Simple techniques for sales growth in FMCG segment.

1. SIMPLE TECHNIQUES FOR
SIMPLE TECHNIQUES
FOR SALES GROWTH in
FMCG

2. • Consistent store visits
• Service consistency
• Shelf stock management
• Maximizing coverage ( Shelf & Outlet )
• Competition tracking
• Analyzing market data and
acting on indicators
Simple Techniques For Sales Growth

3. Route Planning
Beat Optimizing
Planned Visit Calendar Visiting same outlet at
Same day same time
Consistent Store Visits

4. Service Consistency
• Better responsiveness for orders
• Assuring supply as early as possible; immediate as
possible after receipt of order
• Ensuring 100% fulfillment of order

5. Shelf Stock Management
Better stock visibility Maintaining
demand / performance
based stock levels
Stocking with latest
manufacturing dates

6. Maximizing Coverage ( Shelf & Outlet) )
Activate more outlets
Optimizing order value
per outlet
Maintaining or improving
current existing order
levels

7. Maximizing
shelf space stock
contribution
Adding different
product categories,
packing sizes
and packaging variants
Maximizing Coverage ( Shelf & Outlet) )

8. Competition Tracking
• Different schemes by close competitor
• Consumer offers

9. • Promotional sales activities
• Innovative product display
• Merchandising
Competition Tracking

10. But With
High Dependency on
Manpower ;
Manual Procedures
SIMPLE WAYS ARE
NOT SO SIMPLE

11. Automation
And Digitalization
is the Only Solution ………
to make them Simple
SIMPLE TO GATHER
SIMPLE TO ANALYZE
SIMPLE TO ACT
ANALYZING MARKET DATA &
ACTING ON INDICATORS WAS
NEVER SO SIMPLE

12. INDICATORS LIKE ….
Coverage and
productivity
Fulfillment
Coverage report
Supply lead times
And Average Sales cycle at
primary and secondary levels
Automatic ordering at
retailers and
distributors
INDICATORS LIKE ….

13. Territory growth and
de-growth indicators
Sales Budget vs Cost
Graphs
Sales Performance
Store wise ,SKU wise,
Region wise
INDICATORS LIKE ….
Share of shelf
Shelf Performance
Shelf Availability

14. Connekt (SFA) – Empowers organisation and their field force
by bringing more clarity and insights across the primary and
secondary sales. The much needed automation enable
companies to do better sales, penetrate market more easily
and expand. The data availability across management
levels, field staff and supply chain ensures a greater control
over the sales team, thus increasing their productivity