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From Profit To Purpose:
Marketing can change
the world
- Coca Cola Case -
Cannes Lions Report
08. Juli 2013
From Wall Street to Love Street (New York, 2012) www.peopleizers.com
www.peopleizers.com
Hierarchy of Needs by Abraham Maslow
www.peopleizers.com
Jonathan Mildenhall and Ivan Pollard in Cannes
www.peopleizers.com
• 2013 Creative Marketer of the Year Award
• First Cannes Lions 1967
• > 100 Lions in verschiedenen Kategorien
• Won the Design Grand Prix in 2008
• Outdoor Grand Prix 2012
Quelle: http://youtu.be/LerdMmWjU_E
Strategie 2020
www.peopleizers.com
Mary Alexander – first Afro-American Model (50s)
www.peopleizers.com
„The Bench“ – segregation was still a sensitive topic (60s)
www.peopleizers.com
„Straddle Borders“ – Short after the Vietnam War (70s)
www.peopleizers.com
1.Straddle Borders
2.Challenge Racial Prejudice
3.Defy Gender Stereotypes
4.Be Stubbornly Optimistic
5.Promote Real World Stories
6.Give People Reasons to Believe
7.Don‘t Be Serious All The Time
8.Take A Social Stand
9.Remember The Greater Good
#workthatmatters
The 9 Principles
www.peopleizers.com
The End
@peopleizer

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