The document discusses the future of retail, called omnicommerce, which aims to provide a unified customer experience across all shopping channels. It notes that current retail systems use separate platforms that create data silos and inconsistencies. The proposed solution, omnicommerce, involves building a single, secure platform that houses customer, order, inventory and other retail data to provide a consistent experience. The document outlines different adoption methods for retailers and steps to implement an omnicommerce system.

1. The future of retail
Mark Chin, CEO w3bstore.com
Omnicommerce
and how your business gets there

2. Why • Why omnicommerce
What • What omnicommerce is
Problem • Where we are today
Solution • Where we want to be
How • How to get there
Who • Wrap-up

3. Why • Why omnicommerce
What • What omnicommerce is
Problem • Where we are today
Solution • Where we want to be
How • How to get there
Who • Wrap-up

4. 14.6
1.4
0
2
4
6
8
10
12
14
16
eCommerce Retail
U.S. Census Bureau News – Feb, 2016
2015 % Growth rates
eCommerce vs Retail

5. “I want us to stop talking about digital and physical retail as if they’re
two separate things. The customer doesn’t think of it that way, and
we can’t either.”
Doug McMillon, Walmart CEO – 2015

6. More loyal Mobile & online shopping impact
50% $1.8T
Customer driven opportunity
Higher spend
15-30%
http://www.pymnts.com/exclusive-series/2015/are-retailers-ready-for-the-1-8t-omnicommerce-opportunity/

7. Why • Why omnicommerce
What • What omnicommerce is
Problem • Where we are today
Solution • Where we want to be
How • How to get there
Who • Wrap-up

8. • Engaged
• Empowered
• Served
Customers are
...and they’re demanding it with their actions

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• Availability, pricing, video
• Reviews and comparisons
• Related products, bundles
• Digital coupons, Wishlists
Engage the customer
Leverage eCommerce strengths across every channel

10. Empower the customer
Customer decides origin, destination, delivery method for every item

11. • Pre-sales assistance
• Shared order history
• Returns to any store
Serve the customer
One view shared by the customer and the store.

12. Why • Why omnicommerce
What • What omnicommerce is
Problem • Where we are today
Solution • Where we want to be
How • How to get there
Who • Wrap-up

13. Current platforms
have legacy issues.
• Silos of data create back office mess
• Complexity creates security issues
• Sales limited by channel

14. eCommerce platforms
…are just the tip of iceberg. Every sale needs backoffice support.
Orders Inventory Accounting Shipping
Each backoffice platform has it’s separate
copy of data

15. Retail platforms
Inventory
Accounting
Orders
Orders
Orders
..are more than just POS
Distribution

16. Data synchronization is a bandaid
• Orders
• Customers
• Inventory
eCommerce
Retail
Which copy do you trust ?

17. Which building is more secure?
Pop Quiz

18. Complexity opens the door to hacking

19. Order Management
Inventory
Management
& COGS
Fulfillment
• Inefficient
• Fragile
• Limited
• Costly
Other multi-platform issues

20. Why • Why omnicommerce
What • What omnicommerce is
Problem • Where we are today
Solution • Where we want to be
How • How to get there
Who • Wrap-up

21. Time to do omnichannel
right!
No more patchwork

22. The front office is just the icing

23. You need all the layers
Front office
Back office
Management
Data

24. One secure datastore… One backed copy to manage. No data integrity issues. No login hell.
Customers Orders
Inventory Fulfillment

25. Multi-location backoffice
• Shipping & Tax
• Orders
• Inventory
• Fulfillment

26. Management console
Unified channels require unified management

27. Service
Simple
Secure
Infrastructure
Scalable

28. Why • Why omnicommerce
What • What omnicommerce is
Problem • Where we are today
Solution • Where we want to be
How • How to get there
Who • Wrap-up

29. Adoption methods
Migrate
• Big bang adoption
• One website
• Replace legacy
Co-exist
• Flexible adoption
• Two websites
• Legacy unchanged
Integrate
• Flexible adoption
• One website
• Add to legacy
Start over or gradually adopt omnicommerce over time

30. Implementation steps
Add
products
Add
branding
Add
business
rules

31. Why • Why omnicommerce
What • What omnicommerce is
Problem • Where we are today
Solution • Where we want to be
How • How to get there
Who • Wrap-up

33. Thank you!
Mark Chin
CEO and founder
w3bstore.com
mark@w3bstore.com
(954) 800-0392
https://www.linkedin.com/in/mark-chin-492734