3. ABOUT US
CASK is a professional coaching network helping organizations
improve performance through coaching applied skill and
knowledge. We believe in and foster a powerful link between
executive development, long-term profitability, and business
growth. Our services mainly focus on commercial, marketing and
project management
4. OUR VISION:
The 1st coaching applying skill and knowledge
network in Vietnam
OUR MISSION:
Collect and structure knowledge from experts
Give Young generation structured, practical and full-picture knowledge relating to their
career path development.
Connect experts with young generation to share knowledge and pursuit personal growth
Build a professional framework that help expert and young generation easy to connect,
sharing and build relationship effectively.
6. OUR
PEOPLE
PROFESSIONAL
COACHING
NETWORK
Nguyễn Hoàng Khang
Ngô Lương Nam Dương
Hứa Thái Đạt Trần Hùng Thiện
Nguyễn Lan Yến Đào Trọng Lượng
Nguyễn Thị Minh Nhã
National Trade
Marketing Manager
Coca-Cola Vietnam
Senior Trade
Marketing Manager
Heineken Vietnam
General Manager
GCOMM Vietnam
Channel Development
Manager & Head of GT
Abbott Vietnam
General Manager
Camus Vietnam
Category Planning Head
Mondelez Kinh Do
Senior Brand Manager,
Sparkling category
Coca-Cola SEA
9. BUSINESS CONSULTING
• Business consultancy applied on company’s issues
• Expert consultants with advanced product knowledge and
vast industry experience
• Provide proven frameworks and way to approach based on
best practices derived from direct enablement experience
and customer feedback
• In-depth training and real-world expertise to enhance
customer experience and success
10. CLASSROOM TRAINING
• In-depth training and real-world expertise to enhance
customer experience and success
• Experiences are shared by industry-recognized experts
• Training format is customized based on customer demand
and company real business case
11. TRANSFERRING
• Follow up customer action after training
• Give feedback and revise action plan to make sure customer
can apply knowledge to real business case
• On-the-Job coaching and mentoring to help customer solve
incurred issues in execution
12. EVALUATING
• Assist clients in evaluating business performance
• Provides an approximate valuation for initial planning
• Give a full-packed or half-packed solution to improve
business performance
• Advice how to evaluate and resolve issues related to high
risks, important issues, or legal proceedings.
13. YEARLY TRAINING PLAN
SHORT COURSES MONTHLY QUARTERLY YEARLY
Consulting Brief business consultancy
before training
Brief business consultancy before
training
Brief business consultancy before
training
Brief business consultancy before
training
Training Classroom training Classroom training Classroom training Classroom training
Transferring Not included Follow up staff in one month
after training
Give feedback and solution
to improve performance
Follow up staff in 4-6 months after
training
Monthly coaching to give feedback
and revise action plan
Develop short-term and mid-term
strategy to improve performance
Follow up and pre-training
services in 1 year after training
Monthly coaching to give
feedback and revise action plan
Quarterly consulting to
improve performance
Develop mid-term and long-
term strategy to scale up
business
Evaluating Not included Develop short reports to
evaluate business performance
in month
Develop deployment plan for
next 3 months
Develop 9-months reports to
evaluate business performance
Develop deployment plan for all
departments
Develop annually reports to
evaluate deeply business
performance
Develop deployment plan for all
departments
BUDGET
15. OUR PRODUCTS
COMPETENCY BASE
Understand The Commercial
Opportunity
Develop Trade
MKT Strategy
Deployment and Execution
Measure and
Evaluation
Brand and Category
knowledge
Channel, Customer
and outlet
Understanding
Shopper
Understanding
models
Market research for
trade MKT
(tools and usage)
Channel and Trade
MKT Strategy
Finance for non-
finance
Investment and
Trade Promotion
Effectiveness
Category
management
(CATMAN)
POSM in store
Effective Retail
Messaging
Shopper activation
and trade events
Promotional
Effectiveness
Analysis
Trade Activities
Measurement and
Evaluation
Sales Team
Engagement
Customer
Engagement
16. FOR FRESH (1-2 YEARS EXERIENCE) FOR NON-TRADE EXECUTIVE FOR EXECUTIVE (3-5 YEARS EXPERIENCE)
>> Overview picture
* Career landscape of Marketing industry
* Why Trade Marketing? Why Trade Marketing?
* Don't let the misperception keep you away from trade career.
* Is Trade Marketing career for you?
* Who do you wanna be in Trade Marketing?
* Career matrix in Trade Marketing (Chân dung nghể: Who you are - What you do - Who you will
work with - Key qualities - Potential growth)
>> Consideration in direction: Career orientattion
* Brand or Trade - choose the right path to success?
* Sales or Marketing - why not both?
* Digial Marketing or Trade Marketing - make the wise choice.
>> Customer marketing:
* The art of Trade Marketing channels
* How to win in Modern Trade?
* Be a master in General Trade Channel
* How to manage key accounts?
* How to create strategic win with retailers
* How to work well with Sales Team
>> Shopper marketing:
* How to plan & run successful promotion?
* How to create strategic win with shoppers?
* Success Trade Marketing Principle in FMCG/
F&B/ Electronics...
* How to launch new brands in market?
>> Overview picture
* Career landscape of Marketing industry
* Who do you wanna be in Trade Marketing?
* Career matrix in Trade Marketing
>> Consideration in direction Career
orientattion
* Brand or Trade - choose the right path
to success?
* Sales or Marketing - why not both?
* How to double revenue from key account?
* How to master Promotion Plan in all channels?
* How to create strategic plan based on figures and reports?
* How to evaluate & measure your Trade Marketing Plan?
OUR PRODUCTS
WORSHOP AND SEMINAR
18. OUR PRODUCTS
COURSES
FOR FRESH FOR NON-TRADE EXECUTIVE FOR EXPERIENCED EXECUTIVE FOR MANAGER
Trade Overview (Customer & Channel Understanding)
Category, Brand and Shopper Understanding
Promotion Plan in all channels: Shopper Marketing (Channel Strategy
House/ Promotion Strategy)
Trade Marketing Professional
Customer Marketing in All Channels (How to work with customers to
achieve best results)
Relationship Brand - Sales - Marketing - Trade (4-6 sessions)
(Define role of trade in the picture. How brand - sales - marketing - trade
support each other)
How to execute & measure Trade Marketing Plan (Project Management)
