The success of any visual storytelling or visual marketing strategy relies mainly on what the audience perceives. Today, I want to go back to basics and talk about how all the things we see can be associated with simple shapes and how the use of these shapes affects the outcome of our strategies. Anything and everything, from elements in a photograph to a certain typography can be analyzed in terms of shape. All the bits and pieces inside our presentations, infographics and visual strategies are telling their own story. It is up to us to put these pieces together in a way that creatively and effectively tells our story. Read more at https://visme.co/blog/geometric-meanings/#HftuMFjSARtsZaVg.99

1. How to Creatively
Use Shapes to Make
Your Designs Stand Out

2. Conscious use of shapes can help send the right message about your
brand and keep your visual marketing strategy consistent. Learn how
different shapes convey hidden meanings and feelings so that you can
choose the best shape combinations for your designs.

3. There are three basic types of shapes
Geometric
These are the most
commonly used shapes.
We are introduced to
them as kids in school.
square
These shapes represent
things from the natural
world.
circle triangle
leaves flowers ink splatters
Organic

4. Abstract
These are
representations of
everyday objects and
people. They can also be
simplified renditions of
actions and processes.
stick
figures
icons symbols

5. Shapes represent ideas and feelings
Squares
are reliable, give
stability and
suggest order.
Circles
represent
completion,
wholeness and
harmony.

6. Triangles that point
up
represent direction and
power.
Triangles that point down
suggest instability, but provide
direction.
Use pentagons, hexagons, octagons
to give your designs a unique feel.
They can also be used to portray an already
known use of the shape
Triangles that point
up
represent direction and
power.
Triangles that point down
suggest instability, but provide
direction.
Use pentagons, hexagons, octagons
to give your designs a unique feel.
They can also be used to portray an already
known use of the shape
Triangles that point
up
represent direction and
power.
Triangles that point down
suggest instability, but provide
direction.

7. Some of the ways you can
use circles as part of a design

8. Triangles we see in everyday life

9. Examples of well-known pentagons,
hexagons and octagons
Pentagons
school crossing
Hexagons
beehive
Octagons
stop sign

10. What do we associate stars with?

11. Shapes we see in everyday life

13. Shapes can be used on their own
or as part of a composition

14. How to use shapes in something like an
infographic to organize information

15. Use the shapes and symbols
of this generation

16. Source:
http://blog.visme.co/geomet
ric-meanings/
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