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How to be  Effective Peter Bromberg NJ Train the Trainer March 18, 2009 Peterbromberg.com/ttt
How to be  Effective And why you should  care
How to be  Effective Signage at   the DMV 19 signs  in my field of vision
Signage at   the DMV 19 signs  in my field of vision
What is  effectiveness?
Effectiveness Bringing about the change you desire
Effectiveness Bringing about the change you desire By beginning with the end in mind
Bring about the change you desire   Begin with the  End in Mind Align all your actions toward  that goal
Practice  Continual Evaluation Are my  actions  moving me  toward my  goals?
What’s  not Working? What Can I  Do differently? What’s  Working?
Power of   Repetition Continual   Evaluation
Find a way to remind yourself Tape this to  your PC
Or wherever…
What is  Effective Training
Effective Training   produces a  change in the learner A change in  behavior, thought  and/or  feeling
Effective Training   = Effective Leadership Both are rooted in  Strategic Thinking
Effective Training   = Effective Leadership Both are rooted in  Understanding People
Understanding   People How we are   the same How we are   different
Understanding   People How we are   the same We all have one of these:  A Brain
Understanding   People
Understanding   People
Understanding   People
The  original powerpoint  slide? Quote the experts
Email  Case Study 1
Email  Case Study 2
Email  Case Study 3
Email  Case Study <ul><li>What are the  key messages  in this email? </li></ul><ul><li>What is the goal ?  What change(s) ...
Email  Case Study 1
Email  Case Study 1.5
FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability.  I’ve read many ar...
FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability.  I’ve read many ar...
FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability.  I’ve read many ar...
This…
Six Choices to  Improved Readability
Six Choices to  Improved Readability <ul><li>Headlines </li></ul><ul><li>Text Format </li></ul><ul><li>Font Choice </li></...
<ul><li>H E A D L I N E S </li></ul><ul><li>Readable   Fonts </li></ul><ul><li>Formatting </li></ul><ul><ul><li>Indents </...
Use  Headlines
Choose Your  Fonts San Serif fonts   are  easier to read   on screen Consider Using Verdana, Arial/Helvetica, Tahoma and T...
<ul><li>Subheadings  and  Indents  help: </li></ul><ul><ul><li>Focus  ATTENTION </li></ul></ul><ul><ul><li>Increase  SCANA...
<ul><li>Use  Color  to draw attention </li></ul><ul><li>Use   Bolding  to  emphasize </li></ul><ul><li>Use Lists for reada...
Choose your  colors <ul><li>The  B r a i n   likes  c o l o r </li></ul><ul><ul><li>The Brain   Sees yellow   first </li><...
When  formatting  your materials Remember to ask:   What is my goal? Watch:   http://usedwigs.com/video-stop-sign-designed...
Let’s  Review <ul><li>Effectiveness means  bringing  about the________you desire </li></ul><ul><li>Continually evaluate   ...
Effective  Presentation Strategies
Good Use of  questions
Bad Questions =  Bad Answers <ul><li>Yes </li></ul><ul><li>No </li></ul>
Good Questions  are  not too easy, not too hard They’re  Just Right
 
And speaking of questions…
What’s in it  for them? Effective Training  Answers the Question:
Effective Training  Answers the Question: What’s in it  for them?
Depends who  them  is…. What’s in it  for them?
Participants differ  in many ways That may affect our  choices as trainers
People have different   Learning Styles Visual Auditory Kinesthetic
People have different   Learning Styles
How we are different:   Personality IS ES IN EN People have different   Learning Styles
How we are different:   Personality IS ES IN EN People have different  Learning Styles FP
Exercise:  What’s in it for them?
A  few words  regarding Why People  Change
Why People  Change How we are   the same
Why People  Change “ The study has already revealed an  unintended consequence  of antismoking health warnings.  They appe...
Why People  Change Behavior changes in response to a  positive emotional connection to what could be.
