"Dlaczego Snapchat to trudny grunt dla marketera?"

1. DLACZEGO
SNAPCHAT
JEST
TRUDNY
DLA
MARKETERA?
Karolina Skraba

2. ?

4. Shonduras

6. Snapchat?

7. facebook…

8. facebook…

9. “millennials”

10. millennials.

11. 46% of UK teens (11-16)
use Snapchat weekly
(3/18/2015)
source: expandedramblings.com

12. 46% of UK teens (11-16)
use Snapchat weekly
(3/18/2015)
30% of U.S. millennial internet users
access Snapchat regularly
(4/8/2015)
source: expandedramblings.com

13. 46% of UK teens (11-16)
use Snapchat weekly
(3/18/2015)
20 minutes average amount of time
that 18-29 year old users
spend with Snapchat
daily
source: expandedramblings.com
30% of U.S. millennial internet users
access Snapchat regularly
(4/8/2015)

14. 46% of UK teens (11-16)
use Snapchat weekly
(3/18/2015)
20 minutes average amount of time
that 18-29 year old users
spend with Snapchat
daily
15 billion
reported value of Snapchat
(3/13/2015)
source: expandedramblings.com
30% of U.S. millennial internet users
access Snapchat regularly
(4/8/2015)

15. 46% of UK teens (11-16)
use Snapchat weekly
(3/18/2015)
20 minutes average amount of time
that 18-29 year old users
spend with Snapchat
daily
15 billion
reported value of Snapchat
(3/13/2015)
58%of college students would likely
purchase a product from a brand that
sent them a Snapchat coupon
(2/25/2014)
source: expandedramblings.com
30% of U.S. millennial internet users
access Snapchat regularly
(4/8/2015)

16. source: expandedramblings.com
46% of UK teens (11-16)
use Snapchat weekly
(3/18/2015)
20 minutes average amount of time
that 18-29 year old users
spend with Snapchat
daily
15 billion
reported value of Snapchat
(3/13/2015)
1%marketers use Snapchat
(5/22/2014)
58%of college students would likely
purchase a product from a brand that
sent them a Snapchat coupon
(2/25/2014)
30% of U.S. millennial internet users
access Snapchat regularly
(4/8/2015)

17. source: Statista.com 2015

18. source: Statista.com 2015

19. source: Statista.com 2015

20. ?

21. #1

22. BRAK FORMATÓW
REKLAMOWYCH

23. #2

24. NIE MOŻNA ZMIERZYĆ:

25. KOSZTÓW DOTARCIA

26. ZASIĘGU

27. LOKALNYCH UŻYTKOWNIKÓW

28. #3

29. CONTENT ZNIKA

31. CO
TERAZ?

34. 5 SNAP-HACKS:

35. #1

36. DOBRY KONTENT
= dobry zasięg

37. Audi x The Onion
@Super Bowl

41. #2

42. OGRANICZENIA…
TO ŚRODEK WYRAZU.

43. HeinekenSnapWho
♫

47. WWF #TheLastSelfie

50. #3

51. PRYWATNOŚĆ
=
ZAUFANIE

52. DOVE

55. #4

56. 1 ZDJĘCIE = 1000 SŁÓW

57. ale

58. 1 VIDEO = 1000 ZDJĘĆ

59. #5

60. CROSS-PLATFORM
#STORYLIVING

61. PRZYKŁAD:
H&M x BOILER ROOM

64. Dziękuję :)