4. Memorable first
marketing message
for direct sellers
Practice and perfect
throughout Program
Prepare to use many
times a day
Outcome: Elevator Introduction
5. For each major function area of the
business:
◦ Long-term goals (3 years or more)
◦ ƒ
Short-term goals (1 year)
◦ ƒ
Possible obstacles
◦ ƒ
Action steps
◦ ƒ
Resources needed
◦ ƒ
People who can help
◦ ƒ
Tasks this month
◦ ƒ
Tasks this week
Connects directly to Money Matters
Outcome: Direct Selling Roadmap
6. Outcome: Money Matters
Project and track
financial impact of
Roadmap goals and
action plans
Forecast revenues
and expenses
Anticipate money
needed
Prepare Summary
Budget
7. Commemorates
accomplishment
and success
Extends the
program brand
and connection to
higher ed
Able to fit in with
any college’s
protocol
Outcome: Certificate of Completion
10. 10 sequential modules
30 classroom hours
Adult, peer-learning environment
Integrates entrepreneurial and direct selling
skills and business acumen
Concepts revisited and amplified in multiple
modules
Delivery Format
11. Traditional
◦ Ten weeks
◦ One, three-hour session per week
Modified
◦ Five weeks
◦ Two, three-hour sessions per week
Boot camp
◦ Extended sessions
◦ Two modules per day
Delivery Options
12. Build on and learn new entrepreneurial and
business concepts
Test business ideas in a non-threatening and
relevant environment
Challenge the status quo
Learn from and network with peers and
experts
Translate new knowledge into business action
Results = Entrepreneurial Mindset
Learning Experience
13. Peer-to-peer
Friendly
Facilitated vs. lecture
Connected and repeated information
Immediate application to business
Learning Environment
14. Major Concepts
7
8
9
10
4
6
5
2
3
1
1 Direct Selling Industry
2 Goal Setting
3 Marketing
4 Sales and Selling
5 Communication
6 Operations
7 Technology
8 Money and Budgets
10 Future Strategy
9 Leadership & Ethics
27. Let’s Get It Started
Direct Selling Entrepreneur Program
28. Help is Always Available
www.directsellingentrepreneur.com
Direct Selling Education Foundation:
Nancy Laichas
(202) 416-6438 or nlaichas@dsef.org
Instruction/Technical Support:
Christine Pigsley
(612) 709-9164 or christine.pigsley@gmail.com
29. Testimonials
“I’m an entrepreneur now. This is a
business. I’ve carried back that
excited to my team that number 50
now – up from two when I started
the course.”
― Lisa Sloan, Pilot Participant
Thirty-One Gifts
― Ron Thomas, NACCE Chairman of the Board
& President of Dakota County Technical College
“I think we hit a home run with this one. If we could help remove barriers to make
direct sellers more profitable and stay in business longer, then we would be helping
not only them but NACCE and, more importantly, the entire U.S. economy.”
“One participant told me that in the
past three weeks, she has recruited
14 people on her team. She
attributes her success directly to
what she learned from the program.”
― Amy Valente, Instructor
Cayuga Community College
1 long – break up into a couple of modules- part 1 ^ Part 2
Describe and note why this is so important in a direct selling context.
This is the equivalent of a business plan/lean canvas for the direct seller and explain why that is- why not do a full business plan?
Most important thing for DS’s because this is where most get into trouble or stall their own potential. Sound like our everyday entrepreneurs?
Talk about what’s in it for the college not just the student
Briefly introduce and then explain in the next set of slides…
Delivery Format:
Ten, sequential modules
30 classroom hours
Adult, peer-learning environment
Integrates entrepreneurial and direct selling skills and business acumen
Concepts revisited and amplified in multiple modules
Delivery Options:
Traditional
Ten weeks
One, three-hour session per week
Modified
Five weeks
Two, three-hour sessions per week
Boot camp
Extended sessions
Two modules per day
Learning Experience:
Build on and learn new entrepreneurial and business concepts
Test business ideas in a non-threatening and relevant environment
Challenge the status quo
Learn from and network with peers and experts
Translate new knowledge into business action
Results = Entrepreneurial Mindset
Learning Environment:
Peer-to-peer
Facilitated vs. lecture
Connected and repeated information
Immediate application to business
Describe each as a module within the curriculum
Describe that each module has been designed for adult learners and to help you the instructor to be most effective in a short amount of time. Briefly give examples of each from one of the modules.
Brief introduction and why this is going to be so beneficial to the instructor
Give them the password for the login? DSEF2012 (decided not to do this in the audio but instead to send it to each college and let them disseminate it as they want because it contains the PPT slides)
Stress the importance of personalizing the curriculum to the instructor (especially if they have DS experience) and talk about how important it is to include the DS company in their classroom experience.
Nancy- Insert a new slide that shows an instructor page after this slide. Page number 19 from the instructor manual then show what instructor sees and what students for exercise 1d
Nancy- Can you change the snapshot for DSEF website to something else since I will touch on the blog page in a subsequent slide.
Stress the importance of these two resources for prep and to answer questions you don’t know from students.
Focus will be part of social media connections-
Nancy- Can you change the www.directsellingentrepreneur.com to the DSEF blog so I can talk about the connection to Jen Fong and how to learn and share.
No audio
Brief introduction to each
Stress that both of these are fabulous and suggest that instructors share these with students as a suggested reading list for the course.
Encourage social media connections that extend beyond the students’ company affiliation and your college’s own resources
Exciting motivating rah rah- maybe add music
Talk about accessibility to expertise both in entrepreneurship and in direct selling.
Stress the importance of collecting testimonials and hearing what students are learning (formative assessment) so that the program continues to grow and develop at your college and across the nation. Mention the importance of getting media release on day one.