The BoF Brand Magic Index Volume Two — Preview.pdf
Bridge the digital divide, pm urges us tech captains
1. Bridge the Digital Divide,
PM Urges US Tech Captains
Valley's stars promise to lend a hand
2. Contd..
Calling Facebook, Instagram and Twitter “the new neighborhoods of our new
world,“ Prime Minister Narendra Modi dispensed zinger after zinger as he made a
pitch to a packed room of Silicon Valley entrepreneurs eager to be a part of Digital
India and bridge the digital divide. He spoke their language comfortably , delivering
perhaps one of the most well-written speeches in recent memory . “Google today
has made teachers less aweinspiring and grandparents more idle. Twitter has
turned everyone into a reporter.“
“Status that now matters is not whether you are awake or asleep but whether you
are online or offline,“ he went on. There was a rumor he might speak in Hindi,
forcing the lag of translation, but he chose English the language of the aspirational
class he so wants to lead.
The audience, whose total worth would be astronomical, lapped it up along with
the salad. The buzz was that Apple CEO Tim Cook might be considering
manufacturing in India. Cook recalled in a private meeting with Modi that Apple's
founder Steve Jobs had got his inspiration from India.
3. Contd..
The country will always have a special place in Apple's bite. Can Apple Pay be
part of Jan Dhan Yojana? Well, they talked about it.
Modi's rush through Silicon Valley had clearly been well planned by the PMO
and the Indian Embassy they got the big names, the big names said nice
things, and the big names showed enthusiasm for Modi's bag ful of new
initiatives to leapfrog India into the next stage of development.
The PM met the Valley's biggest stars in private meetings and went on to
refer to them by first name as they sat on the podium Satya, Sundar,
Shantanu, John and Paul the pentagon of technology. For the uninitiated,
they were Satya Nadella of Microsoft, Sundar Pichai of Google, Shantanu
Narayen of Adobe, John Chambers of Cisco and Paul Jacobs of Qualcomm.
4. Contd..
Chambers said Modi's dedication to technology was sending a “message to the
world“ because every country had the potential to grow an extra 1-2% through
technology. The question is who will do it first and get there faster. The internet is a
great equaliser. “You will change the world and change India,“ he said to Modi. It
couldn't get better than that but there was more to come.
Jacobs announced two new initiatives for India: a $150 million fund to fuel Indian
startups and a programme to “Design in India.“ He said there was more internet
traffic on mobile phones in India than in any other country.
India is the fastest-growing market for all the things that excite Silicon Valley. Pichai
said India was the fastest growing startup nation in the world with 3,000 startups,
from Zomato and Hike to Flipkart. “We share the prime minister's vision,“ he said,
giving Modi's efforts a thumping endorsement.
Nadella said Microsoft would be operating cloud systems out of India by next week.
He recalled a heartwarming story of going to a school in Kenya where the kids were
interacting with children in a school in Andhra Pradesh via Skype.
5. Contd..
Earlier Modi had toured Tesla, the company that might be changing the
game with its Powerball storage battery. The PM was very interested in the
battery as he chatted with Elon Musk, the Tesla CEO and a legend in these
lands. At $3,000, it is expensive but a large order?
“We are using technology to impart scale and speed to development,“ Modi
said, recounting how tribal women in remote parts of India were taking
photos on their phones and “downloading“ them. Building “Iways are as
important as highways.“
Infosys Chief Executive officer Vishal Sikka and Times Internet CEO Satyan
Gajwani were also present at the event.
By the end it wasn't clear who was wooing whom Modi courting the Valley
people or the Valley folks wooing the prime minister of the fastestgrowing
market.
6. For details and bookings contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015