Understanding  People By Alan Deutschman How we are   the same
Understanding  People How we are   the same
Presentation Tips:  Lightning Round
Humor helps  the medicine go down
Choose  Your Words
Choose  Your Words
Have a  Consistent Message
Have a  Consistent Message
Don’t force  the Content
Surprises  are Engaging
Surprises  are Engaging
Keep it  Simple
Keep it  Simple
Check Your  Facts
Check Your  Facts
Stay on top of the  Research
Pass the  BS Test
Quote the   Experts
Quote the   Experts
Quote the  Experts
Inform, even advocate,  but  don’t   Spin
Questions, comments, discussion? ?
ALWAYS  Begin With the End in Mind Peter Bromberg NJ Train the Trainer March 18, 2009 Peterbromberg.com/ttt
<ul><li>Font slide:  http://www.flickr.com/photos/befuddledsenses/2587678725/sizes/o/ </li></ul><ul><li>Aye, Eye  http://w...
<ul><li>START HERE   </li></ul><ul><li>Talk Good: Giving Effective Presentations  (Pete’s link roundup)   http://libraryga...
Deleted  Scenes
Effectiveness requires Continual Evaluation Do my actions Align With My Goals? Deleted  Scenes
Powerpoint   Design Options <ul><ul><li>Effective Powerpoint </li></ul></ul><ul><ul><li>Tells a  story </li></ul></ul><ul>...
<ul><li>Examples of Effective Powerpoint </li></ul><ul><li>The  assertion-evidence  slide </li></ul><ul><li>Classic  Prese...
Simple  — find the core of any idea  Unexpected  — grab people's attention by surprising them  Concrete  — make sure idea ...
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How To Be Effective

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Slide Deck for talk, "How to be Effective" given for New Jersey Train the Trainer on March 18. 2009. Contact me for exercises if interested.

How To Be Effective

  1. How to be Effective Peter Bromberg NJ Train the Trainer March 18, 2009 Peterbromberg.com/ttt
  2. How to be Effective And why you should care
  3. How to be Effective Signage at the DMV 19 signs in my field of vision
  4. Signage at the DMV 19 signs in my field of vision
  5. What is effectiveness?
  6. Effectiveness Bringing about the change you desire
  7. Effectiveness Bringing about the change you desire By beginning with the end in mind
  8. Bring about the change you desire Begin with the End in Mind Align all your actions toward that goal
  9. Practice Continual Evaluation Are my actions moving me toward my goals?
  10. What’s not Working? What Can I Do differently? What’s Working?
  11. Power of Repetition Continual Evaluation
  12. Find a way to remind yourself Tape this to your PC
  13. Or wherever…
  14. What is Effective Training
  15. Effective Training produces a change in the learner A change in behavior, thought and/or feeling
  16. Effective Training = Effective Leadership Both are rooted in Strategic Thinking
  17. Effective Training = Effective Leadership Both are rooted in Understanding People
  18. Understanding People How we are the same How we are different
  19. Understanding People How we are the same We all have one of these: A Brain
  20. Understanding People
  21. Understanding People
  22. Understanding People
  23. The original powerpoint slide? Quote the experts
  24. Email Case Study 1
  25. Email Case Study 2
  26. Email Case Study 3
  27. Email Case Study <ul><li>What are the key messages in this email? </li></ul><ul><li>What is the goal ? What change(s) in feeling, thought, or behavior do you think the writer intended to bring about in the reader? </li></ul><ul><li>How does the formatting support the goal(s)? </li></ul><ul><li>How does the formatting detract from the goal(s)? </li></ul><ul><li>How could this message be re-formatted or re-written to better achieve the goal(s)? </li></ul>
  28. Email Case Study 1
  29. Email Case Study 1.5
  30. FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!! In Other Words
