle Jump Tap Tap RevengeRed Laser Flight Control Shazam
  9. 9. a few tips • define your objective – do you want to sell stuff? – entertain people? – create traffic to your other channels? – create extra ‘touch moments’ with your consumers? • what makes your app mobile in order to create a better/different user experience compared to the fixed site? • make your app worth downloading it
  10. 10. What’s in for you? • enable to send push notifications to the user – based on his location – based on his user behaviour – based on his purchase history/behaviour • possible to use smartphone capabilities – geo localisation – accelerometer (react on the user’s movements) – … • be present on the homescreen of the user’s smartphone
  11. 11. Thank you!

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