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50 Ways to Grow Your Email List

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Growing your email list is one of the highest-return marketing activities you can do. Your email list is one of the most valuable assets of your business. Actually it is the most valuable part of your business - after you.

These are 50 super-fast lessons in how to find more email subscribers using opt-in optimization, social media, online marketing, offline marketing, creating a great email newsletter and reducing opt-outs.

Email lists shrink 30% per year due to list churn, so you have to be adding more than 30% of your subscribers every year just to keep your list the same size.

Published in: Business
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50 Ways to Grow Your Email List

  1. 1. WAYS TO GROW YOUR EMAIL LISTp a m n e e l y. c o m | pa m @pam neel y. c o m | (505) 660-7072
  2. 2. Why should you growyour email list? …Isn’t email dead? PA M N E E LY. C O M
  3. 3. Which marketing tactics have the best ROI in your company? PA M N E E LY. C O MSource: DMA National client email report, May 2012
  4. 4. “What is the first thing youcheck online every morning?” PA M N E E LY. C O M
  5. 5. What we’re going to talk aboutOptimize Opt-ins Offline MarketingSocial Media Create Great EmailsOnline Marketing Minimize Opt-outs PA M N E E LY. C O M
  6. 6. Optimizethe opt-in form PA M N E E LY. C O M
  7. 7. #1Put youremail signup form onevery pageof your site PA M N E E LY. C O M
  8. 8. #2Put an email Use this:sign up form on Not this:every page, notjust a link to anemail sign uppage PA M N E E LY. C O M
  9. 9. #3Use moreengagingcopy than just“subscribe” inthe opt-inform button PA M N E E LY. C O M
  10. 10. #4Testpop-ups PA M N E E LY. C O M
  11. 11. #5Add a testimonialfor your emailmessages near theopt-in box PA M N E E LY. C O M
  12. 12. #6 Would you sign up for thisLimit howmuchinformation or this?you ask forin the opt-inbox PA M N E E LY. C O M
  13. 13. #7Offer anincentiveto sign up PA M N E E LY. C O M
  14. 14. #8Include a linkto yourprivacystatementnear yoursign-up box PA M N E E LY. C O M
  15. 15. #9Start testing PA M N E E LY. C O M
  16. 16. SocialMedia PA M N E E LY. C O M
  17. 17. #10Add acustomtab toyourFacebookpage PA M N E E LY. C O M
  18. 18. #11Create aLinkedIngroup PA M N E E LY. C O M
  19. 19. #12Add a signup form onyour blog PA M N E E LY. C O M
  20. 20. #13Promoteyournewsletterin yourtweets PA M N E E LY. C O M
  21. 21. #14Promote your emailnewsletter in yourYouTube videos PA M N E E LY. C O M
  22. 22. #15UsePinterestto promoteyour emails PA M N E E LY. C O M
  23. 23. #16Use yourGoogle +businesspage foremailsignups PA M N E E LY. C O M
  24. 24. #17Create aSlideShareaccount PA M N E E LY. C O M
  25. 25. ONLINEMarketing PA M N E E LY. C O M
  26. 26. #18Use Google AdWordsand other pay per clickplatforms to drivepeople to an emailsign up page PA M N E E LY. C O M
  27. 27. #19Write an ebook PA M N E E LY. C O M
  28. 28. #20Put a sign uppromo inyour emailsignatureline PA M N E E LY. C O M
  29. 29. #21Partner withother companiesand websites PA M N E E LY. C O M
  30. 30. #22Use co-registration PA M N E E LY. C O M
  31. 31. #23Add “sendto a friend”buttons toproductpages PA M N E E LY. C O M
  32. 32. Get weekly deals on overstocked inventory – sign up for our emails#24Add a “hello bar” PA M N E E LY. C O M
  33. 33. #25Create a specificlanding page foreach one of yourmedia events PA M N E E LY. C O M
  34. 34. #26Include a prompt to join youremail list at the beginning ofthe order process PA M N E E LY. C O M
  35. 35. #27Write guest posts on relatedblogs. Use your author bio areato promote your newsletter. PA M N E E LY. C O M
  36. 36. #28Createan app PA M N E E LY. C O M
  37. 37. #29Add an email sign up form toyour Google AdWords ads PA M N E E LY. C O M
  38. 38. #30Host awebinar PA M N E E LY. C O M
  39. 39. #31Post on forums PA M N E E LY. C O M
  40. 40. OFFLINEMarketing PA M N E E LY. C O M
  41. 41. #32Don’toverlookthe fishbowl PA M N E E LY. C O M
  42. 42. #33 1,000 4 x 6 postcards printed and mailed for $380Sendpostcardswith anemail signup offer PA M N E E LY. C O M
  43. 43. #34Put your best email list sign uppromo on your business cards PA M N E E LY. C O M
  44. 44. #35Offer a special emailsign up bonus thenext time you hostor participate in anevent PA M N E E LY. C O M
  45. 45. #36Add a call toaction to sign upfor your email liston all your printedmaterials PA M N E E LY. C O M
  46. 46. #37Start a seriesof speakingengagements PA M N E E LY. C O M
  47. 47. #38Use the phone PA M N E E LY. C O M
  48. 48. #39Add a flyer promoting your emailsto every package you mail PA M N E E LY. C O M
  49. 49. #40Network PA M N E E LY. C O M
  50. 50. Create GreatEmails PA M N E E LY. C O M
  51. 51. #41Find out what your readers reallywant to know about. PA M N E E LY. C O M
  52. 52. #42Create a valuable, free online toolthat only requires people toregister with their email address PA M N E E LY. C O M
  53. 53. #43Segmentyour list PA M N E E LY. C O M
  54. 54. Segmenting by behavior is more effective than segmenting by preferencesSource: MarketingSherpa Email Marketing PA M N E E LY. C O MBenchmark Survey Methodology: Fielded Sep 2010
  55. 55. #44Design for phones PA M N E E LY. C O M
  56. 56. #45Make youremailmessageseasy to scan PA M N E E LY. C O M
  57. 57. #46Usepersonalization PA M N E E LY. C O M
  58. 58. #47Have a “guest emailer”every so often PA M N E E LY. C O M
  59. 59. #48Encourage readers to sharetheir stories PA M N E E LY. C O M
  60. 60. Minimizeopt-outs PA M N E E LY. C O M
  61. 61. #49 2011 Mail Chimp survey of single versus double opt-in lists: Double opt-in got 28% unique opens 6.3% click-throughs 1.1% hard bouncesReduce opt-outs .83% soft bounces Single opt-in gotand spam 17% unique opens 3% click-throughscomplaints with 1.85% hard bounces 1.1% soft bouncesdouble opt-inFrom a GetResponse whitepaper: “accounts using confirmed opt-in experiencedalmost 40% fewer spam complaints!” PA M N E E LY. C O M
  62. 62. #50Let subscribers control how oftenthey hear from you PA M N E E LY. C O M
  63. 63. BONUSideas PA M N E E LY. C O M
  64. 64. #51Run a contest PA M N E E LY. C O M
  65. 65. #52Reward employees who get themost email signups PA M N E E LY. C O M
  66. 66. #53Write for industry publications.Use your author bio area to promoteyour newsletter. PA M N E E LY. C O M
  67. 67. Sign upfor my email newsletter atPamNeely.com/slideshare PA M N E E LY. C O M
  68. 68. Questions? PA M N E E LY. C O M

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