Long considered the dark art of persuasion, subliminal messages are often connected to conspiracy theories of politicians and advertisers using them to manipulate our minds and modify our behaviors. But do subliminal messages really work? And if so, how? Read through this Slideshare to delve deep into the workings of Subliminal Messaging. For more on this topic, visit this feature: https://visme.co/blog/subliminal-messages/

2. What are
Subliminal messages are
defined as signals below
the absolute threshold
level (ATL) of our conscious
awareness.
Subliminal
Messages?

3. 0
SENSATION THRESHOLDS
of correct
detections
Percentage
Subliminal
Stimuli
25
50
75
100
Low
threshold
Absolute Medium
Subliminal: When stimuli are below one's absolute
threshold of conscious awareness
Intensity of stimulus

4. Conscious
SUPRALIMINAL vs. SUBLIMINAL
Subliminal stimuli cannot be perceived with us being
aware, even if we look for them. In contrast, supraliminal
stimuli can be perceived by the conscious mind,
although we often fail to notice them.
Sub-Conscious
Supraliminal
Subliminal
Absolute Threshold level

5. German Wine and French Wine Experiment
SUPRALIMINAL PRIMING IN ACTION:
German and French
wine of the same price
and sweetness are
displayed in a British
supermarket
Store played
German and
French music on
alternate days
Sales of German
wine increased on
days German music
was played; same for
French wine
Buyers self-reported
little to no
influence of store
music on their wine
purchase
German
Music
German
wine sales
increased
French
Music
French
wine sales
increased

6. How do It is a process in which
external sensory stimuli
trigger reactions without
us noticing the signals.
Subliminal messages appeal
to our subconscious mind.
Subliminal
Messages Work?

7. There are 37 known sensory inputs across 7 categories:
(smell)
Olfactory
(touch)
Tactile
(taste)
Gustatory
(balance &
movement)
Vestibular
(body
awareness)
Proprioception
(hearing)
Auditory
Categories(sight)
Visual
There are 37 known sensory inputs across 7 categories:
(smell)
Olfactory
(touch)
Tactile
(taste)
Gustatory
(balance &
movement)
Vestibular
(body
awareness)
Proprioception
(hearing)
Auditory
Categories(sight)
Visual
7

8. Mind...
Our Subconscious
Is way more powerful when it
comes to information
processing. Subconsciousness
is able to process 20,000 bits
of information
simultaneously, while
consciousness can deal only
with 7 ± 2 bits of information
at the same time.
Conscious
Mind
Sub-
Conscious
Mind
All meaningful
decisions are
made at the
subconscious
level!

9. Subliminal messages work on two sensory inputs:
visual and auditory.
VISUAL SUBLIMINAL MESSAGES
There are two types: sub-visual and embeds.
Sub-visual Embeds
Are usually static images embedded
in an unchanging visual environment,
hiding in our plain sight.
Cues are flashed so quickly
-usually a few milliseconds- that
viewers don’t perceive them.

10. AUDITORY SUBLIMINAL MESSAGES
There are two types: subaudible & backmasking.
Subaudible
These are low-volume messages
inserted into louder audio files so
that they cannot be heard.
A video message recorded backwards so that the
original message is disguised when playing it forward.
Led Zeppelin's Stairway to Heaven BackwaLed Zeppelin's Stairway to Heaven Backwa……
Backmasking

11. Subliminal Messages
A Brief History
James Vicary
Movie Subliminal
Experiment
1956
The Hidden
Persuaders by
Vance Packard
1957
WAAF Chicago
"subaudible"
commercials
1958
In-Flight Motion
Pictures sold
subliminal ads in
movies
1971
Subliminal
Seduction
book by Wilson
Bryan Key
1973
Ad

12. FCC issued a public
notice against the use of
subliminal messaging
1974
Subliminal stimuli
and liking judgment
study
1980
Warner Brothers
admitted use of
subvisuals in movie
“The Exorcist”
1981
Background music
and supermarket
shopping behaviour
study
1982

13. Expando-vision
used subliminal
messages in
self-hypnosis
1983
Subliminal
semantic
activation study
1996
“RATS” in
George W.Bush
campaign ad
2000
Lipton Ice brand
preference
experiment
2006
Apple makes
you "Think
Different"
experiment
2008

14. REFERENCES
https://global.britannica.com/topic/unconscious
http://www.nickkolenda.com/subliminal-messages/
http://www.learningpsychology.net/Subliminal-Marketing-Influencing-Consumer-Behaviour-via-Scents,-Music-and-subliminal-messages.html
https://web.stanford.edu/group/htgg/cgi-bin/drupal/?q=node/1171
http://sensory-processing.middletownautism.com/background/how-does-the-brain-process-sensory-stimuli/
https://en.wikipedia.org/wiki/Subliminal_stimuli
http://people.cornellcollege.edu/dsherman/phy125-2011-1/james.pdf
https://www.psychologistworld.com/influence_personality/subliminalads.php
http://mentalfloss.com/article/67223/7-sneaky-subliminal-messages-hidden-ads
http://subliminalmanipulation.blogspot.co.id/
http://blog.hubspot.com/marketing/ads-with-subliminal-messages#sm.0000n2textp7bdr2usq2iu9r6m8hs
https://en.wikipedia.org/wiki/Instances_of_subliminal_messages
http://www.progressiveawareness.org/research_desk_reference/legal_status_of_subliminal_communication.html
http://plato.stanford.edu/entries/consciousness/

15. Infographic Made With Visme