3. Importance of Listing
A buyer may find it difficult to search for a product, say an apron, if it is not listed properly. For
example, the first look on the product page of Flipkart.com displays a white apron of size ‘L’.
And if the buyer is looking for the same apron in different size and colour, he may not find it
immediately and may lose interest in the purchase.
You can solve this effectively by listing your products by using key attributes such as Style
Code, Group ID/Design Code).
4. Style CodeStyle Code
Brand Size Color Style Code Group ID
Flippd S Green GR001 GBP001
Flippd M Green GR001 GBP001
Flippd L Green GR001 GBP001
Flippd M Blue BL001 GBP001
Flippd L Blue BL001 GBP001
Flippd XL Blue BL001 GBP001
Flippd L Pink PI001 GBP001
Flippd XL Pink PI001 GBP001
Style code is used to keep track of various sizes of a specific color in a group.
Same images are used for products belonging to the same style. Style code helps
group them.
Flipped Cotton
Apron (S)
Flipped Cotton
Apron (M)
Flipped Cotton
Apron (L)
Flipped Cotton
Apron - Grey
Flipped Cotton
Apron - Red
Flipped Cotton
Apron - Blue
5. Brand Size Color Style Code Group ID
Flippd S Green GR001 GBP001
Flippd M Green GR001 GBP001
Flippd L Green GR001 GBP001
Flippd M Blue BL001 GBP001
Flippd L Blue BL001 GBP001
Flippd XL Blue BL001 GBP001
Flippd L Pink PI001 GBP001
Flippd XL Pink PI001 GBP001
Group ID is a unique code, which is common for colour and size variants of the
same design. It can be alphanumeric, and is given to a particular product that
specifies the exact design of the product.
Flipped Cotton
Apron (S)
Flipped Cotton
Apron (M)
Flipped Cotton
Apron (L)
Flipped Cotton
Apron - Grey
Flipped Cotton
Apron - Red
Flipped Cotton
Apron - Blue
Group ID/Design Code
8. Fragile Home Products – Primary Packing
Packaging type:
• 5 Ply, B/C Flute
Cushioning protection:
• 5 ply separator between similar items
• 2 different boxes for different set of glasses
• Use 80 GSM bubble wrap for each unit
9. Semi-fragile Home Products – Primary Packing
Packaging type:
• 5 Ply, B/C Flute
Cushioning protection:
• Each component should be wrapped in 80 GSM bubble wrap
• Glass lid should be wrapped with 2 layers of bubble wrap.
10. Fragile Home Products – Secondary Packing
Fragile sub-category under home decor are
Lamps
Show Pieces
Hookah
Clocks
Vases
Photo Frames Wall Shelves
11. Fragile Home Products – Secondary Packing
Table Clocks Wall Clocks
Step 1: Use Bubble Wrapping: 10mm x 2
Layers.
Step 2: Use 5 Ply Carton
Step 1: Use Bubble Wrapping: 10mm x 10
Layers.
Step 2: Use 5 Ply Carton
Note : Ensure the usage of 5 Ply Carton to avoid Compression Load in-transit.
12. Fragile Home Products – Secondary Packing
Step 3: Use Flipkart tape (White + Red) for taping process.
Step 4: Place the IBL.
Mandatory: Fragile sticker is mandatory for ultra fragile category vertical.
Table Clocks and Wall Clocks
13. Semi-fragile Home Products – Secondary Packing
a. Use 2 layers of 10 mm bubble wrap over the items
b. Place the bubble-wrapped product into 3 Ply carton
c. Use Flipkart logo tape (transparent + black) for taping process
d. Paste fragile label over the packed carton
14. Non-fragile Home Products – Secondary Packing
a. Bubble wrapping is not required
b. Place the product into 3 Ply carton
c. Use Flipkart logo tape (transparent + black) for taping process
15. Vendors you can buy packing materials from
Regular and Fragile Tape
Mr. Vipin Bansal (Director)
NOIDA CONTAINERS (P) LTD.
