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10 Secrets of Social Media Marketing<br />Paul Gillin, Author<br />The New Influencers<br />Secrets of Social Media Marketing<br />Social Marketing to the Business Customer<br />
Objectives <br />Create awareness for new mainframe value proposition <br />Increase mainframe awareness with college students <br />Results<br />>250,000 views of first episode <br />Blog traffic increased 25x<br />Analyst, press, blogger coverage <br />
The Media in Collapse<br />Average age of US daily newspaper reader: 57<br />Reduction in US newsroom staffs since 2001: 45%<br />US Magazine Circulation<br />Growth in NBC prime time audience, 2008: -14.3%<br />Age of average network evening news viewer: 63<br />
The New Media Landscape<br />Marathon schedule http://bit.ly/waCMc<br />I can't find my good black pants.<br />Shared bread pudding w/ @skydiver at Mother's. My life is now complete.<br />I'm at Palm Beach International Airport (PBI, West Palm Beach). http://4sq.com/4GeLz0<br />Best press photos of 2009 http://om.ly/fNhW<br />How to Write a 1 Minute Video Marketing Script http://ow.ly/17xJE<br />Comparing Top Chef Masters Restaurants #topchef http://is.gd/8q4hN<br />How To Get Well Prepared For The Website Creation. http://bit.ly/aTitVC<br />
1: Small Is the<br />New Big<br />Secrets of Social Media Marketing<br />
Just One Guy<br />Estimated monthly traffic: 73,000<br />Google Indexed pages: 6,490<br />Alexis ranking: Top .12%<br />Inbound links: 850,771<br />Del.icio.us bookmarks: 1,776<br />New York Times citations: 115<br />Computerworld citations: 146<br />InformationWeek citations: 89<br />Newsletter subscribers: 150,000<br />
Where Would You Rather Stay?<br />It’s now cheap and easy to consult peers for advice<br />Things will never be the same again as a result<br />
Blogging for Business<br />73 blogs<br />17 bloggers<br />600% jump in leads<br />Top quality<br />“Get engineers talking to engineers and get everyone else out of the middle.”<br />Rick Short, Marcom Director<br />
3: Be Helpful<br />Secrets of Social Media Marketing<br />
No Middleman<br />Today, you can take your message directly to your constituents without relying upon media intermediaries<br />And why would you not want to do that?<br />
CEO developing side business as automotive social media consultant</li></ul>“My inbox is overflowing every day with people who want speakers, partnerships, training and certifications.”<br />-Jody DeVere, CEO<br />
9: Measure<br />Secrets of Social Media Marketing<br />
You CAN Calculate ROI<br /><ul><li>The lifetime value of a customer is $5,000