Advertisement
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing
Secrets of Social Media Marketing

Check these out next

The Social Media Cheat Sheet - The Daily Social Media Workouts v3
The Social Media Cheat Sheet - The Daily Social Media Workouts v3
Lightspan Digital
Grab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable Events
Rodger Johnson
Non-for-Profit Marketing
Non-for-Profit Marketing
Dave Woodson
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Rodger Johnson
Social Media Marketing for Caterers
Social Media Marketing for Caterers
The JDK Group
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Ignitus
Social Media Lead Generation for B2B
Social Media Lead Generation for B2B
Lightspan Digital
120304 W&P Social Media for The-Pensions-Net-Work
120304 W&P Social Media for The-Pensions-Net-Work
Wall & Pleece
1 of 38

Secrets of Social Media Marketing

Sep. 23, 2010••
Download to read offline
Business

Paul Gillin's presentation from the Sept. 22, 2010 meeting of the AAF West Michigan. Please feel free to download

Paul Gillin
B2B Social Media Speaker, Adviser, Author and Trainer at Profitecture
Advertisement
Advertisement
Advertisement

Recommended

Presentation to Global Hair & Fashion Group MembersPresentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersCandi Williams280 views•23 slides
Presentation to Global Hair & Fashion Group MembersPresentation to Global Hair & Fashion Group Members
Presentation to Global Hair & Fashion Group MembersCandi Williams536 views•24 slides
Social Media and Social Media MarketingSocial Media and Social Media Marketing
Social Media and Social Media MarketingUKNetWeb St.Agnes1.5K views•53 slides
Social Media Management Process PowerPoint Presentation SlidesSocial Media Management Process PowerPoint Presentation Slides
Social Media Management Process PowerPoint Presentation SlidesSlideTeam499 views•32 slides
Is Social Media Marketing for You? MainStreetChamber - CaliforniaIs Social Media Marketing for You? MainStreetChamber - California
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne423 views•24 slides
#3RdTT_What is social media management?#3RdTT_What is social media management?
#3RdTT_What is social media management?The Post Institute: Center for Life-Long Learning3.2K views•23 slides

More Related Content

Slideshows for you(20)

The Social Media Cheat Sheet - The Daily Social Media Workouts v3The Social Media Cheat Sheet - The Daily Social Media Workouts v3
The Social Media Cheat Sheet - The Daily Social Media Workouts v3
Lightspan Digital•8.9K views
Grab Consumer Attention with Minimum Marketable EventsGrab Consumer Attention with Minimum Marketable Events
Grab Consumer Attention with Minimum Marketable Events
Rodger Johnson•677 views
Non-for-Profit MarketingNon-for-Profit Marketing
Non-for-Profit Marketing
Dave Woodson•905 views
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...
Rodger Johnson•659 views
Social Media Marketing for Caterers Social Media Marketing for Caterers
Social Media Marketing for Caterers
The JDK Group•706 views
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Ignitus•438 views
Social Media Lead Generation for B2BSocial Media Lead Generation for B2B
Social Media Lead Generation for B2B
Lightspan Digital•1.8K views
120304 W&P Social Media for The-Pensions-Net-Work120304 W&P Social Media for The-Pensions-Net-Work
120304 W&P Social Media for The-Pensions-Net-Work
Wall & Pleece•451 views
Social Media for Arts Service Organizations: No Strategy? No Time? No Staff? ...Social Media for Arts Service Organizations: No Strategy? No Time? No Staff? ...
Social Media for Arts Service Organizations: No Strategy? No Time? No Staff? ...
Sarah Page•1.1K views
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...
Content Falling Flat? How to Overcome the Content Distribution Hurdle in 8 Ea...
Mention•4.6K views
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening 8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening
Mention•1.1K views
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into Strategy
Taylor Hulyksmith•365 views
The Social Media LandscapeThe Social Media Landscape
The Social Media Landscape
Dan Elder, MS•705 views
Social media marketingSocial media marketing
Social media marketing
9713156778•176 views
Twitter for local businessTwitter for local business
Twitter for local business
Whizbang•961 views
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
Michelle Morton•1K views
Ceo presentationCeo presentation
Ceo presentation
Anne Barton Craft•257 views
Social Media: GeneralSocial Media: General
Social Media: General
Anne Barton Craft•230 views
Website MarketingWebsite Marketing
Website Marketing
Sanganak Technologies•234 views
2020 social media strategy2020 social media strategy
2020 social media strategy
Vanessa CEO•11.8K views

