This document discusses social media lessons learned from the TV show Friends. It analyzes the social media personalities and strategies of the main characters: Monica stresses engagement through contests and calls to action; Ross shows personality and shares interesting facts; Phoebe stands out through uniqueness and caring about others; Joey uses simple questions to generate feedback; Rachel keeps her page fresh and helpful; and Chandler combines humor, consistency, and variety. The overall lessons are to understand audiences, engage them actively, and connect through personality while providing value.