Dan Mclaren brought his successful Digital Sport London event to Glasgow for the first time on 19th March 2014. Taking place within the private member's club, 29, the event saw insightful presentations from Quipu TV, Commonwealth Games Scotland, TeamTrackr, Rangers FC and Dog Digital.
I kicked off the event with this presentation, which gives an overview of the social landscape for sports – identifying some of the best uses over the past year, along with a few of my personal favourites.
I decided to break down the examples in to three categories, brands, leagues and teams/athletes. This presentation includes examples from Nike, GoPro, FIFA, Betfair, MLB, NBA, La Liga, Juventus, the All Blacks, Formula 1, The Rock and David Beckham.