MAGAZINE MEDIA INDUSTRY OVERVIEW*
Twitter
21.6%
Google+
18.5%
Instagram 5.1%
Pinterest 5.0%
Facebook
49.8%
October
2014
86
69
20 19
198
(millions)
Facebook Twitter Google+ Instagram Pinterest
Total Industry
Likes/Followers
by Social Network
(as of October 31, 2014)
Growth** in Number of Likes/Followers
by Social Network
Social Network
Share of Total
Magazine Industry
Likes/Followers
(as of October 31, 2014)
% Growth** in Number of Likes/Followers
by Social Network
Facebook
September
October
Twitter
Google+
Instagram
Pinterest
3.5%
2.4%
3.8%
3.4%
3.6%
3.9%
9.4%
10.6%
2.1%
1.4%
6.3
4.6
(millions)
September Growth
October Growth
2.7 2.8
2.1
2.6
1.3
2.0
.4 .3
Facebook Twitter Google+ Instagram Pinterest
SOURCES: Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’ APIs (Application
Program Interface). Pinterest: Manual collection using publicly available data.
DATA P R O V I D E D B Y
*Magazine Industry: Data shown are collected for 166 magazine media brands from 32 companies, representing 95% of the reader universe.
**Growth in number or % of Page Likes/Followers is defined as follows: September growth is the absolute or % difference between
total number of Page Likes/Followers on September 30 and the total number of Page Likes/Followers on August 31. October growth
is the absolute or % difference between total number of Page Likes/Followers on October 31 and the total number of Page
Likes/Followers on September 30.
Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest Followers: Number of people who have
opted in to receive messages (posts, tweets, or pins) from that particular social entity (page or handle). For Pinterest, includes all
those following any or all “boards” on Page. All statistics gathered on last day of month.
AUGUST — SEPTEMBER — OCTOBER

MAGAZINE TOTAL LIKES/FOLLOWERS
BRAND (COMBINED NETWORKS)
1 National Geographic 56,203,228
2 Time 20,128,918
3 Playboy 18,698,012
4 The Economist 18,294,203
5 Vogue 16,832,509
6 People 12,517,760
7 Elle 9,612,642
8 Glamour 8,997,517
9 Cosmopolitan 8,737,818
10 Forbes 8,595,162
11 Harper’s Bazaar 8,506,583
12 Teen Vogue 8,074,798
13 InStyle 8,073,882
14 Entertainment Weekly 7,868,579
15 Wired 7,850,693
16 Women’s Health 7,469,048
17 Popular Science 7,021,567
18 The New Yorker 6,476,622
19 Men’s Health 6,324,924
20 Vanity Fair 6,294,051
21 Seventeen 5,861,430
22 Nat. Geographic Traveler 5,793,507
23 Health 5,572,549
24 Sports Illustrated 5,486,723
25 Motor Trend 5,256,105
MAGAZINE MEDIA INDUSTRY OVERVIEW*
Top 10Magazine Brands – Likes/Followers by Social Network (as of October 31, 2014)
MAGAZINE FACEBOOK
BRAND LIKES
1 National Geographic 32,557,265
2 Playboy 16,179,511
3 Time 6,792,233
4 Vogue 6,120,283
5 Cosmopolitan 5,640,352
6 People 4,867,573
7 The Economist 4,685,787
8 Teen Vogue 4,590,069
9 Muscle & Fitness 4,572,292
10 Glamour 4,139,221
MAGAZINE TWITTER
BRAND FOLLOWERS
1 National Geographic 7,566,752
2 Time 6,409,301
3 The Economist 6,341,332
4 People 5,778,768
5 Vogue 4,650,090
6 Forbes 3,865,521
7 The New Yorker 3,766,951
8 Wired 3,576,233
9 Entertainment Weekly 3,218,420
10 InStyle 2,843,546
MAGAZINE GOOGLE+
BRAND FOLLOWERS
1 National Geographic 7,375,409
2 The Economist 7,258,305