Viewers also liked(6)

B2B Social Media Marketing - Really! (2013 edition)B2B Social Media Marketing - Really! (2013 edition)
B2B Social Media Marketing - Really! (2013 edition)
Paul Gillin•2K views
Create Content They've Gotta Read: How to Write for Social MediaCreate Content They've Gotta Read: How to Write for Social Media
Create Content They've Gotta Read: How to Write for Social Media
Paul Gillin•2.1K views
10 Tips for Improving Your Social Authority10 Tips for Improving Your Social Authority
10 Tips for Improving Your Social Authority
Paul Gillin•1.2K views
Teaching Students with Emojis, Emoticons, & TextspeakTeaching Students with Emojis, Emoticons, & Textspeak
Teaching Students with Emojis, Emoticons, & Textspeak
Shelly Sanchez Terrell•210K views
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
Luminary Labs•497.2K views
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
LinkedIn•843.4K views
Advertisement

Similar to Secrets of Social Media Marketing(20)

B2B Social MediaB2B Social Media
B2B Social Media
Communications 21•416 views
SMEI Social Media Roadshow PresentationSMEI Social Media Roadshow Presentation
SMEI Social Media Roadshow Presentation
Heidi Sullivan•443 views
Social Media PresentationSocial Media Presentation
Social Media Presentation
Trust EMedia•439 views
Content Marketing: Modern Techniques for Growing Your BusinessContent Marketing: Modern Techniques for Growing Your Business
Content Marketing: Modern Techniques for Growing Your Business
Typeset•422 views
PRSA Seminar, 10/17/10PRSA Seminar, 10/17/10
PRSA Seminar, 10/17/10
Paul Gillin•936 views
International School Of Management How Social Media Plays A Major Role For M...International School Of Management How Social Media Plays A Major Role For M...
International School Of Management How Social Media Plays A Major Role For M...
Jeff Bullas•3.5K views
Lvima presentation june 17 2010Lvima presentation june 17 2010
Lvima presentation june 17 2010
SocialRadius•397 views
B2B Social Media Marketing - Really!B2B Social Media Marketing - Really!
B2B Social Media Marketing - Really!
Paul Gillin•573 views
Warren Knight - 7 Steps B2B Social Media StrategyWarren Knight - 7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media Strategy
Think Digital First•1.1K views
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
Martin van Vliet•212 views
Social Media Crash CourseSocial Media Crash Course
Social Media Crash Course
Paul Gillin•1.5K views
Strategize or Die! How to Build a Social Media Strategy and WhyStrategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and Why
cristinalepore•2.2K views
Chambers of Commerce on Social Media and nuAlertsChambers of Commerce on Social Media and nuAlerts
Chambers of Commerce on Social Media and nuAlerts
nuAlerts•506 views
Social Media for Home BuildersSocial Media for Home Builders
Social Media for Home Builders
guestde3f54•261 views
Social Media for Home BuildersSocial Media for Home Builders
Social Media for Home Builders
Carol Morgan, MIRM•230 views
B2B & Social MediaB2B & Social Media
B2B & Social Media
TeamThink Inc.•621 views
Social Media Overview Extanz.ComSocial Media Overview Extanz.Com
Social Media Overview Extanz.Com
Yann Ropars•728 views
How Social Media Can Help You Connect With Local ConsumersHow Social Media Can Help You Connect With Local Consumers
How Social Media Can Help You Connect With Local Consumers
Spancept•1.3K views
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
Rippling Effect•722 views
How To Get The Most Out Of Your Social Media CampaignsHow To Get The Most Out Of Your Social Media Campaigns
How To Get The Most Out Of Your Social Media Campaigns
Walson Communications•322 views

