Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media marketing for small business

395 views

Published on

Social media marketing for Small Business presentation for
MSU-Marawi E-Commerce students

Published in: Social Media
  • Be the first to comment

Social media marketing for small business

  1. 1. Social Media Marketing for Small Business By: Charmaine Xy-Za O. Yape Seminar on eCommerce Essentials and Strategies MSU-Marawi Campus | September 24, 2014 | College of Law Academic Complex
  2. 2. • Social Media Marketing Manager of the ff: www.xyzaspeaks.com | @XyZaSpeaks Charmaine Xy-Za O. Yape Blogger | Social Media Marketing Manager • Aurora-Clinics.co.uk • Cruisemiles.com • ButterflyNetworking.com • Bachmann- Strauss • Safe Rides Unlimited • Mosaic Non-profit Dev. • ThirdTeam.org • Iligan Bloggers Society • Diocese of Iligan • Rent.ph • Leuterio Realty • Condoswap.ph • Premsi.ph • Charmclinics.com Foreign Clients Filipino Clients
  3. 3. We will talk about; • What is Social Media Marketing? – Definition – Tools • How is Social Media used in the Philippines? • How to start using social media in your business? • How to develop social media strategies? • Effective social media marketing strategies www.xyzaspeaks.com | @XyZaSpeaks
  4. 4. WHY NOT? Why Social Media? www.xyzaspeaks.com | @XyZaSpeaks
  5. 5. DEFINITION I. What is Social Media Marketing? www.xyzaspeaks.com | @XyZaSpeaks
  6. 6. What is social media? Social Media is the “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue.” - wikipedia www.xyzaspeaks.com | @XyZaSpeaks
  7. 7. In Short Social Media is people having conversations online. www.xyzaspeaks.com | @XyZaSpeaks
  8. 8. Define Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. en.wikipedia.org/wiki/Marketing www.xyzaspeaks.com | @XyZaSpeaks
  9. 9. Define Small Business Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. Its main goal is gain profit from products and/or services. www.xyzaspeaks.com | @XyZaSpeaks
  10. 10. Therefore Social Media Marketing for Small Business is people having conversations about the value of products/services online to gain profit. www.xyzaspeaks.com | @XyZaSpeaks
  11. 11. Tools www.xyzaspeaks.com | @XyZaSpeaks
  12. 12. WHY NOT? Why Social Media? www.xyzaspeaks.com | @XyZaSpeaks
  13. 13. Why Social media? www.xyzaspeaks.com | @XyZaSpeaks • Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web. Read more at http://sociable360.blogspot.com/2014/01/infographic-22-facts-and-statistics- you.html#VqjSBxfHyRSyYx5l.99
  14. 14. 2013 www.xyzaspeaks.com | @XyZaSpeaks
  15. 15. www.xyzaspeaks.com | @XyZaSpeaks
  16. 16. www.xyzaspeaks.com | @XyZaSpeaks
  17. 17. www.xyzaspeaks.com | @XyZaSpeaks
  18. 18. www.xyzaspeaks.com | @XyZaSpeaks
  19. 19. www.xyzaspeaks.com | @XyZaSpeaks
  20. 20. HOW IS SOCIAL MEDIA USED IN THE PHILIPPINES? Social Media in the Philippines www.xyzaspeaks.com | @XyZaSpeaks
  21. 21. www.xyzaspeaks.com | @XyZaSpeaks
  22. 22. www.xyzaspeaks.com | @XyZaSpeaks
  23. 23. www.xyzaspeaks.com | @XyZaSpeaks
  24. 24. 2013 www.xyzaspeaks.com | @XyZaSpeaks http://www.gethooked360.com/facebook-reaches-30-million-users-in-the-philippines/
  25. 25. 2013 www.xyzaspeaks.com | @XyZaSpeaks http://www.gethooked360.com/facebook-reaches-30-million-users-in-the-philippines/
  26. 26. Why Social Media Marketing? Social media marketing is TRUST marketing. www.xyzaspeaks.com | @XyZaSpeaks
  27. 27. Why Social Media Marketing? Social media marketing is Word-of-mouth marketing. www.xyzaspeaks.com | @XyZaSpeaks
  28. 28. Why Social Media Marketing? www.xyzaspeaks.com | @XyZaSpeaks • Only 14% of people trust advertisements • 78% of people trust the recommendations of other consumers.
