In his first Presentation as 'Social Media' Editor, Isaac in this interactive session in Cape Town [February 2014] takes the keen audience through the world of social media. He tries to answer questions like "Why Social Media?", Techniques of 'Social Media Marketing on Facebook and Twitter" plus many more.
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Going Social- Break out session Presentation on Social Media.
1. WWW.AFROBAROMETER.ORG
GOING SOCIAL
Presentation at AB Round 6 National Planning Meeting,
February 2014, Cape Town, South Africa
ISAAC OWUSU ASARE (Monitoring & Evaluation / Communication Asst)
Social Media Editor
www.cddghana.org
2. WWW.AFROBAROMETER.ORG
Outline of Presentation
❑Why Social Media?
❑Social Media Marketing of Facebook
❑Social Media Marketing on Twitter
❑Take Aways
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Why Social Media? – Research Study Results from
Harvard Business Review Analytics
1. Increased awareness of the
organization
2. Increased traffic to website
3. Greater favorable perceptions
of the brand
4. Able to monitor conversations
about the organization
5. Able to develop targeted
marketing activities
6. Better understanding of
customers perceptions of their
brand
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11. WWW.AFROBAROMETER.ORG
Social Media Marketing on Facebook
• Daily active users have
reached 665 million
• Monthly active users have
passed 1.1 billion for the first
time
• 751 million mobile users
access Facebook every month
• Mobile only active users total
189 million Mobile
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Amazing facts et. al
16. WWW.AFROBAROMETER.ORG
Still Wondering Why Facebook?
• It allows for a ‘business’ page to spread your
content
• It has Multi-Media Rich
• It is where one in three internet users hang out
• It allows for self serve Target ads with user
demographics
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18. WWW.AFROBAROMETER.ORG
The 3 Building Blocks
• CONTENT
- “Content is KING”
• PUBLISH TO MULTIPLE PLATFORMS
• PUBLISH A VARIETY OF MULTI-MEDIA
CONTENT
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22. WWW.AFROBAROMETER.ORG
10 Steps from a GURU
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1. Establish a clear focus
2. Obtain Commitment from Management
3. Determine Prospects and Customer Personas
4. Create and Prioritize Goals
5. Develop Tactics to Achieve Goals
6. Resources Allocated to Achieve Goals
7. Plan and Create Content
8. Publish and Promote on the Social Networks where Customers
are
9. Measure and Monitor Results
10. Modify, Rinse and Repeat
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- - - Jeff Bullas ( Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power
Influencer 2013,Huffington Post Top 100 Business Twitter Accounts)
24. WWW.AFROBAROMETER.ORG
Why use Twitter?
• Over 500 Million plus users
• It is Global
• It is Real Time
• It is a great tool to market the content of your website or
blog
• It is simple
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Useful tips for Twitter Optimization
• The best times to post content onto Twitter are noon hour
and between 5-6 pm
• Include hashtags in your tweets
• Keep your tweets under 15 words to achieve maximum
click-through-rates
- - - searchenginepeople.com
!
• Do share, the power of the Retweet
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Take Aways
• Social Media is so KEY to ignore, over 70% of business are there
• Content is KING
• Posts with images or Multimedia content draws huge engagement
and extend reach
• The Power of the Hashtag • Have a plan and be Strategic
• Be Consistent and Persistent
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