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Facebook Audience Update 10.7


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Facebook Audience Update 10.7

  1. 1. The Power of the Platform Status updates: 40 million users are updating their statuses at least once each day. Pages : 10 million users became fans of a page each day. Videos : 14 million videos are now being uploaded each month. Photos : 2 billion photos are now being uploaded each month. Shared content: 2 billion pieces of content, whether links, posts, photos or anything else, are now shared each week Mobile : 65 million people accessed the site through a mobile device.
  2. 2. Audience: 300 million users globally <18 18-24 25-34 35+ fastest growing demographic 90 million active users in the the US Source: Facebook internal data, Sept 2009 more than 50% return daily Female Male 9mm 22mm 25.2mm 33.8mm 56% 44%
  3. 3. US users, age 18-34 Your target is on Facebook There are 42.8 million US Users, Age 18-34 on Facebook and you can target specific psychographics by using keyword targeting Each user Age 18-34 has an average of 125 - 200+ friends! 70% use it more than email 62% upload/view/share photos 38% use it more than cell phones 32% use it more than any other communication device 22% upload/view/share photos Gender makeup on Facebook 46% Male 54% Female
  4. 4. US females, age 18-34 Your target is on Facebook <ul><li>There are 23 million+ US females, Age 18-34 on Facebook, who are characterized as: </li></ul><ul><li>2x more likely to purchase fitness/diet products </li></ul><ul><li>4x more likely to be expecting their first child </li></ul><ul><li>3x more likely to research parenting/family info </li></ul><ul><li>3x more likely to have gone on a date in the past month </li></ul><ul><li>3x more likely to have provided advice on household products </li></ul>
  5. 5. Moms, age 25-49 Your target is on Facebook Facebook reaches 33% of US women, age 25+ online with children Approximately 1 out of 5 (21%) of females on Facebook are parents. <ul><li>When it comes to Computer/Internet/Technology, moms on Facebook are: </li></ul><ul><li>4x more likely to read an RSS feed </li></ul><ul><li>4x more likely to watch technology news videos online </li></ul><ul><li>3x more likely to blog </li></ul><ul><li>3x more likely to visit a social network (yesterday) </li></ul><ul><li>3x more likely to visit someone else’s blog </li></ul><ul><li>3x more likely to access the Internet from café </li></ul><ul><li>3x more likely to build/update personal web page </li></ul><ul><li>3x more likely to play online games </li></ul>