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San Juan County Tourism Conference 2010

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This was a presentation I gave to about 100 attendees at the 2010 San Juan County Tourism Conference held on November 30, 2010, at Goulding\'s Lodge in San Juan County, Utah. The main message was encouraging hospitality and tourism related businesses to dive into social, mobile and digital.

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San Juan County Tourism Conference 2010

  1. 1. Social StrategiesSan Juan County Tourism Conference
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  16. 16. The Funnel is broken.We need to stop trying to fix the funnel.• the traditional advertising funnel: ads>awareness>consideration>preference>action> rinse>dry>repeat
  17. 17. No one ever asked Hemingway whichpencils he used to write his books. -Chris Brogan
  18. 18. Digital is different.• digital is incremental, experimental, continually optimized -- "perpetual beta" -- and never, ever finished.” --Fast Company, The Future of Advertising, November 17, 2010
  19. 19. Let me google that...
  20. 20. ...be curious and hack often.
  21. 21. What happens in Vegas stays in Vegas.• But what happens at your place can get published all over the internet in an instant.• Engage with social web tools as a listening channel, feedback loop, realtime customer service touchpoint.• If people are talking about you, you need to be part of the conversation.
  22. 22. So where do we start?• If you thought SEO was confusing...just wait.• Who in my business will manage all this new stuff?• Where’s the ROI?• I don’t think my customers are using this stuff.
  23. 23. Facebook• 500 million users spend 700 billion minutes per month on Facebook.• Everybody is on Facebook. Seriously.• You need to be there too. Period.• Facebook is more than a social network, it’s reorganizing the content of the web.
  24. 24. Facebook Buzzword Bingo.• Facebook Open Graph Protocol• Fan Page• FBML• Friends• “Like”• Newsfeed
  25. 25. 5 Tactics for Facebook• Start a Fan Page for your Business.• Connect your website to your Fan Page via FB Social Plugins i.e. the “Like” button.• Build up your Fan Base i.e. the “other Like” button.• Engage with your FB Fans.• Connect and Share.
  26. 26. Mobile• Whether it’s mobile web browsing or apps, mobile usage is on the rise with Leisure Travelers.• 85% of leisure travelers used mobile devices during trip, 58% used them to plan before.• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.
  27. 27. Ditch the Flash
  28. 28. Ditch the Flash
  29. 29. Ditch the Flash
  30. 30. Your Site Needs To Evolve to Mobile
  31. 31. Your Site Needs To Evolve to Mobile
  32. 32. Links and stuff...• Fastest growing Demo on Facebook: http://www.inc.com/news/articles/2010/08/users-over-50-are-fastest-growing- social-media-demographic.html• More interesting stats on Facebook: http://www.facebook.com/press/info.php?statistics• Facebook Developer’s Roadmap/Changes coming to FBML: http://developers.facebook.com/roadmap• Gartner’s Prediction for IT and Technology for 2010 and Beyond: http://www.gartner.com/it/page.jsp?id=1278413• July 2010 Mobile Travel Stats (Parsed by Travel2.0’s Troy Thompson: http://travel2dot0.com/2010/07/travel-trends-mobile-travel-stats-flipboard- dmo-spending/
  33. 33. Thank you! Try the Navajo Taco.• Get this presentation: I’ll post a link to this presentation on my LinkedIn profile in the next week or so: http://www.linkedin.com/in/thomascooke• Get in touch for consultation, or to just chat about motorcycles: email: itsallaboutthebike@me.com twitter: motorad666 blog: www.itsallaboutthebike.com

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