More from Paul Gillin(20)

The Conference Board's 2017 Excellence in New Communications Awards The Conference Board's 2017 Excellence in New Communications Awards
The Conference Board's 2017 Excellence in New Communications Awards
Paul Gillin•917 views
Highlights of IBM Analytics Research ReportHighlights of IBM Analytics Research Report
Highlights of IBM Analytics Research Report
Paul Gillin•6.9K views
Twitter for B2BTwitter for B2B
Twitter for B2B
Paul Gillin•2.4K views
Search Essentials - What You MUST KnowSearch Essentials - What You MUST Know
Search Essentials - What You MUST Know
Paul Gillin•4.6K views
Blogging Basics - Part 1Blogging Basics - Part 1
Blogging Basics - Part 1
Paul Gillin•762 views
Seven Online Publishing Tricks You Can Learn From Redbook Seven Online Publishing Tricks You Can Learn From Redbook
Seven Online Publishing Tricks You Can Learn From Redbook
Paul Gillin•1.6K views
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Develop Compelling Content for Each Stage of the Buying Cycle - A Marketing...
Paul Gillin•6.8K views
Measuring Social ROI: The CIO's RoleMeasuring Social ROI: The CIO's Role
Measuring Social ROI: The CIO's Role
Paul Gillin•1.8K views
Attack of the Customers!Attack of the Customers!
Attack of the Customers!
Paul Gillin•2.4K views
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementHow Social Networks are Delivering on the Failed Promise of Knowledge Management
How Social Networks are Delivering on the Failed Promise of Knowledge Management
Paul Gillin•1K views
How to Use Search and Social Networks for Lead GenerationHow to Use Search and Social Networks for Lead Generation
How to Use Search and Social Networks for Lead Generation
Paul Gillin•840 views
Creating a Social Business for B2B CompaniesCreating a Social Business for B2B Companies
Creating a Social Business for B2B Companies
Paul Gillin•3K views
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media
Paul Gillin•1.7K views
How to Amplify Your Message With Social Media How to Amplify Your Message With Social Media
How to Amplify Your Message With Social Media
Paul Gillin•1.1K views
New Revenue for News OrganizationsNew Revenue for News Organizations
New Revenue for News Organizations
Paul Gillin•1.9K views
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Unleash Your Inner Publisher - Paul Gillin's BMA Chicago Presentation 6/1/11
Paul Gillin•1.5K views
Growing Your Business with Twitter: An Infoboom WebinarGrowing Your Business with Twitter: An Infoboom Webinar
Growing Your Business with Twitter: An Infoboom Webinar
Paul Gillin•658 views
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Paul Gillin•1.2K views
Hands On: Identifying InfluencersHands On: Identifying Influencers
Hands On: Identifying Influencers
Paul Gillin•447 views
Calculating Social Media ROICalculating Social Media ROI
Calculating Social Media ROI
Paul Gillin•489 views
Advertisement

Recently uploaded(20)

