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Instructor Orientation Seminar Part II
Outcomes: What’s in it
for the student
Direct Selling Entrepreneur Program
Program Outcomes
Elevator
Introduction
Direct Selling
Roadmap
Money
Matters
Certificate of
Completion
(optional by college)
 Memorable first
marketing message
for direct sellers
 Practice and perfect
throughout Program
 Prepare to use many
times a day
Outcome: Elevator Introduction
 For each major function area of the
business:
◦ Long-term goals (3 years or more)
◦ ƒ
Short-term goals (1 year)
◦ ƒ
Possible obstacles
◦ ƒ
Action steps
◦ ƒ
Resources needed
◦ ƒ
People who can help
◦ ƒ
Tasks this month
◦ ƒ
Tasks this week
 Connects directly to Money Matters
Outcome: Direct Selling Roadmap
Outcome: Money Matters
 Project and track
financial impact of
Roadmap goals and
action plans
 Forecast revenues
and expenses
 Anticipate money
needed
 Prepare Summary
Budget
 Commemorates
accomplishment
and success
 Extends the
program brand
and connection to
higher ed
 Able to fit in with
any college’s
protocol
Outcome: Certificate of Completion
Methodology
Direct Selling Entrepreneur Program
Methodology
Delivery
format
Delivery
options
Learning
experience
Learning
environment
Major
concepts
Module
elements
 10 sequential modules
 30 classroom hours
 Adult, peer-learning environment
 Integrates entrepreneurial and direct selling
skills and business acumen
 Concepts revisited and amplified in multiple
modules
Delivery Format
 Traditional
◦ Ten weeks
◦ One, three-hour session per week
 Modified
◦ Five weeks
◦ Two, three-hour sessions per week
 Boot camp
◦ Extended sessions
◦ Two modules per day
Delivery Options
 Build on and learn new entrepreneurial and
business concepts
 Test business ideas in a non-threatening and
relevant environment
 Challenge the status quo
 Learn from and network with peers and
experts
 Translate new knowledge into business action
Results = Entrepreneurial Mindset
Learning Experience
 Peer-to-peer
 Friendly
 Facilitated vs. lecture
 Connected and repeated information
 Immediate application to business
Learning Environment
Major Concepts
7
8
9
10
4
6
5
2
3
1
1 Direct Selling Industry
2 Goal Setting
3 Marketing
4 Sales and Selling
5 Communication
6 Operations
7 Technology
8 Money and Budgets
10 Future Strategy
9 Leadership & Ethics
Module Elements
Instructor Tools, Tips,
and Resources
Direct Selling Entrepreneur Program
 Directed Reading
Activities
 Handy Hints
 Resource Spotlights
 Notes pages
 PowerPoint slides
 Learning objectives
 Session timelines
 Topical content
 Action notes
 Discussion questions
Instructor Tools
 Program website:
www.directsellingentrepreneur.com
 Establish interactive, friendly
atmosphere
 Connect the learning
 Facilitate discussions vs. lecture
 Address learning preferences
 Use Instructor Manual as core tool
 Increase knowledge of industry and
entrepreneurial business
 Invite experts as real-life examples
(guest speakers)
 Celebrate
Instructor Tips
Instructor Resources
Instructor Manual
PowerPoint Slides
Instructor Resources
Activity Example:
Participant Activity Book
Activity Example:
Instructor Manual
Instructor Resources
www.dsa.org
www.DirectSelling411.com
Instructor Resources
www.directsellingentrepreneur.com
The DSA Code of Ethics
Video Vignettes:
www.youtube.com/TheDSEF
Participant Materials
and Resources
Direct Selling Entrepreneur Program
Participant Materials
PowerPoint
Slides
Program Website:
www.directsellingentrepreneur.com
Participant
Activity Book
Supplemental Participant Resources
Free downloadable eBooks from DSEF: www.dsef.org
Going Beyond the Classroom
www.dsef.org/category/blog-posts
Facebook: http://facebook.com/TheDSEF
YouTube: www.youtube.com/user/TheDSEF
Twitter: http://twitter.com/TheDSEF
Pinterest: www.pinterest.com/TheDSEF
Let’s Get It Started
Direct Selling Entrepreneur Program
Help is Always Available
www.directsellingentrepreneur.com
Direct Selling Education Foundation:
Nancy Laichas
(202) 416-6438 or nlaichas@dsef.org
Instruction/Technical Support:
Christine Pigsley
(612) 709-9164 or christine.pigsley@gmail.com
Testimonials
“I’m an entrepreneur now. This is a
business. I’ve carried back that
excited to my team that number 50
now – up from two when I started
the course.”
― Lisa Sloan, Pilot Participant
Thirty-One Gifts
― Ron Thomas, NACCE Chairman of the Board
& President of Dakota County Technical College
“I think we hit a home run with this one. If we could help remove barriers to make
direct sellers more profitable and stay in business longer, then we would be helping
not only them but NACCE and, more importantly, the entire U.S. economy.”
“One participant told me that in the
past three weeks, she has recruited
14 people on her team. She
attributes her success directly to
what she learned from the program.”
― Amy Valente, Instructor
Cayuga Community College
Thank You!
Direct Selling Entrepreneur Program

