https://www.digitalgrahak.in/ Now Power Your Business To Reach New Heights With Our Marketing And Branding Expertise. We At Digital Grahak Work To Flourish Your Business. We Add The Touch Of Marketing Brilliance To Your Organisation. We Offer A Mix Of Online Marketing Techniques To Cater To Your Needs For Growth. We Are Here To Take You To Your Potential Customers And Leads Across The Globe.

1. Marketing Strategies
www.digitalgrahak.in

2. About Us
Now Power Your Business To Reach New
Heights With Our Marketing And Branding
Expertise.
We At Digital Grahak Work To Flourish Your
Business. We Add The Touch Of Marketing
Brilliance To Your Organisation.
We Offer A Mix Of Online Marketing Techniques
To Cater To Your Needs For Growth. We Are
Here To Take You To Your Potential Customers
And Leads Across The Globe.

3. Marketing Plan Phase Wise
Following is the Marketing Plan for the company Digital Grahak.

4. The
First Step
● Client Persona
● Secondary Marketing Reports
● Brand Identity
● Website Development
● Strategy Formulation

5. Target Market Segments
● B2B Small Manufacturers in India
● B2C Small Manufacturers in India
● Medium and Small Traders in India
● Professionals (Personal Branding)
● Medium and Small Brands in India
● Medium and Small Service Providers in India
Overall Marketing Strategy
● Brand Awareness
● Brand Engagement
● Consideration By Potential Customers
● Purchase Focused

6. Brand Awareness
Strategies
● PPC (Customer Focused Campaigns): To increase google rank and
create awareness of Monthly Budget Rs. 15,000
● EMail Marketing: Email through relevant MSME and Startup India
database
● Organic Video Marketing: 1) https://youtu.be/K7wY5-r4rs0
2) https://youtu.be/Sfgvp-7vZ6g

7. Brand Engagement
Strategies
● SEO: Since SEO takes time to show results we have to start it from Day-1 but it generates organic
crowd. Our website is on first if we search the keyword “digital grahak”
● Organic and Paid Social Media: Generating relevant Posts and Promoting it to increase Brand
Engagement will daily budget of Rs 100.
● Content Marketing: To provide valuable
Information to our target audience and
it costs 62% less than traditional marketing.

8. Consideration
Strategies
● Snail Mails: Sending Mails to shortlisted MSMEs in India with a screenshot of A keyword
search on google related to their industry and with a message “We want your website on Top”
● Webinars in MBA in Family Business Colleges: New generation is a decision maker in most of
the family businesses hence, targeting them directly.
● Paid Video Marketing: Skippable advertisements in platforms like Youtube, Daily Motion by
targeting to the potential market.

9. Purchase Focused
Strategies
● New Special Offers: Special Discounts for professionals (Personal Branding Clients) or
Doctors (Whatsapp Marketing Clients) Or
Digital Sparsh (Festive Offer) for different clients.
https://www.digitalgrahak.in/digitalsparsh
● Testimonials of Customers and Distributors: This will help to gain trust.
● Re-Marketing: To increase revenue from existing clients.

10. Expected Sales Projections On The Basis
Of Different Target Market Segments
Total Sales projected in an Year with Digital Grahak marketing strategy is projected to be Rs. 30,00,000
with an average monthly sales just above Rs 1,00,000 to an average monthly sales to Rs. 4,50,000.
● B2B Small Manufacturers in India (30%)
● B2C Small Manufacturers in India (5%)
● Medium and Small Traders in India (5%)
● Professionals (Personal Branding) (15%)
● Medium and Small Brands in India (20%)
● Medium and Small Service Providers in
India (25%)

12. Get In Touch
Enhance Your Reach Now
Submitted By:
Parth Arora
Radhika Badhan
Bharat Jain
Anmol Gupta
Rahul Chhaparwal
Shrenik Ostwal
Address: Plot No. 10, Second Floor,
Sector 18, Electronic City,
Gurugram, Haryana-122001
Website: www.digitalgrahak.in
Email: info@digitalgrahak.in
Phone: +91-8595892226
Opening Hours (IST):
Mon - Sat: 9 AM - 6 PM
Sunday: 9 AM- 1 PM