Social media b&a

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relationship building in social media

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Social media b&a

  1. 1. Relationship Building on Social Media Networks <br />
  2. 2. Overview<br />Building Relationships on: <br />Twitter<br />Facebook<br />LinkedIn<br />Connecting it all together <br />
  3. 3. Characteristics of Social Media<br />Conversation<br />Collaboration<br />Transparency<br />Accessibility<br />Immediacy<br />Community<br />
  4. 4. Relationship Building<br />Different Networks <br />= <br />Different Personalities<br />
  5. 5. LinkedIn<br />- Business professionals & Business related content<br />- People take their connections seriously<br />- professionalism is a must<br />
  6. 6. Facebook<br />Trust based; more personal & friendly <br />People friend people they know<br />
  7. 7. Twitter<br />- Open to new and interesting people<br />- Explore, Stalk, Be Stalked<br />- Follow people that are interesting to<br /> you & your business <br />
  8. 8. Your Personality<br />
  9. 9.
  10. 10. Facebook<br />Newbie<br />Weird-o’s<br />Brand <br />Social Butterfly<br />Informant<br />Cool Kid<br />
  11. 11. LinkedIn<br />Passives<br />Actives<br />Pro Actives <br />
  12. 12. So you have your accounts<br />Now What?<br />
  13. 13. Who To Follow?<br />Twitter:<br /><ul><li>There are some people that everyone should follow: </li></ul>The leaders!<br />Mashable Magazine http://mashable.com/social-media/<br />Social Times http://www.socialtimes.com/<br />Founders of Twitter http://chirp.twitter.com/speakers.html<br />Smashing magazine:http://www.smashingmagazine.com/<br />
  14. 14. Who To Follow?<br />Twitter:<br /><ul><li>Follow people who are interesting to you and your industry</li></ul>- Start with a few people you know & respect in you industry <br />- Follow your competitors<br />- Follow the icons<br />- Stalk; twitter is about discovery<br />http://wefollow.com<br />www.twello.com<br />
  15. 15. How To Get Followers<br />Twitter:<br />80-20 rule <br />20% of your users will bring in 80% of your traffic.<br />
  16. 16. How To Get Followers<br />Twitter:<br />- Learn the lingo:<br />http://bit.ly/bclIoU<br />http://twitter.pbworks.com/<br />- Be Human<br />- Educate, Entertain or Inform<br />- Engage<br />
  17. 17. How To Get Followers<br />Twitter:<br />- Keep your relationships alive<br />- Brand your page<br />- Jump into the conversation<br />- Do the trends<br />
  18. 18. Who Do I Friend<br />Facebook:<br /><ul><li> Your business friends
  19. 19. Local business competition
  20. 20. Gurus of your industry
  21. 21. Friends of local business
  22. 22. Friends of competition</li></li></ul><li>How Do I Get Friends<br />Facebook:<br /><ul><li> Create a fan page
  23. 23. Brand your page
  24. 24. Engage with people
  25. 25. Post fun stuff that is relevant to your followers
  26. 26. Target the right demographic
  27. 27. Create polls and let friends decide</li></li></ul><li>Who Do I Connect With <br />LinkedIn:<br /><ul><li>Follow up with People you have met through business
  28. 28. People who work for the big guys
  29. 29. Connect with power networkers
  30. 30. Import your email contacts
  31. 31. Join groups
  32. 32. People you would like to do business with </li></li></ul><li>How Do I Get Connected <br />LinkedIn:<br />- Write recommendations <br />- Set your profile to public<br />- Contribute to group conversations<br /><ul><li> Provide resources and information that users will </li></ul>respond to<br />
  33. 33. How Do I Get Connected <br />LinkedIn:<br />- Ask others to write recommendations for you<br />- Ask someone to introduce you to someone else<br />- Introduce others and encourage them to connect on LI <br />- Make sure your profile looks professional and is complete<br />- Everyone is a good connection <br />
  34. 34. Tips<br />- Put Links on all platforms<br />- Show up to work<br />- Send email inviting people to connect<br /><ul><li> Make it easy to share</li></ul>www.sharethis.com<br />www.tweetthis.com<br />
  35. 35. Tips<br />-Create contests and coupons<br />- Create ads on FB to build brand recognition<br />
  36. 36. Bring It All Together<br /><ul><li>Use a management system</li></ul>www.hootsuite.com<br />- Use a desktop plug-in:<br />http://hootsuite.com/apps<br />- Allocate up 2 hours a day on you SM <br />
  37. 37.
  38. 38. Thank You! <br />krystal@threefoldstudio.com<br />305.527.2191<br />

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