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Instructor orientation part2 1waudio

Editor's Notes

  1. 1 long – break up into a couple of modules- part 1 ^ Part 2
  2. Describe and note why this is so important in a direct selling context.
  3. This is the equivalent of a business plan/lean canvas for the direct seller and explain why that is- why not do a full business plan?
  4. Most important thing for DS’s because this is where most get into trouble or stall their own potential. Sound like our everyday entrepreneurs?
  5. Talk about what’s in it for the college not just the student
  6. Briefly introduce and then explain in the next set of slides…
  7. Delivery Format: Ten, sequential modules 30 classroom hours Adult, peer-learning environment Integrates entrepreneurial and direct selling skills and business acumen Concepts revisited and amplified in multiple modules
  8. Delivery Options: Traditional Ten weeks One, three-hour session per week Modified Five weeks Two, three-hour sessions per week Boot camp Extended sessions Two modules per day
  9. Learning Experience: Build on and learn new entrepreneurial and business concepts Test business ideas in a non-threatening and relevant environment Challenge the status quo Learn from and network with peers and experts Translate new knowledge into business action Results = Entrepreneurial Mindset
  10. Learning Environment: Peer-to-peer Facilitated vs. lecture Connected and repeated information Immediate application to business
  11. Describe each as a module within the curriculum
  12. Describe that each module has been designed for adult learners and to help you the instructor to be most effective in a short amount of time. Briefly give examples of each from one of the modules.
  13. Brief introduction and why this is going to be so beneficial to the instructor
  14. Give them the password for the login? DSEF2012 (decided not to do this in the audio but instead to send it to each college and let them disseminate it as they want because it contains the PPT slides)
  15. Stress the importance of personalizing the curriculum to the instructor (especially if they have DS experience) and talk about how important it is to include the DS company in their classroom experience.
  16. Nancy- Insert a new slide that shows an instructor page after this slide. Page number 19 from the instructor manual then show what instructor sees and what students for exercise 1d
  17. Nancy- Can you change the snapshot for DSEF website to something else since I will touch on the blog page in a subsequent slide. Stress the importance of these two resources for prep and to answer questions you don’t know from students.
  18. Focus will be part of social media connections- Nancy- Can you change the www.directsellingentrepreneur.com to the DSEF blog so I can talk about the connection to Jen Fong and how to learn and share.
  19. No audio
  20. Brief introduction to each
  21. Stress that both of these are fabulous and suggest that instructors share these with students as a suggested reading list for the course.
  22. Encourage social media connections that extend beyond the students’ company affiliation and your college’s own resources
  23. Exciting motivating rah rah- maybe add music
  24. Talk about accessibility to expertise both in entrepreneurship and in direct selling.
  25. Stress the importance of collecting testimonials and hearing what students are learning (formative assessment) so that the program continues to grow and develop at your college and across the nation. Mention the importance of getting media release on day one.