Mr. Suresh Balakrishna

1. The Future of Indian Media & Communication
L.V. Navaneeth
CEO, The Hindu Group

2. We have come a long way!!!

3. The world is changing faster
than ever before

4. 1.
Speed

5. 2.
Exponential
growth of
content
creation

6. 3.
New businesses
are network-
orchestrated
than asset-
owned
Uber owns no vehicles
Facebook produces no media content
on its own
Alibaba owns no inventory
AirBnB owns no real estate

7. 4.
GTM for good
ideas
becoming
easier
372 446 416 392 469 747 588 595 769 1037
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Total PE/VC investments
Value ($ billion) Number of Deals
48
37
2616
20
12
9810
8
Source: Indian VC & PV association -2019

8. 5.
Hyperconnected
& always ON
The world is at your fingertips

9. We live in a world of
opportunities

10. 1.
Innovation has
gotten
democratised
• 1990: GE served the Chinese ultrasound market with machines
developed in the US & Japan priced at $100K
• 2007: Local team in China developed a cheaper model for $15k
using GE’s resources
Historically, MNCs developed new products in the
developed countries & sold it to the emerging
economy

11. 2.
Geography is
History
1996: Two cousins, one in India and the other in the US, discuss
the most talked about spy film of the year - “Mission Impossible”.
The Indian cousin listens carefully because of the long wait to
watch the film in theatres here
Now: India watches Hollywood releases earlier than the US

12. 3.
The world is
an oyster for
products and
services
Ola expands services to UK & Australia

13. 4.
We will speak
different
languages but
will
understand
each other

14. 5.
Size of the
market
More people are alive today
than the sum total of those that have ever died

15. Technology
the change enabler

16. 1.
Machines are
becoming more
human-like

17. 2.
Virtual,
Augmented
and
Immersive are
becoming the
new reality
• You no longer have to guess how the new couch will look like in
your living room
• You can add a virtual spin to business pitches

18. 3.
No polarisation
in the world of
devices
More connected devices than connected humans
It is estimated that globally 50 to 100 billion devices will be
interconnected through the internet by the end of 2020

19. 4.
Technology as
an enabler of
disruption
across
businesses • Electric car
• 3D printed food
• Self-ordering fridge
• Wearable screens

20. 5.
Content
generation is
not limited to
traditional
media • Content is being exclusively generated for OTT consumption
• Production and consumption of UGC growing exponentially

21. Consumer Trends

22. 1.
End of
media
consumption
growth is
nowhere in
sight
Source: e-marketer, April 2019

23. 2.
Consumers are
co-creators of
brands
Mondelez India’s ‘Madbury’ campaign lets consumers create their
own Cadbury Dairy Milk bar

24. 3.
Experiences
will not
necessarily be
our own
We have moved from “Living the moment” to “Sharing the
moment”
We share pictures when we go to a restaurant or a concert or
even broadcast our experience live

25. 4.
Access
deemed more
important
than
ownership
Moving away from owning your favorite songs in audio cassettes
to Spotify subscriptions

26. 5.
Consumers
are more
aware &
socially
responsible
Sustainable T-shirts made from recycled PET bottles from Tirupur
were used at the Australian Open 2020

27. The story so far

29. Future of Media-
The 7 Predictions

30. 1. From pure-play to multimedia

31. 2. From high priests of content
to curators of collaborative content

32. 3. From inform to influence

33. 4. From reporting problems to
enabling solutions

34. 5. Context fuels content

35. 6. From advertising funded-model to
user-funded business model

36. 7. A few Indian media companies
will be global giants

37. Thank You