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All generations are not created equal. Are you optimizing your outreach and fundraising to connect with each group?
The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. Learn how differences among the generations affect charitable behavior, and how understanding those differences is crucial to your fundraising strategy. Gain valuable fundraising ideas that will help you improve your nonprofit's fundraising performance!!