My Personal Brand

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My Personal Brand

  1. 1. Kim Lucas Traveler Athlete Planner
  2. 2. My Favourite Sports
  3. 3. Places I have traveled
  4. 4. Events I have planned
  5. 5. My Brand Positioning Position myself as a knowledgeable resource in the areas of Sport, Event Planning and Travel.
  6. 6. CURRENT ONLINE PRESENCE…..
  7. 7. Facebook Profile
  8. 8. Twitter
  9. 9. Google
  10. 10. MY GOALS <ul><li>To establish an online presence which is a true representation of myself, my values and my interests </li></ul><ul><li>To allow followers to get a true sense of who I am with focus on my love of sport, traveling and planning </li></ul>
  11. 11. Objectives <ul><li>Be recognized by PR professionals </li></ul><ul><li>Become more Google-able </li></ul><ul><li>To position myself as versatile both in my interests and in ways of communicating </li></ul><ul><li>Gain more that 100 followers on Twitter </li></ul><ul><li>Gain following from people relevant to my brand </li></ul>
  12. 12. SWOT Threats - Other PR professionals for similar jobs - Constant change in technology and trying to keep up <ul><li>Opportunities </li></ul><ul><li>Develop a personal blog </li></ul><ul><li>Join LinkedIn </li></ul><ul><li>Volunteer opportunities </li></ul><ul><li>Join CPRS and IABC </li></ul><ul><li>Tight Humber family </li></ul><ul><li>Networking opportunities from CPRS and IABC </li></ul><ul><li>Internship </li></ul><ul><li>Weaknesses </li></ul><ul><li>Not on LinkedIn </li></ul><ul><li>No established personal blog </li></ul><ul><li>Not a member of CPRS or IABC </li></ul><ul><li>No experience in PR </li></ul><ul><li>No real PR contacts / mentors </li></ul><ul><li>Public Speaking </li></ul><ul><li>Strengths </li></ul><ul><li>Leadership skills </li></ul><ul><li>Sense of humor </li></ul><ul><li>Bilingual in French </li></ul><ul><li>Build strong long-lasting relationships </li></ul><ul><li>Can talk to anyone at any age </li></ul><ul><li>Experience in planning events </li></ul><ul><li>Good at math </li></ul><ul><li>Bring people together no matter how different </li></ul><ul><li>Growing up overseas, cultural background </li></ul>
  13. 13. Key Messages <ul><li>My goal is to work in a PR agency to match my various interests </li></ul><ul><li>Promote myself as an effective planner </li></ul><ul><li>Promote my love for sport and physical activity </li></ul><ul><li>Promote myself as a world traveler and cultured </li></ul><ul><li>I can communicate to all types of people through all kinds of mediums </li></ul>
  14. 14. Channels <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Personal Blog </li></ul><ul><li>LinkedIn </li></ul><ul><li>Ning </li></ul><ul><li>Youtube </li></ul><ul><li>Comments on other peoples blogs </li></ul>
  15. 15. Strategies <ul><li>Add more social media applications to my repertoire </li></ul><ul><li>Increase my online presence among students and professionals relevant to my brand </li></ul><ul><li>Communicate my love of sport, travel and planning to my audience </li></ul><ul><li>Network with individuals in these fields </li></ul><ul><li>Contribute online to other peoples blogs </li></ul><ul><li>Follow relevant blogs daily </li></ul><ul><li>Showcase my current class work online </li></ul>
  16. 16. Tactics <ul><li>Get account on LinkedIn </li></ul><ul><li>Write a personal blog focusing on sport, travel and planning </li></ul><ul><li>Interact with professionals in these areas through blog comments, Twitter etc. </li></ul><ul><li>Increase followers and relevant individuals to follow on Twitter </li></ul><ul><li>Increase quantity and value of tweets </li></ul><ul><li>Write guest blogs </li></ul><ul><li>Write Twitter posts in relation to personal brand </li></ul><ul><li>Join IABC and CPRS for networking opportunities and to interact with a mentor </li></ul><ul><li>Continue to volunteer in related areas of interest </li></ul><ul><li>Use my French as an advantage in communications </li></ul><ul><li>Dedicate more time to reading RSS feed </li></ul><ul><li>Find more relevant blogs for RSS feed </li></ul><ul><li>Develop an online portfolio </li></ul>
  17. 17. Critical Path <ul><li>- Increase tweets by another 10% </li></ul><ul><li>Add another 5 professional individuals to LinkedIn profile </li></ul><ul><li>Find another 5 relevant individuals to follow on Twitter </li></ul><ul><li>Add another 2 relevant blogs to RSS feed </li></ul><ul><li>Contribute another 5 comments to relevant blogs </li></ul><ul><li>Write 2 bog posts </li></ul><ul><li>Finalize online portfolio </li></ul><ul><li>Make contact list of my mentors found through IABC or CPRS </li></ul>May 31, 2010 <ul><li>- Increase tweets by another 10% </li></ul><ul><li>Add another 5 professional individuals to LinkedIn profile </li></ul><ul><li>Find another 5 relevant individuals to follow on Twitter </li></ul><ul><li>Add another 2relevant blogs to RSS feed </li></ul><ul><li>Contribute another 5 comments to relevant blogs </li></ul><ul><li>Write 2 bog posts </li></ul><ul><li>Add current work to online portfolio </li></ul><ul><li>- Further participate with IABC or CPRS online, talk to mentors </li></ul>March 31, 2010 <ul><li>- Increase tweets by another 10% </li></ul><ul><li>Add 5 professional individuals to LinkedIn profile </li></ul><ul><li>Find another 5 relevant individuals to follow on Twitter </li></ul><ul><li>Add 2 relevant blogs to RSS feed </li></ul><ul><li>Contribute another 5 comments to relevant blogs </li></ul><ul><li>Write 2 bog posts </li></ul><ul><li>Add current work to online portfolio </li></ul><ul><li>Participate online with IABC or CPRS </li></ul>February 31, 2010 <ul><li>Increase tweets by 10% </li></ul><ul><li>Become an established Linkedin user </li></ul><ul><li>Contribute 5 comments to relevant blogs </li></ul><ul><li>Find 5 relevant individuals to follow on Twitter </li></ul><ul><li>Write 2 blog posts </li></ul><ul><li>Start online portfolio </li></ul><ul><li>Join CPRS or IABC </li></ul>December 31, 2009

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