Want more email subscribers? Then you need at least one lead magnet to entice them to sign up for your list. This is the first SlideShare in my "How To Create a Lead Magnet" series. This explains what a lead magnet is (they're also called signup incentives, freebies, free reports and ethical bribes), how they can double opt-in rates, formats for lead magnets, and outlines what you'll learn in the following five SlideShares. The next SlideShare walk you through how to choose the right topic for your lead magnet. In other words, how to find out what your ideal subscribers what to know. If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/uYIIeJzC-c0 Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/

1. How to Create
a Blockbuster
Lead Magnet
PAM NEELY
build your list, build your business

2. Your lead magnet is one of the most
important parts of building your list
PAM NEELY
build your list, build your business

3. A good lead magnet should
double your opt-in rate
over just asking people to join your list
with no incentive.
PAM NEELY
build your list, build your business

4. There are many kinds
of lead magnets
• Free reports
• Discounts and coupons
• Free ecourses (autoresponders) that can
be delivered as email content or videos
• Free consultations
PAM NEELY
build your list, build your business

5. The big question is:
How are you going to create yours?
That’s exactly what we’re going to talk about.
PAM NEELY
build your list, build your business

6. There are five steps to adding a
great lead magnet to your site
1) Find out what people really want to know
2) Determine the best way to deliver that to them
3) Create the magnet
4) Set up the opt-in sequence
5) Test
PAM NEELY
build your list, build your business

7. We’re going to cover each of those
steps in a separate tutorial
Don’t worry – they’re short.
You’ll be through the tutorials and
finishing your lead magnet before
you know it.
PAM NEELY
build your list, build your business

8. So see you in the next tutorial,
How To Find Out What
Your Ideal Subscribers
Desperately Want
to Know
PAM NEELY
build your list, build your business

9. Like this SlideShare?
See more on PamNeely.com,
where you can sign up for
list building tips or join
List Building Coaching
PAM NEELY
build your list, build your business