This document discusses omni-channel retailing and some of the issues retailers face in implementing an omni-channel strategy. It defines omni-channel retailing as providing customers a seamless shopping experience across online and in-store channels. Some of the challenges mentioned include the higher costs of options like buy online pick up in store. The document also discusses how an omni-channel approach could help retailers with efficiencies, enhanced data collection and analysis to improve margins. It provides some examples of IBM solutions that can help with omni-channel retail capabilities and links to additional resources on supply chain automation solutions.

1. OMNI CHANNEL CONTINUES
TO GROW IN SIZE
PAUL YOUNG CPA, CGA
MAY 7, 2017

2. PAUL YOUNG - BIO
• CPA, CGA
• Financial Solutions
• SME – Business Process Changes
• SME – Risk Management
• SME – Close, Consolidate and Reporting
• SME – Public Policy
• SME – Financial Solutions
• SME – Supply Chain Management
• Academia – Advance Accounting, Public Finance
and Advanced Management Systems
Contact information:
Paul_Young_CGA@Hotmail.com

3. OMNI CHANNEL – WHAT IT IS
• Omnichannel (also spelled omni-channel) is a multichannel approach to sales
that seeks to provide the customer with a seamless shopping experience
whether the customer is shopping online from a desktop or mobile device, by
telephone or in a bricks and mortar store.
Tech Target – Karen Goulart

4. ISSUES FACING RETAILER AND MARGIN
• http://www.retailwire.com/discussion/is-omnichannel-a-retail-margin-crusher/
Method Results
In-Store The “bricks and mortar” model’s economies of scale involves
shipping truckloads to fixed points (stores) and customers
managing their own delivery in terms of cash and carry from the
stores.
Pure e-Tailer Much of the cost in pure e-tail revolve around warehousing,
infrastructure and personal home delivery. If the retailer can
manage inventory turns, grow the long tail opportunities and
manage price elasticity/discounting, it is not so bad selling online,
even with direct shipping to homes.
Click and Collect More troublesome is click and collect, which earned a margin of
23 percent under the analysis. While convenient for the customer,
BOPIS creates incremental labor and operational costs to ensure
that the specific item is in stock, plus requiring staff for the
collection point in-store.
Ship from Store . Not only are items shipped from stores to homes shipped twice,
incremental systems and people are required to pick, pack and
ship individual items from stores and maintain accurate shelf
inventory. Very few, if any bricks and mortar retailers can survive
the burdens and low margins of ship-from-store sales.

5. CAN OMNI CHANNEL HELP RETAIL STORE CHAINS
• https://www.ecommerce-nation.co/omni-channel-retail-future-ecommerce/
• Improve Efficiency
• Enhanced Data Collection
• Higher Margins
• Integrated Data Analysis and Communication

6. IBM AND OMNI CHANNEL
Source - https://www-01.ibm.com/marketing/iwm/dre/signup?source=mrs-form-5236&S_PKG=ov43061&cm_mmc=Search_Google-_-
Watson+Customer+Engagement_Watson+Commerce+-+Digital+Commerce-_-WW_NA-_-
%2Bomnichannel%20%2Bretail_b_ov43061&cm_mmca1=000001HG&cm_mmca2=10001397&mkwid=af559dba-3bc5-4316-a387-
3f68c67eeb5c|1039|191517087779&cvosrc=ppc.google.%2Bomnichannel%20%2Bretail&cvo_campaign=Watson%20Customer%20Engagement_Watson%20Commerce
%20-%20Digital%20Commerce-WW_NA&cvo_crid=191517087779&Matchtype=b

7. SUPPLY CHAIN / FOPM - SOLUTIONS
• Financial Solutions (Data and Supply Chain Options)
• https://www.slideshare.net/paulyoungcga/supply-chain-automation-
solutions