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How to Create 
a Blockbuster 
Lead Magnet 
PAM NEELY 
build your list, build your business
Your lead magnet is one of the most 
important parts of building your list 
PAM NEELY 
build your list, build your busines...
A good lead magnet should 
double your opt-in rate 
over just asking people to join your list 
with no incentive. 
PAM NEE...
There are many kinds 
of lead magnets 
• Free reports 
• Discounts and coupons 
• Free ecourses (autoresponders) that can ...
The big question is: 
How are you going to create yours? 
That’s exactly what we’re going to talk about. 
PAM NEELY 
build...
There are five steps to adding a 
great lead magnet to your site 
1) Find out what people really want to know 
2) Determin...
We’re going to cover each of those 
steps in a separate tutorial 
Don’t worry – they’re short. 
You’ll be through the tuto...
So see you in the next tutorial, 
How To Find Out What 
Your Ideal Subscribers 
Desperately Want 
to Know 
PAM NEELY 
buil...
Like this SlideShare? 
See more on PamNeely.com, 
where you can sign up for 
list building tips or join 
List Building Coa...
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How And Why To Create A Lead Magnet

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Want more email subscribers? Then you need at least one lead magnet to entice them to sign up for your list.

This is the first SlideShare in my "How To Create a Lead Magnet" series.

This explains what a lead magnet is (they're also called signup incentives, freebies, free reports and ethical bribes), how they can double opt-in rates, formats for lead magnets, and outlines what you'll learn in the following five SlideShares.

The next SlideShare walk you through how to choose the right topic for your lead magnet. In other words, how to find out what your ideal subscribers what to know.

If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/uYIIeJzC-c0

Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/

Published in: Marketing
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How And Why To Create A Lead Magnet

  1. 1. How to Create a Blockbuster Lead Magnet PAM NEELY build your list, build your business
  2. 2. Your lead magnet is one of the most important parts of building your list PAM NEELY build your list, build your business
  3. 3. A good lead magnet should double your opt-in rate over just asking people to join your list with no incentive. PAM NEELY build your list, build your business
  4. 4. There are many kinds of lead magnets • Free reports • Discounts and coupons • Free ecourses (autoresponders) that can be delivered as email content or videos • Free consultations PAM NEELY build your list, build your business
  5. 5. The big question is: How are you going to create yours? That’s exactly what we’re going to talk about. PAM NEELY build your list, build your business
  6. 6. There are five steps to adding a great lead magnet to your site 1) Find out what people really want to know 2) Determine the best way to deliver that to them 3) Create the magnet 4) Set up the opt-in sequence 5) Test PAM NEELY build your list, build your business
  7. 7. We’re going to cover each of those steps in a separate tutorial Don’t worry – they’re short. You’ll be through the tutorials and finishing your lead magnet before you know it. PAM NEELY build your list, build your business
  8. 8. So see you in the next tutorial, How To Find Out What Your Ideal Subscribers Desperately Want to Know PAM NEELY build your list, build your business
  9. 9. Like this SlideShare? See more on PamNeely.com, where you can sign up for list building tips or join List Building Coaching PAM NEELY build your list, build your business

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