C-242, Sector 10, Near Noida stadium,
Noida - 201301,
Uttar Pradesh, India
Contact No: +919871198893, +919211721901,
+919211721904
Regular and Fragile Tape
Vinayk Polytech
Contact Person: Nishant Keyur
Contact Number: 9998811130; 09099707456;
09638984420
Email: polytechv@gmail.com
Regular Tape
K S Tapes
Contact Number: 9448483916
Email Address: kstapesbangalore@gmail.com
Office Address: Plot no. 96, 2nd phase,
Jigani Industrial Area, Anekal Taluk
17. Manage Your performance
When an Order is not marked 'Ready to Dispatch' before the 'Dispatch by' Date
mentioned on order dashboard
Check processing capabilities before
assigning Procurement SLA
Check if Items are available in inventory
before assigning 'single day procurement SLA
Tips on How to avoid the breach:
18. Manage Your performance
When an Order is not marked 'Ready to Dispatch' before the 'Dispatch by' Date
mentioned on order dashboard
Inactivate listing or increase
Procurement SLA for products
'Out of Stock‘
Avoid Processing orders on
last day
Mark Holiday on 'Seller
Portal' if you are on holiday
Tips on How to avoid the breach:
19. Maintain your Reattempt rate
Refers to additional reattempts made by logistics to pick up an ordered item from
registered pick up address.
Reasons:
Marked RTD before
shipment is ready
Seller unavailable Improper Packing Invoice missing
20. Maintain your Reattempt rate
Tips on how to avoid Reattempts:
Pack the products properly after marking
it as 'Pack Orders' in orders tab
Download and use the
packing list
Mark RTD on ordered items that
can be picked
DO not mark all pending
orders as RTD
Use the Holiday calendar to
avoid pick up on holidays
21. Maintain Seller Cancellation rate
Refers to the number of ordered units cancelled by the seller after an order has
been placed by the buyer:
Reasons:
• Manual Cancellation
• Not marked ‘Ready to Disptach' as per dispatch date
• Pick up Breach
22. Maintain Seller Cancellation rate
Tips on how to avoid Seller Cancellation:
Stock file should be up-to-date with
correct selling price and quantity
Enter stock size as per your
fulfillment capacity
If inventory not available procure
from alternative sources
Inactivate listing or increasy Procurement
SLA for products 'Out of Stock‘
Mark RTD by the dispatch
date to avoid breach
Handover products to logistics
partner in first attempt
25. Reasons for Returns
Delivery of the wrong
product
Defective Product
Possible reasons for returns are…
32%34%
Ordered
Delivered
26. Reasons for Returns
Delivery of the wrong
product
Defective Product Damaged Product
Possible reasons for returns are…
Not working
32%34% 34%
Ordered
Delivered
27. Reasons for Returns
Not working
Delivery of the wrong
product
Defective Product Damaged Product Missing Items in sales
package
Possible reasons for returns are…
32%34% 34%34%
Ordered
Delivered
28. Tips to Avoid Returns
You can avoid returns by following these tips.
Providing a Descriptive
Catalogue
29. Tips to Avoid Returns
You can avoid returns by following these tips.
Providing a Descriptive
Catalogue
Using Proper Packing
30. Tips to Avoid Returns
Providing a Descriptive
Catalogue
Using Proper Packing Downloading the
Packaging List
You can avoid returns by following these tips.
34. Points to remember during Promotional sale
• Do not mention a higher selling price on the website than that mentioned
on the MRP label of the product.
• Fulfill the pending orders on real time basis to avoid your account being
made pending due to high pending orders.
• Please be prepared to fulfill spike in orders in terms of inventory and
staffing.
35. Let’s Recap
• Listing your products well will help you get more orders
• Effective packaging of fragile products will reduce returns
• Reduced returns will result in better customer satisfaction,
which in turn will have a positive impact on your ratings and
increase your sales
Home category is seeing a huge scope and acceptance among buyers when it comes
to buying online.
