Find out everything about how 300 small Internet retailers use email marketing - from how many use sign-up incentives, double opt-in, welcome emails, segmentation and much more. If you're in ecommerce, this is a rare glimpse at what your competition is doing - and not doing.

1. PAM NEELY
build your list, build your business
How 300 Retailers
Use Email Marketing

2. For six months I surveyed how 300
Internet retailers did their email
marketing, collecting every email
they sent and recording exactly how
they attracted new subscribers and
handled unsubscribes.

3. I discovered some startling missed
opportunities, but also found some
very promising trends.
These are the highlights of what I
found. Go to PamNeely.com to get
the rest of the report.

4. 1st missed opportunity:
not using email at all,
or never sending an email

6. 2nd missed opportunity:
not sending a welcome email

7. 3rd missed opportunity:
pop-ups

8. 4th missed opportunity:
no re-engagement effort
after unsubscribe

10. 5th missed opportunity:
not using double opt-in

11. The good news: most make it
easy to unsubscribe

12. The good news: few messages
went to spam/bulk folder

13. The good news: most use inline
forms for sign-ups
Box: An inline form where the user
enters their email address.
Image: A call to action formatted
as an image. The visitor has to click
on the image to begin the signup
process.
Text: A text link that brings the
user to a new page to subscribe.

14. Want to know where
most of these retailers
put an opt-in box?
Or which email service
providers they use?

15. Or how their emails look
on mobile devices?
Or what the most common
incentive to sign up is?

16. Then sign up for email
updates at PamNeely.com
to get the full report.