Tips from Planet DMA on framing your brand experience to build community and awareness around entertainment projects.

1. Mastering Online Branding
& Building an Online
Audience
January 30, 2015 - #SDBFF
DMA/DONNA MICHELLE ANDERSON
PLANETDMA.COM
@PLANETDMA

2. I just finished my
first film – gimme
$14 and tell all
your friends!
Give me YOUR email,
and I’ll send daily
requests for you to
support my dream!
HOW DO YOU FEEL
Please TWEET your answer:
@planetdma I’m feeling ____ #sdbff
PROMOTING YOUR MOST IMPORTANT PROJECT?
RIGHT NOW ABOUT

3. WHERE
DO I BEGIN
PROMOTING
MY CONTENT?
Why, look, a
mass-produced
flyer! I must
read it
forthwith!
Good news.
You don’t.

4. Good news.
You don’t.
NAME
MARY J. BLIGE’S
LAST THREE
ALBUMS.

5. Good news.
You don’t.

7. ALONE
ABANDONED
BETRAYED
BROKEN

8. CHAMPIONED
CONNECTED
STRONGER
UNITED

9. BRANDS =
CONSISTENT
BEFORE &
AFTER
MACHINES

10. CONTENT WAS KING
I am Content, Lord of
all I survey and owner
of assorted registered
copyrights and TMs.
Did that teenager
just jack my single
via an illegal
BitTorrent client?

11. NOW COMMUNITY IS

12. Good news.
You don’t.
WHERE/HOW
DO YOU
BUILD
COMMUNITY?

13. Good news.
You don’t.

14. Interactivity
Web
2.0
Information
Web
1.0
USER AS
READER
OF CONTENT
USER AS
PUBLISHER
OF CONTENT
USER AS
DISTRIBUTOR
OF CONTENT
Aggregation
Web
3.0

17. Good news.
You don’t.
WHERE/HOW
DO YOU
BUILD
COMMUNITY?

18. TGIF

19. TARGET
YOUR
ORGANIC
AUDIENCE
Come bond with like
beings and regularly
experience the emotional
transformation you seek
under the umbrella of my
consistent brand
experience!
People relate
to feelings,
not films

20. GIVE THINGS
OF TRUE
VALUE
This represents that which
I consider most
transcendent, useful and
transformative. Please
accept this as my gift.
What do you
most want for
yourself?
“socIal MEdIa”

21. INNOVATE
WITH EACH
OFFERING
What will make
someone return
to your brand
experience on
each platform?
THAT’S IT! I’ll tweet a 24-hour
Instagram challenge the day before
each screening and give FB prizes
only to my LinkedIn contacts in
attendance at the screening!

22. FOLLOW UP
AFTER ANY
ENGAGEMENT
Build a constant
loop of audience
engagement and
your response.
Did you hear that?
My tribe is calling! I
must return to my
central brand
destination to
reunite and serve.

23. TGIF
TARGET
GIVE
INNOVATE
FOLLOW UP

24. HOW DO YOU FEEL
Please TWEET your answer:
@planetdma NOW I’m feeling ____ #sdbff
PROMOTING YOUR MOST IMPORTANT PROJECT?
RIGHT NOW ABOUT

25. Artwork:
• Slide 2: http://io9.com/5140602/fox-news-only-40-years-too-late-in-calling-for-
black-superheroes
• Slide 3: Black Halo dccomics.com (Wildstorm)
• Slides 5-8: Mary J. Blige
• Slide 9: http://illuminatedarkness.blogspot.com/2014/04/supergirl.html
• Slide 10: Walking with the Gods / David Banner
• Slide 11: http://moviepilot.com/posts/2015/02/05/why-aren-t-there-more-black-
superheroes-2661478?lt_source=external,manual
• Slides 13 & 15: New Line Cinema
• Slide 16: The Weinstein Company
• Slide 19: Black Lightning dccomics.com
• Slide 20: Divas marvel.com
• Slide 21: Icon dccomics.com
• Slide 22: Black Panther #36, Marvel.com
• Slide 24: The Falcon Marvel.com