Career Achievement

1. PORTFOLIO OF OUVIN OR

2. OUVIN’s PROFILE01 CONCEPT
DEVELOPMENT
03
MY ROADMAP05
PREVIOUS
EXPERIENCES
02
QUALIFICATIONS 04
PROSPECT 06
CONTENTS

3. Ouvin’s Profile
1

4. Ouvin’s Profile
 Doctorial of Business Administration (Studying)
 Master Degree Holder (Major: Management) &
Bachelor
 Degree in Marketing
 Certified Trainer & Assessor
 Qualified Professional Marketer & Certified Business
Coach
 Experienced in starting up new business (New Brand
Development & China Market Expansion)
 MORE THAN 12 years 'working experience (10 years
in managerial position)
Motto: Nothing is IMPOSSIBLE, the
word itself says I’M POSSIBLE

5. Management aspect
Strategic Planning
Management Policy
Project Management
Shop Management
People Management
Franchise Management
Business Negotiation
Legal Document Preparation

6. STRATEGIC PLANNING
• Develop strategic planning
for company expansion
• Franchise proposal
• Agency Business Model
• Joint Venture Business Plan
*Experienced in China-Entry

7. • Retail operation policy
• Stock management and return policy
Establish
• Customer service guideline
MANAGEMENT POLICY

8. • Establish project timeline and assign duty
• Develop merchandise sales strategy
Project Management
• Team formation and Setup KPI evaluation and reward system
PROJECT MANAGEMENT
Shop Management
People Management

9. • Preparing product portfolio
• (Product category & Pricing)
• Market Analysis
• Marketing & Promotion
• Operational Considerations
• -Staff Recruitment & Training
• -Franchisee Support
• -Supply chain, marketing roll out &
• visual merchandising
• Store Locations
• -Site selection
• -Franchise expansion strategy
• Proposed Store Design & Fit-out
Preparing Franchise Proposal
FRANCHISE MANAGEMENT

10. C O N C E P T
DEVELOPMENT
2

11. • Brand Management
• Advertising
• Public Relations
• Social Marketing
• Marketing Research
• Sponsorship
• Trade show and Exhibition
MARKETING ASPECT

12. TRAINING ASPECT
Enneagram Training
Product Training
Sales Training
-Retail Shop
-Business-to-Business
Customer Relationship Training
Communication Training
Business related Training

13. BUSINESS NEGOTIATION
Negotiated for getting Distribution Authority and developed a
joint venture business with HKD 1 billion annual revenue
Negotiated for selling the distribution authority after Brand
reconstruction project (Est. Annual Revenue HKD 24 millions)
Negotiated for Partnership Project with WT&T (Est. Annual
Revenue HKD 15 million)
Prepared business proposal for HKD 42 millions Financing plan
ETC.

14. P R E V I O U S
E XPER IE NC E S
3

15. BRAND MANAGEMENT
• Work for over 30 new brands
(Skincare, FMCG, Consumer
Electronic, Luxury Goods)
• Using both above-the-line and
below-the-line tools for brand
building
• Develop business plan to
support

16. CONCEPT DEVELOPMENT (Packaging)
SKINCARE HEALTHCARE

17. CONCEPT DEVELOPMENT (Packaging)
HEALTH SUPPLEMENT

18. VISUAL MERCHANDISING
Creative Development
• Product display
• Experience zone
• Promotion material

19. PROMOTION KIOSK
Creative Kiosk Display

20. PROMOTION KIOSK
Counter Promotion in Shopping Mall

21. RETAIL MARKETING
In-Store Promotion
 Membership Program
 Seasonal Promotion
 Sales Promotion
 Promotion Display
 Promotion Tag

22. ADVERTISING
TV Advertising
• Creative brief
• On-site in charge
• Final editing
Professional Judge of TVB Most Popular TVC Awards
TVB & ATV Advertisement
Online Advertisement

23. ADVERTISING

24. MARKETING COLLATERAL
• Magazine
• Newspaper
• Leaflet
• Poster
• Sales Brochure
• Web Content
• Wall Banner
• Direct Mail
• Corporate Identity Template

25. PUBLIC RELATIONS
• Corporate image building
• CSR Program
NOW TV
INTERVIEW
ROADSHOW
INTERVIEW
EDITORIAL
FOR GRAND
OPENING
EDITORIAL

26. MEDIA INTERVIEW
TVB
APPLE DAILY METRO RADIO
ROADSHOW

27. CHARITY EVENTS
TMS School
Library Project
Fund Raising Event
TMS School
Library Project

28. PRODUCT LAUNCH SEMINAR

29. EDITORIAL

30. PRESS CONFERENCE

31. BLOGGER SHARING EVENTS
Blogger Event in Café
Blogger Sharing in their
blog and forums

32. ROADSHOW EVENTS
Roadshow event to build brand
awareness
Member Recruitment
Delivering promotion message

33. SPONSORSHIPS
Artist Sponsor
Title sponsor in sizable events
Sponsor shopping mall promotions
Encourage product trial

34. YOUTUBE & BLOGGER MARKETING

35. DIGITAL MARKETING
SEO & SEM
Facebook marketing
Direct Marketing

36. TRADE SHOWS & EXHIBITIONS
Concept development on Booth Design
Marketing Collateral Preparation
Trade Show Logistic
Key Account Follow Up

37. Observation research
Mysterious Shopper
Survey campaign
Competitor checking
前期筹划
活动执行
效果评估
MARKETING RESEARCH

38. QUALIFICATIONS
4

39. 01
Master Degree of Management,
UNIVERSITY COLLEGE DUBLIN
02
03
QUALICATIONS
Bachelor Degree of Marketing,
HONG KONG OPEN UNIVERSITY
Doctorial of Business Administration,
University of Management & Technology
01
02
03

40. Corporate Coach ,
Coaching Clinic
IVQ in Teaching, Training and Assessing
Learning,
Professional Training Association
Certificate of NLP in Business Coaching,
International NLP Coach Association NLP
ACADEMY
Certificate of NLP Practitioner,
International NLP Association
International NLP Federation
Professional Marketer,
Hong Kong Institute of Marketing
Practical PR Management,
Hong Kong Institute of Marketing

41. MY ROADMAP
5

42. Corporate Development Manager
Tsuen Lee Group
General Manager
MiLi
Brand Director
TLC Pro (China)
Business Development Director
Easy Group Limited

43. M otivative A ctive R eflective K nowledgeable E fficient T rendy
I nnovative N onrigid G oal-driven
Key Of My Success - MARKETING

44. 2015
2016
2017
By developing the membership system and
changing the customer mix, optimizing the
sales revenue from 10% decreasing to 8 %
increasing
Helping a multi-national company to
develop a shopping community in Hong
Kong with forecasted annual turnover
$100,000,000
To promote a cooperation (forecasted annual
revenue $15,000,000) with WT&T

45. P R O S P E C T
6

46. Utilize his experiences in Brand Development
A Strategic business consultant ---
who familiarizes different business models,
experiences in brand management of Luxury,
Consumer Electronic, Skincare and FMCG
Experienced in starting up new business:
E-Commerce, Retailing, Franchising, Listing in Chain Store

47. CONTACT
I would appreciate the opportunity to discuss with
you personally how I can best serve your
organization.
Thank you for your time and consideration and I look
forward to hearing from you.
Or Chuen Man, Ouvin
Mobile: (852)6887 7231
E-mail: ouvinor@outlook.com

48. T h a n k y o u