3 Time 6,069,930
4 Popular Science 3,749,478
5 Elle 3,298,763
6 Glamour 3,257,464
7 Vogue 3,021,841
8 Forbes 3,015,056
9 Kraft Food & Family 2,670,449
10 Wired 2,598,376
MAGAZINE INSTAGRAM
BRAND FOLLOWERS
1 National Geographic 8,632,527
2 Vogue 2,877,425
3 Playboy 1,581,367
4 GQ 1,246,158
5 Nat. Geographic Traveler 1,194,444
6 Teen Vogue 878,687
7 Time 830,661
8 Vanity Fair 696,001
9 InStyle 664,852
10 Seventeen 610,528
MAGAZINE PINTEREST
BRAND FOLLOWERS
1 Harper’s Bazaar 4,683,736
2 Ski 1,674,330
3 Consumer Reports 1,218,551
4 Smithsonian 991,973
5 Better Homes & Gardens 780,243
6 Martha Stewart Living 637,810
7 This Old House 565,849
8 Real Simple 546,735
9 GQ 530,808
10 Health 393,469
Top 10Magazine Brands – % Growth* by Social Network (August – October 2014)
MAGAZINE TOTAL LIKES/FOLLOWERS
BRAND (COMBINED NETWORKS)
1 Nat. Geographic Traveler 15%
2 Sport Fishing 12
3 Sunset 11
4 Road & Track 11
5 The Family Handyman 9
6 Backpacker 9
7 Travel + Leisure 9
8 The Atlantic 9
9 American Photo 8
10 Harper’s Bazaar 8
Top 10
Magazine Brands –
% Growth*
(August – October 2014)
Top 25
Magazine Brands –
Likes/Followers
(as of October 31, 2014)
* % Growth in number of Page Likes/Followers represents the % difference between total number of
Page Likes/Followers on October 31 and total number of Page Likes/Followers on August 31; excludes
titles for which August data was not collected and for which data collection only commenced in October.
Facebook Page Likes, Twitter Followers, Google+ Followers, Instagram Followers, Pinterest
Followers: Number of people who have opted in to receive messages (posts, tweets, or pins) from that
particular social entity (page or handle). For Pinterest, includes all those following any or all “boards” on
Page. All statistics gathered on last day of month.
SOURCES: Facebook, Twitter, Google+, Instagram: Automatic collection through the social networks’
APIs (Application Program Interface). Pinterest: Manual collection using publicly available data.
MAGAZINE FACEBOOK
BRAND LIKES
1 Sierra Magazine 81%
2 American Photo 32
3 Road & Track 23
4 Money 23
5 Boating 18
6 Car and Driver 18
7 Automobile 18
8 The Family Handyman 17
9 Fortune 15
10 OK! Magazine 14
MAGAZINE TWITTER
BRAND FOLLOWERS
1 The Atlantic 38%
2 American Photo 24
3 Travel + Leisure 19
4 Nat. Geographic Traveler 18
5 Automobile 15
6 Field & Stream 15
7 Men’s Health 14
8 Wired 13
9 Women’s Health 13
10 Sport Rider 13
MAGAZINE GOOGLE+
BRAND FOLLOWERS
1 Sport Fishing 63%
2 Mother Earth News 40
3 Southern Living 39
4 Sunset 39
5 Bloomberg Businessweek 36
6 Star 33
7 The Atlantic 30
8 The Family Handyman 27
9 Birds & Blooms 24
10 Yankee Magazine 23
MAGAZINE INSTAGRAM
BRAND FOLLOWERS
1 Natural Health 91%
2 Bloomberg Businessweek 81
3 Backpacker 66
4 Sierra Magazine 64
5 Nat. Geographic Traveler 53
6 Good Housekeeping 46
7 Saveur 41
8 The Economist 40
9 Architectural Digest 37
10 Travel + Leisure 36
MAGAZINE PINTEREST
BRAND FOLLOWERS
1 Wired 147%
2 Architectural Digest 58
3 The Family Handyman 55
4 Sierra Magazine 42
5 Popular Mechanics 37
6 Siempre Mujer 34
7 Sports Illustrated 30
8 Dwell 26
9 Vogue 21
10 Esquire 12
AUGUST — SEPTEMBER — OCTOBER
DATA P R O V I D E D B Y