SlideShare a Scribd company logo
How to Create 
a Blockbuster 
Lead Magnet 
PAM NEELY 
build your list, build your business
Your lead magnet is one of the most 
important parts of building your list 
PAM NEELY 
build your list, build your business
A good lead magnet should 
double your opt-in rate 
over just asking people to join your list 
with no incentive. 
PAM NEELY 
build your list, build your business
There are many kinds 
of lead magnets 
• Free reports 
• Discounts and coupons 
• Free ecourses (autoresponders) that can 
be delivered as email content or videos 
• Free consultations 
PAM NEELY 
build your list, build your business
The big question is: 
How are you going to create yours? 
That’s exactly what we’re going to talk about. 
PAM NEELY 
build your list, build your business
There are five steps to adding a 
great lead magnet to your site 
1) Find out what people really want to know 
2) Determine the best way to deliver that to them 
3) Create the magnet 
4) Set up the opt-in sequence 
5) Test 
PAM NEELY 
build your list, build your business
We’re going to cover each of those 
steps in a separate tutorial 
Don’t worry – they’re short. 
You’ll be through the tutorials and 
finishing your lead magnet before 
you know it. 
PAM NEELY 
build your list, build your business
So see you in the next tutorial, 
How To Find Out What 
Your Ideal Subscribers 
Desperately Want 
to Know 
PAM NEELY 
build your list, build your business
Like this SlideShare? 
See more on PamNeely.com, 
where you can sign up for 
list building tips or join 
List Building Coaching 
PAM NEELY 
build your list, build your business

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How And Why To Create A Lead Magnet

  • 1. How to Create a Blockbuster Lead Magnet PAM NEELY build your list, build your business
  • 2. Your lead magnet is one of the most important parts of building your list PAM NEELY build your list, build your business
  • 3. A good lead magnet should double your opt-in rate over just asking people to join your list with no incentive. PAM NEELY build your list, build your business
  • 4. There are many kinds of lead magnets • Free reports • Discounts and coupons • Free ecourses (autoresponders) that can be delivered as email content or videos • Free consultations PAM NEELY build your list, build your business
  • 5. The big question is: How are you going to create yours? That’s exactly what we’re going to talk about. PAM NEELY build your list, build your business
  • 6. There are five steps to adding a great lead magnet to your site 1) Find out what people really want to know 2) Determine the best way to deliver that to them 3) Create the magnet 4) Set up the opt-in sequence 5) Test PAM NEELY build your list, build your business
  • 7. We’re going to cover each of those steps in a separate tutorial Don’t worry – they’re short. You’ll be through the tutorials and finishing your lead magnet before you know it. PAM NEELY build your list, build your business
  • 8. So see you in the next tutorial, How To Find Out What Your Ideal Subscribers Desperately Want to Know PAM NEELY build your list, build your business
  • 9. Like this SlideShare? See more on PamNeely.com, where you can sign up for list building tips or join List Building Coaching PAM NEELY build your list, build your business