2. Contd…
How much would you be willing to pay for the license plate of your
choice? For businessman Arif Ahmed Al Zarouni, the answer is 18
million Emirati dirham, or $4.9 million US dollars. In the UAE, low
number licence plates are collectors' items which often sell for
staggering amounts of money. The licence plates are auctioned off by
the state, and the third-largest emirate Sharjah has been responsible
for auctioning off the number `1' licence plate at a record breaking
price. For display purposes, the licence plate was affixed to a Pagani
Huayra, a lu x u r y c a r which still cost less than half of what its
coveted plate sold for.
3. Contd…
At the same auction, several other low number licence plates were sold for
similar mind-boggling prices. Plates numbered `50' and below sold for
roughly halfamillion, while plates `100' and `333' sold for approxi m ately
$400,000 each.
Al Zarouni , however, wouldn't accept anything but number `1'. “I attended
the licence plate auction on ly to win number 1,“ he said. “My ambition is
always to be number 1. I have no plan to win other numbers.“
Al Zarouni does not intend to resell the plate in the future, but instead plans
to keep it for personal use.
However, he has not disclosed the kind of car to which he will attach the fa
mous plate.
4. For Details and Appointment contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-
110015