introduction to  social media Presentation for The Institute for Real Estate Management Florida West Coast Division Presen...
<ul><li>have you joined in on the conversation... </li></ul><ul><li>or are you sitting on the sidelines? </li></ul>
<ul><li>facebook  </li></ul><ul><li>twitter </li></ul><ul><li>linkedin  </li></ul><ul><li>blogs </li></ul><ul><li>youtube ...
<ul><li>it’s free </li></ul><ul><li>it levels the playing field </li></ul><ul><li>it increases awareness and brand </li></...
<ul><li>but... </li></ul><ul><li>be sure you have a plan </li></ul><ul><li>update, update, update & update </li></ul><ul><...
 
<ul><li>keep business separate from personal </li></ul><ul><li>profile versus page </li></ul>
<ul><li>don’t just participate...engage! </li></ul>
<ul><li>connect with friends, colleagues, groups </li></ul><ul><li>send messages </li></ul><ul><li>share information – blo...
 
<ul><li>twitter is real time – get message out immediately </li></ul><ul><li>twitter is a micro blog </li></ul><ul><li>a t...
<ul><li>must tweet at least once a day </li></ul><ul><li>average is 3 tweets a day </li></ul>
<ul><li>10 ways to use twitter for business </li></ul><ul><li>network and make new friends – use search tools to find conv...
<ul><li>prospect – you don’t have to have mutual consent to engage someone </li></ul><ul><li>follow local discussions </li...
 
 
<ul><li>linkedin gets you in social media BUT while separating personal from professional </li></ul><ul><li>keep your enti...
<ul><li>ask & answer questions – great opportunity to solve business problems & brainstorm </li></ul><ul><li>use linkedin ...
<ul><li>don’t forget .. </li></ul><ul><li>blogs </li></ul><ul><li>youtube </li></ul><ul><li>flickr </li></ul><ul><li>slide...
<ul><li>get the conversation started... </li></ul><ul><li>promote your social media sites in all marketing </li></ul><ul><...
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Introduction to Social Media for Institute of Real Estate Management

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The presentation "Introduction to Social Media" was given to the Institute of Real Estate Management, Florida West Coast Chapter 44, on 6/23/10. The presentation discussed why to use social media, how to incorporate into your marketing, examples and went into detail on Facebook, Twitter and Linkedin

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Introduction to Social Media for Institute of Real Estate Management

  1. 1. introduction to social media Presentation for The Institute for Real Estate Management Florida West Coast Division Presented By: Patricia Patterson Patterson Marketing Group June 23, 2010
  2. 2. <ul><li>have you joined in on the conversation... </li></ul><ul><li>or are you sitting on the sidelines? </li></ul>
  3. 3. <ul><li>facebook </li></ul><ul><li>twitter </li></ul><ul><li>linkedin </li></ul><ul><li>blogs </li></ul><ul><li>youtube </li></ul><ul><li>flickr </li></ul><ul><li>foursquare </li></ul><ul><li>delicious.... </li></ul><ul><li>and more! </li></ul>
  4. 4. <ul><li>it’s free </li></ul><ul><li>it levels the playing field </li></ul><ul><li>it increases awareness and brand </li></ul><ul><li>interact with customers </li></ul><ul><li>quickly get out messages </li></ul><ul><li>increase search engine rankings </li></ul><ul><li>get left out! </li></ul>
  5. 5. <ul><li>but... </li></ul><ul><li>be sure you have a plan </li></ul><ul><li>update, update, update & update </li></ul><ul><li>offer something different. don’t hard sell </li></ul><ul><li>talk and listen </li></ul>
  6. 7. <ul><li>keep business separate from personal </li></ul><ul><li>profile versus page </li></ul>
  7. 8. <ul><li>don’t just participate...engage! </li></ul>
  8. 9. <ul><li>connect with friends, colleagues, groups </li></ul><ul><li>send messages </li></ul><ul><li>share information – blogs, RSS feeds, videos, pictures, articles, documents </li></ul><ul><li>promote events – open houses, webinars, meetings </li></ul><ul><li>create a group – create a group on a specific industry and invite people to join </li></ul><ul><li>no hard selling </li></ul>
  9. 11. <ul><li>twitter is real time – get message out immediately </li></ul><ul><li>twitter is a micro blog </li></ul><ul><li>a tweet is 140 characters </li></ul><ul><li>you can learn a lot from twitter </li></ul><ul><li>watch the trends </li></ul><ul><li>gets you exposed to a larger community </li></ul><ul><li>twitter is fun </li></ul>
  10. 12. <ul><li>must tweet at least once a day </li></ul><ul><li>average is 3 tweets a day </li></ul>
  11. 13. <ul><li>10 ways to use twitter for business </li></ul><ul><li>network and make new friends – use search tools to find conversations of interest </li></ul><ul><li>read news – keep up real time with industry news </li></ul><ul><li>attend or organize face-to-face meetings </li></ul><ul><li>build your referral network </li></ul>
  12. 14. <ul><li>prospect – you don’t have to have mutual consent to engage someone </li></ul><ul><li>follow local discussions </li></ul><ul><li>get feedback – ask questions and get answers </li></ul><ul><li>build traffic for blog, web or other marketing </li></ul><ul><li>extend your brand – become a trusted advisor </li></ul><ul><li>broadcast your message but not as a hard sell and less frequently </li></ul>
  13. 17. <ul><li>linkedin gets you in social media BUT while separating personal from professional </li></ul><ul><li>keep your entire professional resume her – use key words in profile </li></ul><ul><li>import email contacts and start connecting </li></ul><ul><li>join groups of interest </li></ul>
  14. 18. <ul><li>ask & answer questions – great opportunity to solve business problems & brainstorm </li></ul><ul><li>use linkedin to research people, business challenges and other ideas </li></ul>
  15. 19. <ul><li>don’t forget .. </li></ul><ul><li>blogs </li></ul><ul><li>youtube </li></ul><ul><li>flickr </li></ul><ul><li>slideshare </li></ul><ul><li>digg </li></ul>
  16. 20. <ul><li>get the conversation started... </li></ul><ul><li>promote your social media sites in all marketing </li></ul><ul><li>don’t start if you can’t update and manage your sites </li></ul><ul><li>have a reason and a plan </li></ul><ul><li>experiment </li></ul><ul><li>start talking </li></ul><ul><li>have fun! </li></ul>

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