Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers

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Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)

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Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers

  1. 1. DEAD OR ALIVE THE 7 DEADLY SINS OF FACEBOOK MARKETERS Eleftherios Hatziioannou Human Being & Doing March 6th, 2014 Budapest (Hungary)
  2. 2. INTRO
  3. 3. PEOPLE 1 2 3 SOCIAL BUSINESS INTELLIGENCE (LISTENING) CONTENT PRODUCTION/ DISTRIBUTION (ADDING VALUE) CONTINUOUS RELATIONSHIP MANAGEMENT (CONNECTING) TECHNOLOGY
  4. 4. dozeo – Remote Working smoope - Service To Go Co-Founder, Advisor, Evangelist, Investor
  5. 5. MY LOOK BACK
  6. 6. #OVERLOAD SOURCE: http://mashable.com/2014/02/12/facebook-look-back-videos/
  7. 7. SUPERCOOL FIRST STEPS
  8. 8. DUCHENNE SMILE
  9. 9. BUT LIFE (AND BUSINESS) GOES ON!
  10. 10. CORPORATE JOURNEY
  11. 11. SOURCE: Mercedes-Benz Brand Communications
  12. 12. SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)
  13. 13. SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)
  14. 14. ARTWORK 2.000.000 FANS SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)
  15. 15. FROM WALL STREET TO LOVE STREET
  16. 16. FACEBOOK IS DEAD? WTF!?!
  17. 17. SOURCE: John Cannarella, Joshua A. Spechle, Princeton University
  18. 18. SO THE INTERNET IS DEAD, TOO!?
  19. 19. HIGH LOW SOURCE: Google Trends (Keyword: Internet, 2005-2014)
  20. 20. #BS
  21. 21. 5 REASONS WHY FACEBOOK CAN ONLY DIE FROM SUICIDE: 1.  It‘s the leading social network. People are lazy and won‘t leave there friends behind. 2.  It‘s more than a social network. It‘s has become a social layer in our lives. 3.  Their bank account is full of cash. Their offices full of talent. 4.  They‘ve become a mobile giant (Instagram, Whatsapp, Parse, mobile ad network, etc.) 5.  They‘re still growing. Internet for everyone. Emerging markets. Youngster keep their accounts.
  22. 22. HAPPY BIRTHDAY!!!
  23. 23. THE 7 DEADLY SINS
  24. 24. ...
  25. 25. “ Do not go where the path may lead, go instead where there is no path and leave a trail.” ~ Ralph Waldo Emerson
  26. 26. SINFUL SUMMARY 1.  OLD SCHOOL ONE WAY(Brand vs. Community). 2.  HARDSELLING vs. Soft Selling 3.  AUTOMATION vs. HUMAN TOUCH (quantity vs. guality). 4.  Forgetting the CONTEXT (more than Facebook). 5.  Not using DATA/INSIGHTS to add real value. 6.  ME TOO instead of innovating (become the case!). 7.  Neglecting MOBILE.
  27. 27. ENJOY YOUR LIFE (AND BUSINESS) fb.com/peopleizers @peopleizer
  28. 28. ONE LAST THING ;)

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