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DEAD OR ALIVE
THE 7 DEADLY SINS OF
FACEBOOK MARKETERS
Eleftherios Hatziioannou
Human Being & Doing
March 6th, 2014
Budapest (Hungary)
INTRO
PEOPLE
1

2

3

SOCIAL
BUSINESS
INTELLIGENCE
(LISTENING)

CONTENT
PRODUCTION/
DISTRIBUTION
(ADDING VALUE)

CONTINUOUS
RELATIONSHIP
MANAGEMENT
(CONNECTING)

TECHNOLOGY
dozeo – Remote Working

smoope - Service To Go

Co-Founder, Advisor, Evangelist, Investor
MY
LOOK
BACK
#OVERLOAD

SOURCE: http://mashable.com/2014/02/12/facebook-look-back-videos/
SUPERCOOL FIRST STEPS
DUCHENNE SMILE
BUT LIFE
(AND BUSINESS)

GOES ON!
CORPORATE
JOURNEY
SOURCE: Mercedes-Benz Brand Communications
SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)
SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)
ARTWORK 2.000.000 FANS
SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)
FROM WALL STREET TO
LOVE STREET
FACEBOOK
IS DEAD?
WTF!?!
SOURCE: John Cannarella, Joshua A. Spechle, Princeton University
SO THE
INTERNET IS
DEAD, TOO!?
HIGH
LOW

SOURCE: Google Trends (Keyword: Internet, 2005-2014)
#BS
5 REASONS WHY FACEBOOK
CAN ONLY DIE FROM SUICIDE:
1.  It‘s the leading social network. People are lazy
and won‘t leave there friends behind.
2.  It‘s more than a social network. It‘s has become a
social layer in our lives.
3.  Their bank account is full of cash. Their offices full
of talent.
4.  They‘ve become a mobile giant (Instagram,
Whatsapp, Parse, mobile ad network, etc.)
5.  They‘re still growing. Internet for everyone.
Emerging markets. Youngster keep their accounts.
HAPPY BIRTHDAY!!!
THE 7
DEADLY SINS
...
“

Do not go where the path
may lead, go instead where
there is no path and leave a
trail.” ~ Ralph Waldo Emerson
SINFUL SUMMARY
1.  OLD SCHOOL ONE WAY(Brand vs. Community).
2.  HARDSELLING vs. Soft Selling
3.  AUTOMATION vs. HUMAN TOUCH (quantity vs. guality).
4.  Forgetting the CONTEXT (more than Facebook).
5.  Not using DATA/INSIGHTS to add real value.
6.  ME TOO instead of innovating (become the case!).
7.  Neglecting MOBILE.
ENJOY
YOUR LIFE

(AND BUSINESS)
fb.com/peopleizers

@peopleizer
ONE LAST THING ;)

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