Marketing to Millennial - Midwest Fair Managers Conference

1. MARKETING TO
By: Cassie Roberts

2. ABOUT ME

9. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

16. LET’S SEE MY GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL

17. IN MY SHOES…
To be a millennial is to hear constantly about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.

19. ALL MILLENNIALS ARE LAZY

20. MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good

21. Without these challenges, millennials often appear

23. MILLENNIALS ARE POOR

24. “Millennials were promised that if they followed the American
prescription for success, starting with a collegedegree, they’d be on a
trackto profitable careers and respected roles in American society.”
-www.medium.com

25. UNEMPLOYMENT RATE
I graduatedcollege I startedgradschool. 

26. AVERAGE STUDENT LOAN DEBT

27. STUDENT LOAN INTEREST RATES

28. MILLENNIALS ARE KNOW IT ALLS

29. WHO’S TO BLAME?
• Heavy researchers—want to look something up and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
• Most educated generation– formally and with current resources

30. SO HOW DO YOU REACH

31. MILLENNIAL MARKETING
• AUTHENTIC
• MOBILE
• EXPERIENCE BASED

32. FOCUS ON

34. OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketing messages per
day. What’s our response?
• Creativeways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends

35. MILLENNIALS CUTTING THE CORD
OCTOBER 2015

36. INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improvetheir customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels

37. MAC COSMETICS

38. TACO BELL
• Started millennial “Word of the Day” campaign, to speak
millennials language
• IDEA: People ages 18 to 34 will perk up when hearing or reading
words that could have come from the mouths of their peers, as these
messages warrant comfort and trust.

39. ON FLEEK

40. ON FLEEK
On Fleek (fleeeek)
-Being Fresh. On point. Cool. Savy.

41. SNAPCHAT QUIZ
-Uses millennial fave Snapchat
-Interactive
-User-generated content
TACO BELL

42. LIVE MAS

43. RODEO ROCKSTAR

44. RODEO ROCKSTAR
 User-generated content
 Inclusion of video
 Involve young people

45. FOCUS ON

46. The Old Days
The Late 90’s
Today

47. OWN A SMARTPHONE

49. DESKTOP=MOBILE

50. GOOGLE LOVES MOBILE

52. LIKE INSTAGRAM PHOTO
SNAPCHAT
TEXT
PHONE CALL
EMAIL

53. INSTAGRAM ADS
New way to advertise to millennials
• Uses Facebook ad targeting-you’re already starting!
• Huge reach to the millennial market
• Only way to add a link is through a paid ad

54. CONNECTING ACCOUNTS

55. CHOOSE YOUR OBJECTIVE

56. SELECT INSTAGRAM

58. Text messages opened
in the first 5 minutes

59. TEXT MESSAGE MARKETING
• Last minute announcements
• Parking
• Tickets still left!
• Coupons at vendor stands
• Great way to engage a younger audience

60. WHY TEXT WORKS
OFFER MOBILE
BOGO tickets,
CLICK HERE!
www.bit.ly/834
County Fair

61. SNAPCHAT

62. FIND FRIENDS
• Publish your snap code on website and on other social so peoplecan
find you

63. IDEAS FOR SNAPCHAT
• Post snaps to my “story”so everyone following you sees
• Live for 24 hours
• Show people new event features
• Send out behind-the-scenes photos and videos
• People can post a Snap of themselves at your event and send to you for a deal
• Snapchat them back with a coupon

64. SNAPPING
WHAT THE
SENDER SEES

65. WHAT THE
RECIPIENT
SEES
SNAPPING

66. USE VERTICAL VIDEO
• No more vertical video shaming!
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 3 Billion vertical videos daily
• YouTube recently updated its interface to allow for full-screen play
of vertical videos

69. EMOJI MARKETING
They say a picture is worth a thousand words – and emoji arejust the
next evolutionof communicating!
• Big brands are already in!
• Emotion is more effectivethan text by a factor of 2 to 1
• Include in social media marketing

70. LOOK FOR AN EMOJI CONNECTION
• Use emojis that relate to your brand
• This was retweetedover 150k times!

72. CHANGE OF PACE
Imagine shopping with a Sears Catalog and MAILING OFF for your items!!
19971897 NOW

73. …IN 2 HOURS.
GET WHAT YOU WANT…

74. IS THIS THE FUTURE?

75. BUY BUTTONS EVERYWHERE

76. MOBILE ECOMMERCE

77. MOBILE ECOMMERCE

78. MILLENNIALS WANT DISCOUNTS

79. EVERYBODY LOVES A DEAL

80. FOCUS ON

82. POWER OF POSTING
• For millennials, posting about a cool experienceis oftencooler than
the cool experience itself!
• What will your event looklike on social media?

83. AUSTIN CITY LIMITS

84. THE LINE

85. ON GOOGLE

86. ON SOCIAL

89. TO MILLENNIALS
IS OFTEN THE MOST AUTHENTIC WAY TO DOCUMENT AN EXPERIENCE

90. PICS OR IT DIDN’T HAPPEN
VIDEO OR IT DIDN’T HAPPEN

91. USERS ARE ADDING
OF VIDEO CONTENT ON YOUTUBE

92. MOST IS MILLENNIAL

93. VIDEO MARKETING TO MILLENNIALS
• Include tasteful, intelligent humor—GEICO, Nationwide, etc.
• “Human” stories, things that seem real…or things that are
actually real!—Millennials on your fairgrounds
• Add your videos where millennials are—Snapchat, Instagram,
YouTube

94. TAKE ADVANTAGE OF PICS/VIDEO OR IT DIDN’T HAPPEN! 

95. VIP EXPERIENCE
• Backstage tours
• Exclusive meet & greets
• Pre-event sneak peeks
• Private clubs/restrooms

96. VIP SEATING/BOX SEATS

98. REMEMBER THE

100. “INFLUENCER” EVENTS

101. WHY MILLENNIALS?

102. AND WHAT IS THERE NOT TO
(except for maybe selfie sticks)

103. FREE ONLINE MARKETING TIPS
Website www.saffire.com
Facebook www.facebook.com/TeamSaffire
Twitter @TeamSaffire
Instagram teamsaffire
Pinterest teamsaffire
YouTube saffirestudio
Questions?

104. Cassie Roberts
cassie@saffire.com
www.saffire.com

105. Millennials spend about
consuming this media.

107. 2 hours
12:00pm-2:00pm
3 hours
1:00pm-4:00pm
3 hours
1:00pm-4:00pm
5 hours
12:00pm-5:00pm