  31. FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!! Formatting Matters
  32. FW: re: re re: re: re: meeting for dinner There are many things that will lead to improved readability. I’ve read many articles about this topic and picked up many tips that I’d like to share with you. I promise you that your stuff will be much more readable! Second in importance is the choice of font. I also took a class in this once at the university level and get an a plus, so I assure you I am an expert in the matter. So in no order of importance are some things to be awared of that will make you more effective: Make sure that the font choice and size support readability. Boy a bad font choice really makes things difficult. Sans serif is generally easier to use than serif. Also caps are kind of difficult on the peepers. It is easier to read a mixture of cases as opposed to all caps. Next be aware of formatting. Formatting can be your best friend. Use of bolding, underlining, italicizing, centering and indents/bullets can make it much easier for the reader to quickly scan your message and grasp the key points. Consider breaking paragraphs up into smaller units and using a space between paragraphs as opposed to a simple indent. Lastly, consider using color, and even images, to make certain concepts stand out. Be careful, do not overuse color, or use color in a way that is hard on the eyes. Now you that you know all this you will never again. The most important thing about readability is that you have good Headlines and Subject line in an email to immediately capture the attention of your reader. So now that you got all that you are ready to go forth and do great slides and handouts and such. Good luck to you!! So Instead of this…
  33. This…
  34. Six Choices to Improved Readability
  35. Six Choices to Improved Readability <ul><li>Headlines </li></ul><ul><li>Text Format </li></ul><ul><li>Font Choice </li></ul><ul><li>Images </li></ul><ul><li>Color </li></ul><ul><li>Paragraph Format </li></ul>
  36. <ul><li>H E A D L I N E S </li></ul><ul><li>Readable Fonts </li></ul><ul><li>Formatting </li></ul><ul><ul><li>Indents </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Colors </li></ul></ul>The Brain Likes
  37. Use Headlines
  38. Choose Your Fonts San Serif fonts are easier to read on screen Consider Using Verdana, Arial/Helvetica, Tahoma and Trebuchet
  39. <ul><li>Subheadings and Indents help: </li></ul><ul><ul><li>Focus ATTENTION </li></ul></ul><ul><ul><li>Increase SCANABILITY </li></ul></ul><ul><ul><li>Aid in RETENTION </li></ul></ul>Choose Your Formatting
  40. <ul><li>Use Color to draw attention </li></ul><ul><li>Use Bolding to emphasize </li></ul><ul><li>Use Lists for readability </li></ul><ul><ul><ul><ul><ul><li>George </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>John </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Paul </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ringo </li></ul></ul></ul></ul></ul>Choose Your Formatting
  41. Choose your colors <ul><li>The B r a i n likes c o l o r </li></ul><ul><ul><li>The Brain Sees yellow first </li></ul></ul><ul><ul><li>Makes text more readable </li></ul></ul><ul><ul><li>Improves retention </li></ul></ul>
  42. When formatting your materials Remember to ask: What is my goal? Watch: http://usedwigs.com/video-stop-sign-designed-by-committee/
  43. Let’s Review <ul><li>Effectiveness means bringing about the________you desire </li></ul><ul><li>Continually evaluate by asking What is___________? </li></ul><ul><li>Increase readability and retention by using these formatting techniques:________________ </li></ul>
  44. Effective Presentation Strategies
  45. Good Use of questions
  46. Bad Questions = Bad Answers <ul><li>Yes </li></ul><ul><li>No </li></ul>
  47. Good Questions are not too easy, not too hard They’re Just Right
  48.  