  29. 29. FACT: • Millenials out numbers Baby Boomers • The purchasing power of the Millenials is estimated to be $170 billion per year. • Millennials spend > 16 hours per week online. • 96% of them joined a social network. • They have an average of 220 online friends. www.xyzaspeaks.com | @XyZaSpeaks Source: https://medium.com/how-to-succeed/c76fb1231fbb
  30. 30. FACT: Millennials don’t care about your AD. They care about what their friends think. www.xyzaspeaks.com | @XyZaSpeaks
  31. 31. Whether you like it or not • Social Media is the new thing and it will stay and go on with or without you. www.xyzaspeaks.com | @XyZaSpeaks
  32. 32. HOW DO YOU START? www.xyzaspeaks.com | @XyZaSpeaks
  33. 33. There Is No Magic Wand www.xyzaspeaks.com | @XyZaSpeaks If you fail to plan, You can plan to fail
  34. 34. There Is No Cookie-Cutter Approach www.xyzaspeaks.com | @XyZaSpeaks
  35. 35. Monetize vs. Collect www.xyzaspeaks.com | @XyZaSpeaks
  36. 36. To start You need to; – Set objectives or goals? – Know your target market? – Know which social networks do they use? – Know what type of content do they prefer? – Know what cost(s) are involved? – Know what is your competition doing? www.xyzaspeaks.com | @XyZaSpeaks
  37. 37. What are my objectives or goals? www.xyzaspeaks.com | @XyZaSpeaks Increase e-commerce Increase traffic to website Increase brand awareness Increase email subscriptions Build thought leadership reputation Announce events, promotions, sales
  38. 38. Who Is My Target Market? www.xyzaspeaks.com | @XyZaSpeaks
  39. 39. ACTIVITY (5 MIN) Assuming you have a clothing business that you wanted to market online. To make it stand out among others, what would it specifically be and why? www.xyzaspeaks.com | @XyZaSpeaks
  40. 40. Where Is My Target Market? www.xyzaspeaks.com | @XyZaSpeaks
  41. 41. What type of content do they prefer? www.xyzaspeaks.com | @XyZaSpeaks
  42. 42. What Costs Are Involved? www.xyzaspeaks.com | @XyZaSpeaks
  43. 43. Competitive Analysis www.xyzaspeaks.com | @XyZaSpeaks
  44. 44. OKAY PA KAYO???? www.xyzaspeaks.com | @XyZaSpeaks
  45. 45. EFFECTIVE SOCIAL MEDIA STRATEGIES www.xyzaspeaks.com | @XyZaSpeaks
  46. 46. 5 C’s of an Effective Social Media Marketing Strategy www.xyzaspeaks.com | @XyZaSpeaks
  47. 47. Consistency Keep going! The key to success is consistency: keep posting updates, keep creating original content, and keep engaging with your community. www.xyzaspeaks.com | @XyZaSpeaks
  48. 48. Character • Be authentic, have fun and keep it real! Consumers appreciate a genuine tone in your message and a trusting relationship. Your community consists of real people who appreciate real messages. www.xyzaspeaks.com | @XyZaSpeaks
  49. 49. Content Keep focused on your message! • While planning your content marketing strategy, keep focused on the message you want to share with your community. www.xyzaspeaks.com | @XyZaSpeaks
  50. 50. Connection Find a common bond with your audience • Research your target market thoroughly. Discover which social media channels they prefer and what type of content they consume most often. www.xyzaspeaks.com | @XyZaSpeaks
  51. 51. Communication Inform, instruct and entertain • There are many forms of communication to choose from today to share valuable information with your social media audience. Use hashtags to encourage greater sharing by your community. www.xyzaspeaks.com | @XyZaSpeaks
  52. 52. 5 C’s of an Effective Social Media Marketing Strategy www.xyzaspeaks.com | @XyZaSpeaks
  53. 53. Thank you! • Blogs: http://www.xyzaspeaks.com • http://www.thepurpleslippers.com • Twitter/instagram: @xyzaspeaks • Facebook: http://www.facebook.com/xyzaspeaks • Pinterest: Pinterest.com/xyzayape • LinkedIn: linkedin.com/in/ph/xyzayape • Google+: XyZa Yape www.xyzaspeaks.com | @XyZaSpeaks

×