Hydropower Project Proposal by Slidesgo.pptxHydropower Project Proposal by Slidesgo.pptx
Hydropower Project Proposal by Slidesgo.pptx
FabioCoelhoNettoSant•0 views
Nicholas kyrkostasNicholas kyrkostas
Nicholas kyrkostas
Nicholaskyrkostas1•0 views
Anita Zbieg: How to make data actionable? Lessons from the teams on how to tu...Anita Zbieg: How to make data actionable? Lessons from the teams on how to tu...
Anita Zbieg: How to make data actionable? Lessons from the teams on how to tu...
Edunomica•0 views
Presentation English.pptPresentation English.ppt
Presentation English.ppt
MehdiCHAOUIROQAI•0 views
Business intelligence with SAP.pptxBusiness intelligence with SAP.pptx
Business intelligence with SAP.pptx
ssuserff1f40•0 views
Fanni Kadocsa: Unlocking the power of capability building: Maximizing the imp...Fanni Kadocsa: Unlocking the power of capability building: Maximizing the imp...
Fanni Kadocsa: Unlocking the power of capability building: Maximizing the imp...
Edunomica•0 views
LOYALTY EXPRESS TRAINING MODULE .pdfLOYALTY EXPRESS TRAINING MODULE .pdf
LOYALTY EXPRESS TRAINING MODULE .pdf
ssuser01ff09•0 views
D3.docx - Presentation.pptxD3.docx - Presentation.pptx
D3.docx - Presentation.pptx
NickVarley6•0 views
Gemechu-Final Proposal ppt.pdfGemechu-Final Proposal ppt.pdf
Gemechu-Final Proposal ppt.pdf
GemechuBeri•0 views
Lanyard Tali semi kulit Hitam.pdfLanyard Tali semi kulit Hitam.pdf
Lanyard Tali semi kulit Hitam.pdf
Untari Ayu•0 views
Service Procurement step by step – Special Procurement.pptxService Procurement step by step – Special Procurement.pptx
Service Procurement step by step – Special Procurement.pptx
ssuserff1f40•0 views
The_indicators_OF_Indian_Economy_PPT_at.pptThe_indicators_OF_Indian_Economy_PPT_at.ppt
The_indicators_OF_Indian_Economy_PPT_at.ppt
NidhiSingh239244•0 views
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdf
patryk48•0 views
Psychological Safety as a Foundation for Continuous ImprovementPsychological Safety as a Foundation for Continuous Improvement
Psychological Safety as a Foundation for Continuous Improvement
KaiNexus•0 views
USA.pptxUSA.pptx
USA.pptx
AnaLaura21060•0 views
Doc1-merged (5).pdfDoc1-merged (5).pdf
Doc1-merged (5).pdf
arifkhan6185•0 views
STA-101.Presentation.pdfSTA-101.Presentation.pdf
STA-101.Presentation.pdf
LabibHossain22135979•0 views
Alexander LiberioAlexander Liberio
Alexander Liberio
AlexanderLiberio1•0 views
Slides for Acctg1 Journalizing with Rules of Debit and Credit.pptxSlides for Acctg1 Journalizing with Rules of Debit and Credit.pptx
Slides for Acctg1 Journalizing with Rules of Debit and Credit.pptx
JackMaristela•0 views
Buick car repairBuick car repair
Buick car repair
leakeller1•0 views

Secrets of Social Media Marketing

  5. Impressions
  6. Reach & Frequency
  7. Retention
  8. CPM
  9. Recall
  10. Share of Voice
  11. Coverage
  13. Upload 3 million photos
  15. And upload 24 hours of video each minute
  17. 300,000 new members sign up each day
  37. List Rentals
  38. Create CoTweet Account
  39. Increase PR Budget
  40. Hire E-mail Marketing Firm
  42. Initiate Monthly Webcasts
  43. Sponsor Microsite on TechTarget
  44. Build Targeted Twitter List (500)
  45. Dedicated Monthly E-mail Blast
  46. Promote To Trade Publications
  47. List in Tech Directories
  48. Increase Webcast/White Paper Reg’s by 60%
  49. Increase Traffic to WP Landing Pages 120%
  61. Articles automatically posted to bookmarking sites, multiple Facebook fan pages
  62. 10M quarterly impressions
  63. 100-fold amplification of blog/Web content
  67. You send 50 tweets a month
  68. This generates 1,000 visitors to your website
  69. 2% of your website visitors become leads
  70. 5% of your leads become customers
Advertisement