  49. And speaking of questions…
  50. What’s in it for them? Effective Training Answers the Question:
  51. Effective Training Answers the Question: What’s in it for them?
  52. Depends who them is…. What’s in it for them?
  53. Participants differ in many ways That may affect our choices as trainers
  54. People have different Learning Styles Visual Auditory Kinesthetic
  55. People have different Learning Styles
  56. How we are different: Personality IS ES IN EN People have different Learning Styles
  57. How we are different: Personality IS ES IN EN People have different Learning Styles FP
  58. Exercise: What’s in it for them?
  59. A few words regarding Why People Change
  60. Why People Change How we are the same
  61. Why People Change “ The study has already revealed an unintended consequence of antismoking health warnings. They appear to work mainly as a marketing tool to keep smokers smoking . ”
  62. Why People Change Behavior changes in response to a positive emotional connection to what could be.
  63. Understanding People By Alan Deutschman How we are the same
  64. Understanding People How we are the same
  65. Presentation Tips: Lightning Round
  66. Humor helps the medicine go down
  67. Choose Your Words
  68. Choose Your Words
  69. Have a Consistent Message
  70. Have a Consistent Message
  71. Don’t force the Content
  72. Surprises are Engaging
  73. Surprises are Engaging
  74. Keep it Simple
  75. Keep it Simple
  76. Check Your Facts
  77. Check Your Facts
  78. Stay on top of the Research
  79. Pass the BS Test
  80. Quote the Experts
  81. Quote the Experts
  82. Quote the Experts
  83. Inform, even advocate, but don’t Spin
  84. Questions, comments, discussion? ?
  85. ALWAYS Begin With the End in Mind Peter Bromberg NJ Train the Trainer March 18, 2009 Peterbromberg.com/ttt
  86. <ul><li>Font slide: http://www.flickr.com/photos/befuddledsenses/2587678725/sizes/o/ </li></ul><ul><li>Aye, Eye http://www.flickr.com/photos/cayusa/549883494/ </li></ul><ul><li>Colored ring drops: http://www.flickr.com/photos/kounelli/2797656093/ </li></ul><ul><li>Goalposts: http://www.flickr.com/photos/grahamb/3043227962/ </li></ul><ul><li>Professor: http://www.flickr.com/photos/kloudjonas/3240282645/sizes/l/ </li></ul><ul><li>Gears: http://www.flickr.com/photos/17258892@N05/2588347668/ </li></ul><ul><li>Idea: http://www.flickr.com/photos/21313845@N04/3067569337/ </li></ul><ul><li>Compass: http://www.flickr.com/photos/7542997@N03/2473782602/ </li></ul><ul><li>3D Team Arrow: http://www.flickr.com/photos/lumaxart/2137729430/ </li></ul><ul><li>Kick ass: http://headrush.typepad.com/creating_passionate_users/2007/04/index.html </li></ul><ul><li>Little People: http://www.flickr.com/photos/gwen/1464734120/ </li></ul><ul><li>Twins: http://www.flickr.com/photos/judybaxter/2272062328/ </li></ul><ul><li>Sheep: http://www.flickr.com/photos/pasotraspaso/2561252664/ </li></ul><ul><li>Eyes: http://www.flickr.com/photos/lanbui/81416656/ </li></ul><ul><li>Ear: http://www.flickr.com/photos/chrisdonia/3328946023/ </li></ul><ul><li>Hands: http://www.flickr.com/photos/dalydose/324264361/ </li></ul><ul><li>Gift: http://www.flickr.com/photos/ginnerobot/3118868877/ </li></ul><ul><li>Happy faces: http://www.flickr.com/photos/purrr/126597849/ </li></ul><ul><li>Unacceptable Employee Behavior: http://www.flickr.com/photos/inju/2434655377/ </li></ul><ul><li>I’m Thinking of…: http://www.flickr.com/photos/somemixedstuff/2403249501/ </li></ul><ul><li>Optical Illusion art by Julian Bever. Photos from: http://justinmaier.com/2006/05/09/amazing-3d-art-by-julian-bever/ </li></ul><ul><li>Let’s Review: http://www.flickr.com/photos/jek-a-go-go/2545104662/ </li></ul><ul><li>Lightning Round: http://www.flickr.com/photos/jegomezr/2926143475/sizes/l/ </li></ul><ul><li>Goldilocks: http://www.xanga.com/dextr/photos/da254125854461/ </li></ul><ul><li>Baghead: http://www.flickr.com/photos/summerluu/2388805263 </li></ul><ul><li>Delete Key: http://www.flickr.com/photos/virgu/12496426/sizes/l/ </li></ul><ul><li>Other images from: http://web.mac.com/iajukes/thecommittedsardine/Funny_Stuff.html </li></ul><ul><li>1957 Brownie Camera: http://www.flickr.com/photos/tanaka/2345575389/ </li></ul>Image Credits
  87. <ul><li>START HERE </li></ul><ul><li>Talk Good: Giving Effective Presentations (Pete’s link roundup) http://librarygarden.blogspot.com/2008/02/talk-good-giving-effective.html </li></ul><ul><li>ARTICLES/BLOG POSTS </li></ul><ul><li>6 ways to take charge of what your audience remembers: http://www.speakingaboutpresenting.com/content/six-ways-to-take-charge-of-what-your-audience-remembers/ </li></ul><ul><li>The 10 Second Rule: How to Write For Diagonal Readers: http://www.copyblogger.com/the-10-second-rule/ </li></ul><ul><li>10 steps to asking questions so you get an answer every time: http://www.speakingaboutpresenting.com/audience/asking-questions-audience/#more-2197 </li></ul><ul><li>All Presenting is Persuasive: http://www.guilamuir.com/ideasource/2007/08/all-presenting-is-persuasive/ </li></ul><ul><li>Change or Die: http://www.fastcompany.com/magazine/94/open_change-or-die.html </li></ul><ul><li>Information Overload : http://www.copyblogger.com/information-overload/ </li></ul><ul><li>Inhaling Fear (NY Times article on smoking): http://www.nytimes.com/2008/12/12/opinion/12lindstrom.html?ref=opinion </li></ul><ul><li>Shorter is Better: http://www.copyblogger.com/shorter-is-better/ </li></ul><ul><li>Top 7 Powerpoint slide designs : http://www.speakingaboutpresenting.com/design/powerpoint-slide-design-7-styles </li></ul><ul><li>BOOKS </li></ul><ul><li>Change or Die, by John Deutschman </li></ul><ul><li>The Enneagram Made Easy , by Renee Baron and Elizabeth Wagele </li></ul><ul><li>Leadership Simple, by Jill Morris and Steve Morris </li></ul><ul><li>Made to Stick, by Chip Heath and Dan Heath </li></ul><ul><li>Nine Ways of Working , by Michael J. Goldberg </li></ul><ul><li>Predictably Irrational, by Dan Ariely </li></ul><ul><li>Type Talk at Work , by Otto Kroeger, Janet Thuesen, Hile Rutledge </li></ul>Suggested Bibliography and Articles Referenced
  88. Deleted Scenes
  89. Effectiveness requires Continual Evaluation Do my actions Align With My Goals? Deleted Scenes
  90. Powerpoint Design Options <ul><ul><li>Effective Powerpoint </li></ul></ul><ul><ul><li>Tells a story </li></ul></ul><ul><ul><li>Uses images to engage </li></ul></ul><ul><ul><li>Focuses on creating meaning not dumping information </li></ul></ul>Deleted Scenes
  91. <ul><li>Examples of Effective Powerpoint </li></ul><ul><li>The assertion-evidence slide </li></ul><ul><li>Classic Presentation Zen </li></ul><ul><li>The Lessig method </li></ul><ul><li>Duarte Design Diagrams </li></ul><ul><li>Ethos3 story-telling style </li></ul>Powerpoint Design Options Deleted Scenes
  92. Simple — find the core of any idea Unexpected — grab people's attention by surprising them Concrete — make sure idea can be grasped & remembered Credibility — give an idea believability Emotion — help people see the importance of an idea Stories — empower people to use an idea through narrative Made to Stick Deleted Scenes

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