#MobileShopping    The True Experience Of One:      Personalizing The Mobile        Shopping ExperiencePresented by       ...
Welcome Webinar Attendees         Type	  ques)on	  here	                                         #MobileShopping
Follow This Webinar On Twitter #MobileShopping                         #MobileShopping
About Retail TouchPointsü  Launched in 2007ü  Over 23,000 subscribersü  To provide executives with relevant,  insightfu...
Panelists                        MODERATORMark Loucks         Debbie HaussVP of Channel         Editor-in-ChiefDevelopment...
Moving Forward With Mobile               Survey • August 2012Survey collaboration between Retail TouchPoints andCertona, w...
Respondents Spread Across  A Variety Of Industries:                             #MobileShopping
With Annual Revenues Running The Gamut:                                 #MobileShopping
Infographic from eTail, October 2012                                       #MobileShopping
#MobileShopping
The True Experience of One:Personalizing the MobileShopping Experience
Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census BureauChart: http://www.technologyreview.com/news/427787/...
Five Areas of Focus1.  Strategizing for Mobile Implementation2.  Using Mobile to Personalize the Experience3.  Omni vs. Mu...
Strategizing for MobileImplementation
Throw A Wide Net
Leveraging Mobileto Personalize theExperience
Mobile = Personal + Omnichannel
Omni vs. Multichannel
Case Study: Traditional Cataloger
Case Study: Peapod
Avoid Silos
Showrooming
Honing in on a MobileImprovement Strategy
Choosing the RightMobile Platform Partner
Be Realistic•  Look at your resources•  Understand the full effort required
Thank You! For more information contact:      Mark LoucksVP Channel Development     618.210.0505 mloucks@certona.com
Q&A // Submit Your Questions          Type	  ques)on	  here	                                          #MobileShopping
Q&A                          MODERATORMark Loucks           Debbie HaussVP of Channel           Editor-in-ChiefDevelopment...
Thank You For Attending This Webinar    You can download this Presentation & White Paper at:     http://rtou.ch/mshopping ...
The True Experience Of One: Personalizing The Mobile Shopping Experience
The True Experience Of One: Personalizing The Mobile Shopping Experience
The True Experience Of One: Personalizing The Mobile Shopping Experience
The True Experience Of One: Personalizing The Mobile Shopping Experience
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The True Experience Of One: Personalizing The Mobile Shopping Experience

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More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience.

Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.

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The True Experience Of One: Personalizing The Mobile Shopping Experience

  1. 1. #MobileShopping The True Experience Of One: Personalizing The Mobile Shopping ExperiencePresented by Sponsored by #MobileShopping
  2. 2. Welcome Webinar Attendees Type  ques)on  here   #MobileShopping
  3. 3. Follow This Webinar On Twitter #MobileShopping #MobileShopping
  4. 4. About Retail TouchPointsü  Launched in 2007ü  Over 23,000 subscribersü  To provide executives with relevant, insightful content across a variety of digital medium Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP #MobileShopping
  5. 5. Panelists MODERATORMark Loucks Debbie HaussVP of Channel Editor-in-ChiefDevelopment Retail TouchPoints Certona #MobileShopping
  6. 6. Moving Forward With Mobile Survey • August 2012Survey collaboration between Retail TouchPoints andCertona, with input from the CEO of MadMobile, a leadingmobile platform.136 14 Retailers and CPG Suppliers surveyed. #MobileShopping
  7. 7. Respondents Spread Across A Variety Of Industries: #MobileShopping
  8. 8. With Annual Revenues Running The Gamut: #MobileShopping
  9. 9. Infographic from eTail, October 2012 #MobileShopping
  10. 10. #MobileShopping
  11. 11. The True Experience of One:Personalizing the MobileShopping Experience
  12. 12. Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census BureauChart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/
  13. 13. Five Areas of Focus1.  Strategizing for Mobile Implementation2.  Using Mobile to Personalize the Experience3.  Omni vs. Multichannel4.  Honing in on a Mobile Improvement Strategy5.  Choosing the Right Mobile Platform Partner
  14. 14. Strategizing for MobileImplementation
  15. 15. Throw A Wide Net
  16. 16. Leveraging Mobileto Personalize theExperience
  17. 17. Mobile = Personal + Omnichannel
  18. 18. Omni vs. Multichannel
  19. 19. Case Study: Traditional Cataloger
  20. 20. Case Study: Peapod
  21. 21. Avoid Silos
  22. 22. Showrooming
  23. 23. Honing in on a MobileImprovement Strategy
  24. 24. Choosing the RightMobile Platform Partner
  25. 25. Be Realistic•  Look at your resources•  Understand the full effort required
  26. 26. Thank You! For more information contact: Mark LoucksVP Channel Development 618.210.0505 mloucks@certona.com
  27. 27. Q&A // Submit Your Questions Type  ques)on  here   #MobileShopping
  28. 28. Q&A MODERATORMark Loucks Debbie HaussVP of Channel Editor-in-ChiefDevelopment Retail TouchPoints Certona #MobileShopping
  29. 29. Thank You For Attending This Webinar You can download this Presentation & White Paper at: http://rtou.ch/mshopping #MobileShopping

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