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Secrets of Social Media Marketing

Paul Gillin
Paul Gillin
Paul GillinB2B Social Media Speaker, Adviser, Author and Trainer at Profitecture

Paul Gillin's presentation from the Sept. 22, 2010 meeting of the AAF West Michigan. Please feel free to download

Secrets of Social Media Marketing

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10 Secrets of Social Media Marketing,[object Object],Paul Gillin, Author,[object Object],The New Influencers,[object Object],Secrets of Social Media Marketing,[object Object],Social Marketing to the Business Customer,[object Object]
Objectives ,[object Object],Create awareness for new mainframe value proposition ,[object Object],Increase mainframe awareness with college students  ,[object Object],Results,[object Object],>250,000 views of first episode ,[object Object],Blog traffic increased 25x,[object Object],Analyst, press, blogger coverage ,[object Object]
The Media in Collapse,[object Object],Average age of US daily newspaper reader: 57,[object Object],Reduction in US newsroom staffs since 2001: 45%,[object Object],US Magazine Circulation,[object Object],Growth in NBC prime time audience, 2008: -14.3%,[object Object],Age of average network evening news viewer: 63,[object Object]
The Way We Were,[object Object],[object Object]
Impressions
Reach & Frequency
Ad

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