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A glance back at UX 10 years ago


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We formed Experience UX 10 years ago in 2007. This presentation takes a look back at the likes of Spotify, Facebook, Twitter, etc. and compares UX then and now

Published in: Internet
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A glance back at UX 10 years ago

  1. 1. A glance back at UX 10 years ago @damianrees | July 2017 | UX Bournemouth
  2. 2. Gordon Brown becomes PM
  3. 3. George W Bush in second term
  4. 4. Global Financial Crisis
  5. 5. Business genius was formed
  6. 6. This time next year Rodney…
  7. 7. More texts than phone calls
  8. 8. Apple launches the iPhone
  9. 9. Spotify launches open beta
  10. 10. Netflix launches movie streaming
  11. 11. Google launches Street View
  12. 12. Myspace 185m Facebook 20m
  13. 13. Twitter takes off
  14. 14. Top companies 2007 Exxon Mobil General Electric Gazprom Microsoft Citigroup $400bn$200bn0 Bank of America Royal Dutch Shell BP Petro China HSBC
  15. 15. Top companies 2017 Apple Alphabet Microsoft Berkshire Hathaway Exxon Mobil $400bn$200bn0 Amazon Facebook Johnson & Johnson General Electric China Mobile
  16. 16. “Every part of the UK economy and our lives has been digitised – from how we shop and entertain ourselves to the way we travel to work and manage our health.” Ed Vaizey, Minister of State for Culture & the Digital Economy, UK
  17. 17. Digital transformation, Virtual Reality, Agile, Responsive Design, Cloud Computing, Augmented Reality, Design Disruption, Zero UI, Self Serve, Virtual Assistants, Conversational Commerce, Ominchannel, Internet of Things, Wearables, P-commerce, Showrooming, Big Data, Gamification, Rich Media, Neuromorphics, Mobile First, Crowdsourcing, Geo Targeting, Freemium, Cross Device,…
  18. 18. 42% of startups fail because they build a solution looking for a problem
  19. 19. “The end point of innovation always lies with users: the ultimate goal is user adoption” Jim Kalbach, Author of Mapping Experiences
  20. 20. User research is still the most valuable tool
  21. 21. Don’t let the technology distract you from the human that needs to use it
  22. 22. Thank you! @damianrees | July 2017 | UX Bournemouth