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Instagram users demographics in selected European countries
This report analyzes Instagram user demographics in selected European countries as of September 2015, based on data from the Facebook advertising system. It highlights user distribution by age group across various countries, including Turkey (18M users), the UK (12M), and Italy (8.3M), among others. The data is compiled by napoleoncat.com and provides insights into Instagram's user base demographics despite potential limitations in accuracy.
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Instagram users demographics in selected European countries
- 1. #Instagram users demographics inselected European countries September 2015
- 2. This report hasbeen prepared based on the data pulled from Facebook advertising system. We have analyzed users defined with “Instagram” interests criteria. While we realize this does not fully represent the real Instagram users data and may be sqewed by Facebook users demographics, there is no other source of data currently available to perform such an analysis. However, in view of the fact that Facebook is integrating its advertising system to enable self service ads on Instagram as well, we feel pretty comfortable presenting the data. Greg Berezowski, CEO @ NapoleonCat.com
- 3. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Turkey 18 M 13% 37% 29% 14% 5% 3%61% 39% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 4. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in United Kingdom 12 M 11% 41% 30% 11% 5% 2% 49% 51% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 5. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Italy 8.3 M 10% 34% 27% 16% 9% 5% 48% 52% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 6. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Germany 6.6 M 8% 39% 31% 13% 7% 3% 50% 50% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 7. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in France 5.8 M 16% 41% 26% 10% 4% 3% 48% 52% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 8. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Spain 4.7 M 3% 27% 34% 21% 10% 5% 38% 62% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 9. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Poland 3.2 M 28% 36% 23% 8% 3% 3%41% 59% Source: Facebook advertising system; September 2015; users defined as people from Poland interested in “Instagram”; data compiled by NapoleonCat.com
- 10. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in the Netherlands 2.5 M 11% 31% 26% 19% 8% 5% 44% 56% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 11. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Sweden 2.4 M 8% 26% 27% 19% 12% 8% 42% 58% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 12. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Portugal 1.9 M 11% 31% 26% 19% 8% 5% 42% 58% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 13. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Greece 1.4 M 10% 34% 28% 17% 7% 4%44% 56% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 14. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Belgium 1.4 M 15% 34% 26% 14% 7% 4% 46% 54% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 15. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Denmark 1.3 M 17% 32% 24% 14% 8% 5% 42% 58% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 16. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Norway 1.3 M 15% 27% 25% 16% 10% 6%42% 58% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 17. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Ireland 940 k 10% 32% 32% 17% 6% 3%37% 63% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 18. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Switzerland 870 k 10% 37% 32% 13% 6% 3%49% 51% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 19. 13-17 18-24 25-3435-44 45-54 55+ #Instagram users in Finland 740 k 18% 36% 26% 13% 5% 3%45% 55% Source: Facebook advertising system; September 2015; users defined as people interested in “Instagram”; data compiled by NapoleonCat.com
- 20. fb.com/NapoleonCatCom @NapoleonCatCom NapoleonCatCom +NapoleonCat hello@napoleoncat.com NapoleonCat.com is asocial media marketing dashboard offering analytics, publishing and community engagement features for Facebook, Instagram, Twitter, Google+ and YouTube.