13 Hot Lead Magnets
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During this webinar, Tyler Garns, Infusionsoft’s own marketing expert, will show you: How to determine what your leads want Lead capture techniques that boost traffic How to create engaging lead magnets 5 ways to get visitors to share your lead magnets And more http://partners.infusionsoft.com/2011webinar/13hotleadmagnets
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13 Hot Lead Magnets
- 1. 13 Hot Lead Magnets Presented by Tyler Garns Director of Marketing, Infusionsoft @tylergarns
- 2. Housekeeping • A/V Check • You’re all on mute • This is not a demo of Infusionsoft Go to: http://www.infusionsoft.com/demo • Ask questions through GoToWebinar - I’ll handle them at the end, Quick survey when you leave • Feel free to tweet if you like the content • Let’s get started @tylergarns
- 3. 3 Big Mistakes most websites make @tylergarns
- 4. 1 @tylergarns e-Commerce sites focus too much on the sale & miss opportunities to capture leads
- 5. 2 Service businesses think that everyone wants their stuff and they’ll go to the “Contact Us” page @tylergarns
- 6. 3 Those that do “get it” often use old-school methods like whitepapers, free reports, & ebooks @tylergarns (boring)
- 7. Let’s do some math :) @tylergarns
- 8. How much opportunity are you missing out on? Monthly Site Visitors 5,000 Leads Captured on (1-5%) 125 Average Website We’ll use 2.5% Leads Captured on (10-30%) Good Websites We’ll use (15%) 750 Missed Opportunity 625 That’s an increase 500% of... @tylergarns
- 9. Now figure out what that means in revenue Number of leads X conversion rate X revenue per customer = lost opportunity @tylergarns
- 10. How much monthly revenue are you missing out on? • $1,000 • $5,000 • $10,000 • $25,000 or more @tylergarns
- 11. Big Doors Swing On Small Hinges @tylergarns
- 12. So, how do we capture this opportunity? @tylergarns
- 13. 8 Keys to Good Lead Magnets @tylergarns
- 14. 1 Understand what your “ideal” prospect wants and give it to @tylergarns her
- 15. 2 Offer something that clearly leads to your product or solution @tylergarns
- 16. 3 Offer something that helps prospects make a purchasing @tylergarns decision
- 17. 4 @tylergarns Don’t sound like everyone else. Be contrarion. Disruptive.
- 18. 5 Good lead magnets should create “aha” @tylergarns moments
- 19. 6 The perceived value of the magnet must be more than the pain of giving contact @tylergarns info
- 20. 7 @tylergarns Make your lead magnets easy to share
- 21. 8 @tylergarns Don’t try to be hip. Create value. Be capitalistic.
- 22. 13 Hot Lead Magnets @tylergarns
- 23. 1) Free Reports & Ebooks @tylergarns
- 24. 1) Free Articles & Guides @tylergarns
- 25. 2) Coupons & Offers @tylergarns
- 26. 2) Coupons & Offers @tylergarns
- 27. 3) Podcast - TWIT.com @tylergarns
- 28. 3) Podcast - TWIT.com @tylergarns
- 29. 3) Podcast - TWIT.com Missed Opportunity @tylergarns
- 36. 8) Limited Time Free Trial @tylergarns
- 38. 8) Freemium to Premium @tylergarns
- 39. 8) Free (Ad or Comm. Supported) @tylergarns
- 42. 10) Gate Pricing & Other Info @tylergarns
- 43. 11) Assessment or Test @tylergarns
- 44. 11) Assessment or Test @tylergarns
- 45. 12) Demo - Live @tylergarns
- 46. 12) Demo - Recorded/OnDemand @tylergarns
- 48. 14) Access RSS Feed @tylergarns
- 50. @tylergarns
- 51. @tylergarns
- 52. @tylergarns
- 53. @tylergarns
- 54. @tylergarns
- 55. @tylergarns
- 56. @tylergarns
- 57. @tylergarns
- 58. @tylergarns
- 59. @tylergarns
- 60. @tylergarns
- 61. @tylergarns
- 62. I’ll show you how to get access to the Email Series Wizard in a minute @tylergarns
- 63. Capturing leads is just the start... @tylergarns
- 64. @tylergarns
- 65. The beauty of the all-in-one system @tylergarns
- 66. Demo: http://www.infusionsoft.com/demo @tylergarns
- 67. Would you like access to the Email Series Wizard and more information about how Infusionsoft can help you capture & convert more leads? • Yes • No • I’m already a customer @tylergarns
- 68. Questions? Call 866.800.0004 Ext. 1 @tylergarns