Sara quinn social_media_for_branding_atlanta_press_club

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Sara quinn social_media_for_branding_atlanta_press_club

  1. 1. SARA QUINN / @saraquinn Social media for branding
  2. 2. What do people find when they search for you?
  3. 3. Reporting Conversation Brand (Trust) Inspiration
  4. 4. https://www.facebook.com/nytimes
  5. 5. http://livelymorgue.tumblr.com/
  6. 6. Reporting Conversation Brand (Trust) Inspiration
  7. 7. http://www.msnbc.com/
  8. 8. What do you have that no one else has?
  9. 9. Share the back story.
  10. 10. Share the back story. Push it out.
  11. 11. How did reporting happen?
  12. 12. How did reporting happen? What’s tweetable?
  13. 13. http://vimeo.com/17689954
  14. 14. How did reporting happen? What’s tweetable?
  15. 15. Read the original government crash report and see the handwritten death certificates.
  16. 16. How did reporting happen? What’s tweetable? Can you involve the audience?
  17. 17. How did reporting happen? What’s tweetable? Can you involve the audience? What can users contribute?
  18. 18. http://austinmusicmap.com/
  19. 19. Twitter SOCIAL MEDIA TOOL:
  20. 20. Pew Research Center’s Internet and American Life Project, 2013 Who uses Twitter? 18% online adults in the U.S.
  21. 21. Pew Research Center’s Internet and American Life Project, 2013 Who uses Twitter? 18% online adults in the U.S. Typical user? An 18-29 year old educated minority with a well-paying job (slightly more likely to be male than female.)
  22. 22. Curate: Pinterest Tumblr RebelMouse SOCIAL MEDIA TOOLS:
  23. 23. 49 Connects your social media accounts to create one web page.
  24. 24. 50 https://www.rebelmouse.com/saraquinn/
  25. 25. 51 Reuse live-tweeting efforts. Feed tweets or event hashtag. Curate a big story. Create a social dashboard for your organization.
  26. 26. 52 Seattle’s KING-TV aggregates photos, videos and links from all of the station’s accounts.
  27. 27. 53
  28. 28. HootSuite.com SOCIAL MEDIA TOOLS:
  29. 29. Lets you schedule tweets in advance. Good to use when you want to set up a schedule for tweeting.
  30. 30. Analytics give you an idea of how the push was received.

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