In any relationship, building an emotional connection is key. Brands are no different. In this presentation, we’ll discuss why emotion is so important, who’s cultivating those connections in interesting ways and finally, how to take your brand from “meh" to true love with your consumers. This presentation, delivered by the Pace team at Content Marketing World 2015, focuses on the travel/hospitality/tourism sector but is applicable across industries.
-Use authentic, storytelling content to form and maintain relationships
-Turn problems into wins
-Find moments to surprise and delight
-Focus on your area of expertise
-Leverage your audience to strengthen your story