Podczas prezentacji pokaże jak dane które zbierają duże ecommercy wpływają na decyzje zakupowe oraz konwersje poprzez wszystkie kanały sprzedaży.

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Full-stack Marketing Automation
Grzegorz Warzecha
Profilowanie użytkowników w sieci.
Jak wykorzystać potencjał danych
w celu zwiększenia konwersji.

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Full-stack Marketing Automation
Goal - what we want to achieve with data
Also in ecommerce
Live users and data segmentation,
all events data can be presented at
the same time as they actually
happen
Real time access & use
Talk to your client as in real world,
communicate right message, at right time,
in right place to keep client attention
1:1 Not aggregated
Connect your all data streams,
easily integrations with your other
martech tools to boost performance
Tons & different sources
Use one complex platform,
empower your business by managing
whole Customer Journey in one place
Test & measure
DATA

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Full-stack Marketing Automation
Challenges in aspect of managing data...
Customer way from Awareness to Advocacy
CRM
Display RetargetingDisplay ads
Chat
Web Push
Scoring
SMS
Call Center
Scoring
Dynamic Page Content
E-mail

4. 4
Full-stack Marketing Automation
…and what causes operational challenges
Customer Journey is divided by different departments
and do not constitute one Customer Experience
Marketing Sales Customer Support

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Full-stack Marketing Automation
Page Views
Clicks & cursor movements
Location and device data
Purchases and custom data
Chat messages and emails
Recorded calls and SMS
Social media profiles

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Full-stack Marketing Automation
Profiles, events & data view
Heap Analytics & Woopra

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Full-stack Marketing Automation
Event driven data
view_product{
- sku:132324ABC,
- name: "blue jeans",
- size: 44,
- img: "https://img.com/p.jpg"
- producer: "Kazar",
- color: "red",
}

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Full-stack Marketing Automation
Advanced segmentation
Marketer MUST know how to query data

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Full-stack Marketing Automation
Divide your customers into segments based on
past purchase and transactional data.
Analyze and predict future revenue
Find out your best customers
Maximize your customer retention
Automated processes for each segment
RFM Segmentation

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Full-stack Marketing Automation
Type of user by communication

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Full-stack Marketing Automation
AI can help
• User behaviour prediction
• User scoring
• Conversion by attribute

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Full-stack Marketing Automation
Look-alike

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Full-stack Marketing Automation
Decision trees

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Full-stack Marketing Automation
Conversion by attribute change

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Full-stack Marketing Automation

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Full-stack Marketing Automation
Deep learning

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Full-stack Marketing Automation
Multi dimensions

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Full-stack Marketing Automation
Prediction that user will buy

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Full-stack Marketing Automation
Marketing automation
Save thousands of hours and focus on closing deals
by automating repetitive tasks and processes.

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Full-stack Marketing Automation
People LOVE surprise

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Full-stack Marketing Automation
Automations & stats

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Full-stack Marketing Automation
Look like mess
x

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Full-stack Marketing Automation
Abandoned Cart Email
Reminders about products left in the cart to
encourage clients to complete their purchase
Automatic e-mail when the shopping is abandoned
Dynamic content of the message
Integration with transactional data
Omnichannel rescue options

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Full-stack Marketing Automation
Personalized 1-to-1 Emails
Ability to send dynamic, personalized email
based on customers behavior
Automatic email with recently visited products
Tailor-made offers
Cross-selling emails
Up-selling emails

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Full-stack Marketing Automation
Conversation flows

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Full-stack Marketing Automation
DMP & DSP

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Full-stack Marketing Automation

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Full-stack Marketing Automation
x
x

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Full-stack Marketing Automation
Open CV
Your face as a cookie ID

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Full-stack Marketing Automation
eCommerce new standard
Summary:
- 1-1 data & communication,
- All data in one place, accessible in 1 second,
- Be the data owner,
- Look-alike & segmentation by decision trees,
- All communication channels & automations,
- Creation & close contact,
- Test -> measure -> test -> measure,
- Last 5 years when marketers decide,

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Full-stack Marketing Automation
The Engine of Growth.
Grzegorz Warzecha
greg@userengage.com
+48 575 636 888