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The New PR - Become a Brand among Friends
The advent of Social Media created a completely new playground for PR professionals. Many of the tactics you have learned in the past do not apply anymore - at least not if you want to win.
In this lecture you learn everything you need to know to become a leader in the New World of PR: 1. Listen first: Learn how to use monitoring solutions for Social Business Intelligence, 2. Identify your influencers: Learn how to identify the core influencers around your brand/ products/ industry, 3. Be part of the Community: Learn how to be build and be part of engaged communities, 4. Remember - Content is still king: Learn how great content can pull people into your brand
The lecture is based on our latest work with international clients from very diverse industries: Automotive, Accomodation/ Tourism, Financial Services, Fashion and others.