ExactTarget recently released their 50 email marketing statistics for 2014, and there were a few stats that really caught our eye. Check them out in this short presentation — and keep them in mind as you plan your email strategy for 2014!

1. `
10
INSIGHTFUL
EMAIL STATS

2. There will be around
236.8M
US email-users by 2017.
- eMarketer

3. 91%
of consumers report checking
their email at least once a day.
- ExactTarget

4. $44.25
For every
$1 spent,
is the average return on email
marketing investment. - Experian

5. 43%
of all emails are now
being opened via a
mobile device.
- Return Path

6. Subject lines fewer than 10
characters long have an
open rate of
58%
- Adestra July 2012 Report

7. 93%
of consumers get at least one
permission-based email daily.

8. 7/ 10
people say they made use of
a coupon or discount from a
marketing email in the prior
week. - Blue Kangaroo Study

9. 64%
of decision-makers
read their email via
mobile devices.
- TopRankBlog

10. The average
subscriber receives
416
commercial messages
each month. - Return Path

11. 33%
of email recipients
open email
based on
subject line alone.
- Convince & Convert via salesforce.com