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B2B Marketing Metrics That Matter

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B2B Marketing Metrics That Matter

  1. 1. B2B MARKETING METRICS THAT MATTER Marketers have accessto more metrics than ever before. That's why it is more impQrt. '3r_m'than ever to track the metrics that matter most. a J 7- u; ___ - ». - = v, a.N| TY METRIC C 2 BETTER METRIC EMAIL METRICS FCF11 (7 L‘. :‘. r«' nu an 5. SOCIAL METRICS V ‘AT[__‘~'1,’T' "“"! ""' , , " 1T1{‘_‘-r-T‘ ' 1 1 ' - _, , , ,1I! o-1 1 ' ‘ 3:‘; --l. ‘.s K“. ‘ '3“; 31a ‘ I_‘ ('7 . ‘.’»£ ‘*1? ’ 411.3 §'1J'»: ; ' “’ ‘T H ‘ 'J. _r 3 . .w. °r 1 N TEE‘ 5.23]; C'4’4:':1: 1‘, , ‘jf. »l-earns 1 VI zlvautcgs H 1 F{r_f. _1rJ9; PAID SEARCH METRICS A: .= -v~~ 1 1 ~ I 1‘r_—-. I 1 _ ‘ 1 1 *1{_n- _ I u"r. tr~I h. h: .nE'f': ,, WEBSITE AND CONTENT METRICS 1 ‘v‘q; ’1' ‘Th. '1‘ ‘I 1111"" ». 11?»-1? 1 ‘ >‘“'~ 1_J2_I 1 I I Jr»; -_ V . ,.-,1~ I . .1,n; _t~_. 1'. -u; Curlew: l'1f| .J-znce Lead: Market smarter. Sell faster. I ? ‘~‘. P»‘«FDOT, A ‘I»'<LE‘3o”OR‘1.'. E CClMF"A‘J‘v’

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